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Added for You - Hocus Pocus Focus (Part 2)
Are You Marketing Backwards? on so
long as they are curious. Keep them guessing and wondering by doing the
unexpected. Unpredictability is a key factor in holding attention.”Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the greatest level of resistance.Wouldn’t you like to market your business so that it moved easily forward?What’s the first thing most people do to increase sales of their products, services? They put together a description of their credentials. Then they pick up the phone, run an ad campaign, send out a brochure and or build a web site and ask people to buy.Do you know anyone who has used this approach?Have you tried it yourself?Were you happy with the number of new clients and customers you attracted?It’s a common misperception that the fastest way to attract more clients and customers is to focus on asking people to buy. It looks like the obvious route, but in most cases it generates only a trickle of new clients for small business owners. It can work if you’re a large company with millions of dollars to spend building your brand. Why doesn’t this selling approach work for service professionals and small business owners?A sale is the end point or one of the waypoints in your relationship with a client. Before they are ready to give you their money When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a Entrepreneurs: Knowing Yourself Before Building Your Small Business “When we are absorbed in anything we are unaware of time; and so it seems to pass
quickly.” Magician Sam SharpeIn an uncertain global economy, when employers and employees feel no loyalty to one another and rarely look out for one another’s interests, entrepreneurship can seem like a dream come true. However, not all personalities are ideal for the entrepreneurial lifestyle. Though there may be more than one path to entrepreneurial success, these five traits are helpful in getting started.Entrepreneurial Skill #1: Expertise and a Passionate Belief in SomethingMost entrepreneurs begin business based on this trait alone. At least five to ten years of professional experience or more than 1,000 personal contacts are recommended. Your personal network will be a critical component to your earliest marketing efforts.Running a full-time entrepreneurial business means accepting change and making sacrifices in pursuit of something you wholeheartedly believe in. Know what impact you want to make, what legacy you want your company to leave, and let that guide you in establishing your marketing message and building your business.Entrepreneurial Skill #2: Expertise in BusinessRegardless of the type of business you are starting, it is critical to understand the basics of business thinking. You may need help getting your records organized, learning elements of small business taxation, creating and interpreting your financial statements, or developing a strategic business plan, marketing plan, and financial plan. Take some small business courses, consult with an accountant and attorney who specialize in you This is part two of a two-part article that focuses on magicians and trainers. In Part
One, we discovered that magicians and trainers have a number of similarities. We
discovered that both: With these comparisons between magicians and trainers in mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use. When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate. 1. Use magic to begin the learning segment. In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance. In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow. Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a l Navigating the Maze of Industrial Furniture
When you're new to the responsibility of buying industrial furniture - whether you need a portable stage, drafting table, modular desks, school furniture, or office partitions - it's difficult to quickly get a grasp of the range of products available, and even harder to determine which products will work best for your needs. Here's a quick rundown to get you started: Portable Stage: Portable stages come in a variety of heights, typically 8 inches, 16 inches, 24 inches, 32 inches, and 40 inches. They are also available in different widths and lengths, the most common being 3 feet by 6 feet, 3 feet by 8 feet, 4 feet by 6 feet, and 4 feet by 8 feet. The top of a portable stage is called a deck, and can be made from hardboard or polypropylene. Polypropylene decks can be carpeted to enhance their appearance. Portable stages give you a wide variety of options. You can, for example, buy several platforms of the same height to form a flat performance stage. Or, you can buy several different heights to construct band or choral risers. When buying a portable stage, look for those that assemble quickly and that take up little room when folded and stacked. Finally, keep in mind that for safety reasons, guardrails should be used on the sides and rear of stages. School Furniture: When selecting school furniture, the two realities are that kids grow and that they are hard on furniture. By all means, select desks that are height-adjustable and that have laminate surfaces that are easy to clean and hard to damage. mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use. When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate. 1. Use magic to begin the learning segment. In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance. In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow. Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a Managing Employees Is A Little Like Herding Cats rehension. Magic is an ideal resource for pulling learners immediately
