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Added for You - Bored of Executives? (Alternative: Boooooring)
Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The opportunity to increase your trust and credibility factors with training seminars is one not to be ignored. The following are some tips and tricks to help you sponsor the most successful training seminars possible.Remember that your training seminar is a marketing tool not simply a goodwill gesture. This means balancing providing value to the attendees while still getting your sales message out. members to interact with each another. Next time you give a presentation, create a conversation with your audience.
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.<
Architecture became an organized profession by mid-nineteenth century. In the year 1837, The Royal Institute of British Architects (RIBA) was established. This was formed in order to improve the art and science of architecture in Britain. Furthermore, it was established in order to highlight the effects of architecture in the towns and cities. Twenty years after, The American Institute of Architects was also founded following the examples of the British. The Ecole des Beaux Arts in Paris was the main in
So what’s my gripe? Well, if the fan in the projector is more engaging than the presenter, then the presenter needs help. As a communications consultant, I’ve worked with top executive leaders at all kinds of companies. While some of them are outstanding presenters, the biggest problem I see with many others is that they’re boring. Here then, are four suggestions that will jumpstart any presentation.
1. What’s In It for Me?
This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.
2. Passion Sells
If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.
3. Involve Them
Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless. Sports Water Bottles For Games
Many people use sports water bottles while attending games, playing in sporting event and even when they are just relaxing on a nice afternoon. Why not make the most of this useful item by having personalized sports water bottles created with your company’s logo? You can get a lot of advertising miles through these items.You can find an assortment of customized sports water bottles right online. Ordering is simple and you can easily stock up on a lot of these items in no time at all. The selection is
So what’s my gripe? Well, if the fan in the projector is more engaging than the presenter, then the presenter needs help. As a communications consultant, I’ve worked with top executive leaders at all kinds of companies. While some of them are outstanding presenters, the biggest problem I see with many others is that they’re boring. Here then, are four suggestions that will jumpstart any presentation.
1. What’s In It for Me?
This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.
2. Passion Sells
If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.
3. Involve Them
Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.<
For small business owners, an enthusiastic vision for smooth, steady growth can become nothing more than a mirage once company cash flow problems begin to heat up. Most will struggle with the timing of payment from clients or customers at some point, all while attempting to pay their own bills in a timely fashion. With all of the best laid plans for rapid flowing cash streams evaporating down to just a gurgle in the ditch, the potential risk of joining the ninety-percent of businesses that fail within their
1. What’s In It for Me?
This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.
2. Passion Sells
If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.
3. Involve Them
Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.<
Many of us are aware of the importance of identifying the people we meet by their names. Yet, on numberless occasions, we are embarrassed when we come across a face we know we have met recently but just can’t remember the person’s name. The embarrassment grows as we do a quick and frantic memory search with no useful results. Just a few tricks can help you memorize the names of the persons you meet and help you avoid getting into embarrassing encounters. Here are five easy steps to remember names:
3. Involve Them
Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.<
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at hello!" That is definitely not a great way to grow your business into a powerful name brand. Networking works, but not if you leave
4. Add Sizzle
In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.
So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking.
Kevin Carroll teaches executives how to develop and deliver outstanding presentations and speeches. He is also the co-author of Make Your Point! (Available on Amazon) To contact Kevin, or for more speaking tips, go to: www.kevincarroll.com
Contact: Kevin Carroll President, Carroll Communications 2 Broad Street Westport, CT 06880 (203) 226-6493
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