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You are here: Home > Business > Presentation > Get Rid of Non-Creative Health Presentations! Next Time Try Using a Metaphor or Simile |
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Added for You - Get Rid of Non-Creative Health Presentations! Next Time Try Using a Metaphor or Simile
How To Turn $100,000 Into $1,191,817 In Just One Year Part II example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have.
So, after you know what you want to say think about how you want to say it.Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target...The Three Main Ways To Increase Any Business Are...1. Increase the number of clients. REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN Y Leading Change - A Manifesto for Change I challenge you to consider using a metaphor or simile the next time you plan your health presentation. But what exactly is a metaphor?Leading organizational change requires a manifesto for change. Your manifesto begins by saying the following:1. I understand that all progress requires change but all change is not progress.2. I understand that all change comes from leadership but not all leaders can drive change.Okay, if you truly get that the next step is to answer these two questions:1. What problem am I trying to solve?2. What will success look like when I metaphor -- n. figurative use of words in which a word or phrase is used to mean something other than what it usually means. For a presenter who scripts out his or her presentation, metaphors are as important as paint is for an artist. When doing a presentation you can add creativity by using metaphors. For example; If I was talking about lead chips and pica behavior in young children I could say “lead chips are potato chips in the hands of young children with pica.” Now let’s take this a little further. In the example of the potato chips you could actually take a bag of chips and open it in front of the audience and pour them into a bowl. You could joke and say it is hard to eat only one chip. You can further show the tiny chips in the bag and point to the relative size of small potato chips and the small size of lead chips that can poison our children. Wow! Can you see this working for you? Take a few moments to think about how this can apply to your prevention topic. A simile -- it's a lot like metaphor Simile –n. a figure of speech that draws a comparison between two different things, especially a phrase containing the word “like” or “as,” for example, “as white as a sheet” The main difference here is the use of the term “like a”. If I say in my presentation “Our children are often treated like a canary in a mine. Canaries were often placed in coal mines to ascertain if their were poisonous gases. Once the canary died then everyone was certain that gas was in the cave. So often our children are like the canaries. They must get poisoned before we look for the source of the lead in our homes. Now that is a simile that has been used often. You can use this method of speech to apply to other parts of your presentation. It will just take some thinking beyond the facts of your presentation to the creative uses of the language. Or you may be doing another prevention topic like FASD (Fetal Alcohol Spectrum Disorders). Some presenters use a common technique of cracking an egg and cooking it in alcohol during the time of their presentation. You could use the egg as a simile to a child’s brain. “A child’s brain is like this egg. YOU CAN USE METAPHORS AND SIMILES TO CONNECT TO A PROP In the case of the potato chip your prop is a bag of chips and a bowl. In the case of the canary you could have a plastic or rubber bird. So much will also depend on the size and availability of your prop. For example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have. So, after you know what you want to say think about how you want to say it. REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN YO Integrity and Work Ethic rther. In the example of the potato chips you could actually take a bag of chips and open it in front of the audience and pour them into a bowl. You could joke and say it is hard to eat only one chip. You can further show the tiny chips in the bag and point to the relative size of small potato chips and the small size of lead chips that can poison our children.