into the presentation without putting them on the spot with a pointless activity.Q: I started my small business about a year ago and it's grown steadily. I like having my own business, but I'm having a tough time managing people. I have 5 employees now and it seems like I spend half my time making sure they are doing what they're supposed to be doing and the other half of my time doing things they didn't get done. Things were much easier when I was a one man shop. Any suggestions? -- Paul C.A: Ah, Paul, welcome to the wonderful world of employee management, the bane of many a business owner's existence. I hope you have a full head of hair now, because depending on how quickly you get a grip on this situation, you could end up bald in a very short time. And if you're starting out bald all you can do is put on a cap and read on.Some business experts will tell you that managing people is an art. Others will tell you that managing people is a skill. I'm going to tell you that managing people is more like herding cats. Just when you think you have them all going in the same direction one will run off and you have to go catch it. And by the time you get back with the stray cat the rest of the herd has all gone off in different directions. It's no wonder most entrepreneur's hate cats. They remind us how little control we sometimes have on our employees.The hardest part of employee management is maintaining control over your business while the herd is running wild. To further push the analogy envelope consider this: if your employees are running the business instead of you, it's a little like the inmat In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance. In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow. Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a How to Prepare for Your Company's Financial Future l everyone is seated, to capture the attention of those
already seated and to place the audience in the proper mood for the story to follow.Sooner or later, most business owners need to look for outside financing. Whether it’s a line of credit with a bank to handle predictable cash crunches or a significant capital investment to improve plant and equipment, virtually every business will need access to additional funds at some point in its life.But the time to start thinking about how to make the best impression with bankers and private investors ideally begins long before you schedule an appointment to discuss your financing needs. In fact, the best preparation you can undertake to get the financing your business requires is the very same work that you should be doing to ensure that your business is financially sound in the first place. Business owners that can consistently demonstrate their ability to effectively plan the future of their company will stand out in the crowd of more haphazard entrepreneurs.Here are several things that you can do now to ensure that your search for outside financing will be successful:Determine Realistic Rates Of Growth: Unless you’re the next Amazon or eBay, “pie-in-the-sky” projections about how quickly your revenues will grow will usually be seen as so much wishful thinking. Effective financial planning requires you to develop your business around realistic growth rates. Otherwise, you’ll wind up in the hole before you even begin.Develop Pro-Forma P&L’s, Cash Flow Reports: Once you have estimated what your revenue picture will look like, you can more accurately predict what your financing requirements will Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a What Is Redundancy? Information For Those Being Made Redundant on so
long as they are curious. Keep them guessing and wondering by doing the
unexpected. Unpredictability is a key factor in holding attention.”Sometimes employers may try to use redundancy as an excuse for dismissing employees. There is, however, a clear distinction between your position genuinely becoming redundant and being unfairly dismissed.If you are dismissed for reasons of redundancy then your dismissal must be caused by your employer's need to reduce their workforce. Your employer has to demonstrate your role in the company is no longer required and they must follow the correct redundancy procedure - otherwise, it can be viewed as a case of unfair dismissal.Grounds for RedundancyIn order to protect employees from being made redundant on unnecessary grounds, employment law specifies certain conditions for a redundancy to be genuine:• Cessation of the employer’s business operations or the part of its operations for which the employee was hired;• Relocation of employer’s business or operations or the need for a particular service has diminished or ceased.• The employee’s services are no longer required – either because the employer’s business is not successful or the employer has decided to engage in another type of business which does not require the skills set of the employee;• The employee’s work has been taken over by other employees;• The employer is the sole owner of the business and becomes insolvent or dies.How to Seek HelpIf you believe that you have been declared redundant for the wrong reasons, there is a 3 stage procedure wh When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner. 3. Use magic to illustrate a key point. In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.” Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. In show biz, there is an old saying about starting strong and finishing even stronger. For successful entertainers, the ending is the high point of the performance. In a similar manner, the conclusion of training is an important moment. The trainees have accomplished something of importance and should be allowed to luxuriate in that achievement. A magic illusion, when placed as a coda to the learning, functions as the exclamation point. It concludes the event in a special, memorable manner. What Magic To Use
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