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Added for You - How To Turn A Five Minute Presentation Into A $200,000 Marketing Bonus
If Value Chain analysis is so important, then why is it so few companies truly try to employ it in their day-to-day work?Of course, there are a variety of reasons, but one reason may be the very general nature of the Value Chain charts that Porter uses. To be valuable across a wide variety of industries, Porter constructed a diagram of his Value Chain that is very flexible. There are five “primary activities” and four “support activities”. This broad view of the elements of a Value Chain allows many different industries to use the Value Chain tool to determine where they do, indeed, add value for
Now that you have cleared the written CAT and have received interview calls, most of you may be wondering what is the smartest way of CAT GD/PI preparation. Always remember that at this stage the competition is tougher as the chaff has been separated from the wheat, so you can't afford to be lax.Here are 3 tips that will aid you in the CAT GD/PI preparation:1) Keep it simple: You cannot remember each and everything about the economy, trying to do so will make you feel overwhelmed and under prepared. Always pick an issue and choose the 3 most important aspects of that iss
Speaking in public is the fastest way to attract, win and even retain more profitable clients.
It is a 'one to many' activity that delivers an enormous return on investment for your time and effort.
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share f
Human resource is one of the most important and influential in the company. How should one choose the staff? Which characteristics are vital when it comes to employee selection? All of these questions will be answered in this article.An organisation has two key resources, people and money. 'Human beings are the lifeblood of any enterprise. They are the company's most vital asset'. Recruitment and Selection comprise the important HR functions of the organization and should be thought of as a matching process. Selection commences as soon as the applicant responds to an advertisement or makes an
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share
So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.The postcard—direct marketing’s secret weapon…One of the simplest and most cost-effective forms of direct mail marketing is the POSTCA
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share
My bag topped out at 32 kilos or about 70 pounds as I gave an innocent look to the ticket agent at BWI airport. I thought I was doing well as I had at least three extra inches of room depth for additional items inside of the bag. The ticket agent informed me that they weren't allowed to take on a bag weighing over 30 kilos, so I used my backup portable bag to transfer some of the weight. I needed to take a wide variety of items and clothing for activities that ranged from hiking and casual city clothing to the theatre plus all of my camera gear. I did manage to get 3 kilos into my backup bag, but I still h
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share
Direct mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing but direct mail still is a very important marketing tool when used correctly. You probably do not realise how much direct mail you receive through the post yourself.Think of the big supermarkets that send you a leaflet every week with the latest bargains in store or the utility provider that sends you a direct mail every month wanting you to sign up with them because this month they have a fantastic deal.If many of the UK’s biggest companies are still using direct mail
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Trade Commissioner in Kuala Lumpur since 2005.
Peter has a wealth of experience gained from assisting Australian exporters in diverse markets across the world for nearly 20 years."
More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.
So why did the columnist choose to write a full page article about my five minute speech and not the two other more eminently qualified and experienced speakers?
Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.
He
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