Wow! Can you see this working for you?Taking a job is acceptance of conditions and responsibilities of the position for a specified wage. Recently, during a lull in my own business, I took on some part-time work in a retail environment serving pet-owners to create some structure and stability. It's not a high paying position, the work is very physical, and it's a bit of a dirty job at times. Nonetheless, the workplace is friendly, the customers are great, and I get to visit with many animals and ani Take a few moments to think about how this can apply to your prevention topic. A simile -- it's a lot like metaphor Simile –n. a figure of speech that draws a comparison between two different things, especially a phrase containing the word “like” or “as,” for example, “as white as a sheet” The main difference here is the use of the term “like a”. If I say in my presentation “Our children are often treated like a canary in a mine. Canaries were often placed in coal mines to ascertain if their were poisonous gases. Once the canary died then everyone was certain that gas was in the cave. So often our children are like the canaries. They must get poisoned before we look for the source of the lead in our homes. Now that is a simile that has been used often. You can use this method of speech to apply to other parts of your presentation. It will just take some thinking beyond the facts of your presentation to the creative uses of the language. Or you may be doing another prevention topic like FASD (Fetal Alcohol Spectrum Disorders). Some presenters use a common technique of cracking an egg and cooking it in alcohol during the time of their presentation. You could use the egg as a simile to a child’s brain. “A child’s brain is like this egg. YOU CAN USE METAPHORS AND SIMILES TO CONNECT TO A PROP In the case of the potato chip your prop is a bag of chips and a bowl. In the case of the canary you could have a plastic or rubber bird. So much will also depend on the size and availability of your prop. For example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have. So, after you know what you want to say think about how you want to say it. REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN Y Trademarks and Proprietary Rights in Franchise Systems d “like” or “as,” for example, “as white as a sheet”One of the things that a franchisor has to offer a potential franchisee is their brand name. A strong brand name means the built-in potential customers for the franchisee and his franchise outlet. Each franchisor must stipulate how their trademarks and proprietary information within the confidential operations manual will be used during the term of the franchise. It is far better in my opinion to be upfront with this issue into address it in the franchise agr The main difference here is the use of the term “like a”. If I say in my presentation “Our children are often treated like a canary in a mine. Canaries were often placed in coal mines to ascertain if their were poisonous gases. Once the canary died then everyone was certain that gas was in the cave. So often our children are like the canaries. They must get poisoned before we look for the source of the lead in our homes. Now that is a simile that has been used often. You can use this method of speech to apply to other parts of your presentation. It will just take some thinking beyond the facts of your presentation to the creative uses of the language. Or you may be doing another prevention topic like FASD (Fetal Alcohol Spectrum Disorders). Some presenters use a common technique of cracking an egg and cooking it in alcohol during the time of their presentation. You could use the egg as a simile to a child’s brain. “A child’s brain is like this egg. YOU CAN USE METAPHORS AND SIMILES TO CONNECT TO A PROP In the case of the potato chip your prop is a bag of chips and a bowl. In the case of the canary you could have a plastic or rubber bird. So much will also depend on the size and availability of your prop. For example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have. So, after you know what you want to say think about how you want to say it. REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN Y How To Successfully Do Direct Mail Marketing ond the facts of your presentation to the creative uses of the language.Direct mail marketing has been shown to be effective in reaching customers. This method is so effective that it's been around for centuries. And I'm sure you have experienced it personally since I'm sure you've gotten many direct mailing in your mail box. Direct mail is a powerful tool but it's only true, though, if your direct mail marketing plan is a good one. By keeping the following tips in mind, you can ensure that your direct mail marketing plan will resul Or you may be doing another prevention topic like FASD (Fetal Alcohol Spectrum Disorders). Some presenters use a common technique of cracking an egg and cooking it in alcohol during the time of their presentation. You could use the egg as a simile to a child’s brain. “A child’s brain is like this egg. YOU CAN USE METAPHORS AND SIMILES TO CONNECT TO A PROP In the case of the potato chip your prop is a bag of chips and a bowl. In the case of the canary you could have a plastic or rubber bird. So much will also depend on the size and availability of your prop. For example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have. So, after you know what you want to say think about how you want to say it. REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN Y 6 Steps to a Successful Job Fair example, if you want to use a large prop you would want to consider how you plan to get to the presentation and how much help you have.
So, after you know what you want to say think about how you want to say it.Whether you are graduating from college, returning to the work force, or contemplating a career change, career fairs have lots to offer a job seeker. Following a few basic guidelines can help you make the most of the experience and maximize some great networking opportunities.Dress as you would for a job interview. The interactions you have with prospective employers at a job fair are likely to be brief, and first impressions count. Put your best foot for REMEMBER KEEP THE AUDIENCE IN MIND As you already know, the simile or metaphor you choose to use will often differ depending upon your audience. I will discuss this in another article. HOMEWORK Think about popular advertising slogans that are similes, for example: “Chevy like a rock” “Winston tastes good like a cigarette should” “A day without orange juice is like a day without sunshine” CAN YOU COME UP WITH SOME SIMILE SLOGANS YOU CAN USE IN YOUR PRESENTATION? Something your audience will remember that makes a positive impact? You can even twist around some of the popular ones already out there and do a substitution. For example: “A day without laughter is like a day without hope” Whatever you choose to do the option to put more pump up the creativity in your health presentation is up to you.
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