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4 Step Guide to Contracting Opportunities for the Disaster Relief and Reconstruction Process
The federal government anticipates spending over $150 billion dollars for the Katrina and Rita hurricane disaster relief and reconstruction efforts. Contracting opportunities abound for businesses of all sizes and types and there is a great need for varied services and products. Businesses throughout the US can explore the contracting opportunities by following these four steps.The disaster-related services and products needed in the Gulf states will cover every aspect of life, business and government in the affected areas. Savvy companies are working to fill the needs now. However, this is a long-term, multi-layered process. While initial contracts have already bee

ld blame you for that), contact someone who USED to work there! Corporate alums are under no pressure to recommend you for a job, and will most likely talk very freely about their former company. This is the indirect approach - LinkedIn is a terrific vehicle for that. (Do the person a favor, since he or she is helping you - create a logo for his or her teenage daughter’s blog, for instance.)

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a

The Surprise Inside!
Think about all those Cracker Jacks you ate as a kid. What’s your lasting memory? I’m guessing it’s not the taste, but the surprise inside – that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids’ shoulders reliving fond memories every time they open one.The goal of promotional marketing for your small business is to put a smile on the face of the recipient, and give them something to remember you by when you call. It goes beyond the traditional postcards and newsletters approach. It’s 3-D, and it provides perceived value, regardless of the cost.Few people will unceremoniously toss out a box with

A new grad sent an inquiry about using LinkedIn in her job search - here's the answer, in the form of a letter to my young friend. Take a look, and see how LinkedIn can help in your own job search!

Dear Emily,

Congratulations on your new degree! Here are a few ideas on using LinkedIn in your job search.

I don’t think that an overt outreach campaign that reaches out to people (whether hiring managers, HR folks, or other influencers) at various companies and tells them about your job search, is going to be especially satisfying for you. For one thing, this is the sort of contact that people fear when they’re trying to decide whether or not to join a network like LinkedIn. Unless there is some clear, compelling intersection between your background or talents and the company’s specific need, I would view this as typically unwelcome contact.

(I’m just one person. But I’m a ridiculously long-in-the-tooth HR person, with a focus on job hunting.)

Luckily, there are many better ways to use LinkedIn in your job search. Here are four of them, for starters:

1) Check out LinkedIn jobs, naturally. If you can see a job there, that means that you’re connected to the job, which is very sweet for a new grad. If you do not have tons of connections, connect to your parents' friends, or anyone you know who's already in the business world.

2) Use LinkedIn for your job-search research project. You will focus on specific companies - you should do that, as it gives you a target for your job search and turns you into an active job researcher/seeker rather than just a person who trolls Monster.com all day long. As you identify these companies, you can learn a TON about them via LinkedIn. Search on the company name to find people who work there now or who used to work there - what sorts of backgrounds do they have? What sorts of education? Which of these target companies seem most suitable for you given your own experiences and interests?

If you’re looking to apply at a company and don’t feel comfortable contacting someone who works there now, out of the blue (and who could blame you for that), contact someone who USED to work there! Corporate alums are under no pressure to recommend you for a job, and will most likely talk very freely about their former company. This is the indirect approach - LinkedIn is a terrific vehicle for that. (Do the person a favor, since he or she is helping you - create a logo for his or her teenage daughter’s blog, for instance.)

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a

Memory Sticks - Sd Cards and Other Removable Media
ISO 27001 calls for controls to be implemented on removable media to stop unauthorised access and transmission of data. It is not unknown for a disgruntled employee to download data containing commercial information onto some form of portable memory device just before leaving employment. This can be sensitive information such as customer information, product information, designs or drawings.The compromise of these documents can be very damaging for the employer. It does not matter that the employee has signed a confidentiality agreement because the damage is already done.Sensible employers who wish to prevent data downloads can stop any transfer of data

cially satisfying for you. For one thing, this is the sort of contact that people fear when they’re trying to decide whether or not to join a network like LinkedIn. Unless there is some clear, compelling intersection between your background or talents and the company’s specific need, I would view this as typically unwelcome contact.

(I’m just one person. But I’m a ridiculously long-in-the-tooth HR person, with a focus on job hunting.)

Luckily, there are many better ways to use LinkedIn in your job search. Here are four of them, for starters:

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a

Create Win-Win Deals With Your Competitors
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you. Fast forward to the 21st century. We have a different view of the world. We now recognize that the pie is big enough for all of us. As Cavett Robert, co-founder of the National Speakers Association, said "The number of slices of pie is only limited by the size of the pie. Just make the pie bigger!" (paraphrased) S

four of them, for starters:

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a

Skipping Irritating Commercials at the Push of a Button - is the End Nigh for TV Advertising?
TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes TV advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dollars. This has come a long way from the very first TV commercial aired in July 1941, when Bulova Watch Com

r than just a person who trolls Monster.com all day long. As you identify these companies, you can learn a TON about them via LinkedIn. Search on the company name to find people who work there now or who used to work there - what sorts of backgrounds do they have? What sorts of education? Which of these target companies seem most suitable for you given your own experiences and interests?

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a

Change Management Issues in the Car Wash Business
We hear a lot about the new buzzword; change management all throughout the trade journals in almost every industry and every industry sector in corporate America. Seldom do we realize that change management issues do also affect smaller businesses.Having been in the auto services industry for over 27 years I can tell you that the car wash business is one business which is always concerned with change management and often they lack succession plans as well. In fact car wash industry consolidators who go around and buy up used carwashes often buy them from car wash owners who are retiring and either do not have kids to run them or wish to get out of the business comp

3) Use LinkedIn to find relevant headhunters to talk to. Headhunters are well-connected and, like real estate agents, seldom shun a phone call that comes out of the blue (although it may take them awhile to call you back). They may not be able to help you find a job specifically - lots of search people don’t work with new grads, because new grads are not the job-seekers that firms will typically pay search people to find for them - but they can advise you nonetheless. In ten minutes on the phone with a headhunter you can learn enough to target some companies, drop others from your list entirely, and save yourself hours or weeks of trouble.

4) Very important - use LinkedIn to expand the network of people you ALREADY know, who should be informed that you are out of school and job-hunting.

Where there isn’t a compelling rationale for contact, it’s awkward to reach out to strangers and say “Gee, want to hire me?” But you should absolutely use LinkedIn to get back in touch with people you already know - friends of your parents, your friends’ parents and older siblings, the lady you babysat for in high school, anyone you interned for during college, the McKinsey VP who sang in choir at church all those years with your mom - get it? - and enroll them in supporting your job search.

What you are doing with LinkedIn in this case is simply pulling together your existing network (the people you know, though you may not have thought of them as your network) and bringing them up to date on your professional status. Here’s how to find them:

a) do a LinkedIn search on the city where you grew up and identify people you know. If you grew up in San Jose or New York or Chicago, scratch that and go right to b)

b) sit down with a piece of paper and a pencil and list everyone in business that you know. A new grad should be able to list 100 such people - push yourself. Think about Girl Scout leaders, the volunteer who directed “Grease” your senior year of high school, the track team parents, the librarian back in your high school who is a corporate Knowledge Manager now - you can do it! Once you have the list on paper (actually, do it in Word so you can cut and paste names into the LinkedIn search box) start lookin

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Consider for a moment how difficult it is becoming for marketers to consistently get their messages in front of their most important audiences. With myriad choices, many advertisers are less visible to their core audiences. A primary reason is that consumers are not consuming media in the ways they did even five years ago. While time in front of video screens is increasing, these screens now include e-mail, Internet web searching, video games, and DVD movies. While much television is viewed, TIVO is giving consumers control to skip over commercial messages.

Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update Web site that demonstrates your competence. As the Internet matures, content is slowly becoming more important, but it's amazing how many sites for such firms simply assert how great the company is, rather than helping prospective clients.

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible!

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