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    Creating a Mini Sales and Marketing Strategy in Less Than Three Hours
    Start by ensuring you have enough information and data available at your fingertips. That's the secret.Here are the steps to Creating a Sales and Marketing Strategy quickly and effectively:Step 1: Take an A4 size of paper and title it Sales and Marketing Strategy.Then rule it with two horizontal lines across about one inch down from top and two vertical lines to form three equal columns. Title these columns, Channels, Strategy, How often.Step 2: Under Channels write down as many strategies that you can think of for contacting. Write down (in this exercise) a minimum of 4. Let’s say one of those channels is "Contacting prospects.” Under Strategy write down at least four strategies you could use to contact prospects. For example:Internet, Advertising, Letters, Telephone calling.Write four strategies for each of the channels so you should have a minimum of 16 strategies.Step 3: Under “how often” enter how often you will practice the particular strategy.For example, if one of the strategies in the middle column is letters, you may enter "once a week for two months" or whatever the time period is that you work out as being effective for you.Realise that frustration may set in after a while if you don’t concentrate but don’t give in. You are almost there and have nearly accomplished your task. You will be well rewarded once you have finished.Again, the real secret is to have self generating strategies going out the door,
    analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objectiv

    3 Simple Rules For Great Meetings
    Meetings in our workplaces are getting worse each year. They are longer, have more participants, often involve remote employees and they rarely achieve as much value as the time investment would warrant. We know that meetings are often not viewed by participants as worthwhile—at least not as worthwhile as whatever is on their wireless devices which they try to use clandestinely, but always unsuccessfully.What is it that can make meetings more productive? We believe that there are three simple rules that can turn ineffective meetings into events that can yield business results.The three simple rules are:Determine the meeting goal upfront and communicate it to all participants.How often do participants find out about a meeting they have been asked to attend only a short time before the start of the meeting? One member of a team may encounter a colleague in the corridor and tell him that he, too, was invited to the meeting which will start shortly. If the newly-informed invitee goes to the meeting, what are the chances that he will be prepared to contribute meaningfully to the agenda?Even if the right people are invited to the meeting ahead of time, most meeting conveners who even bother to send out an agenda, make the agenda pretty sparse—generally, the topics, the time allotted and the person assigned to report on each topic. This doesn’t give the participants much of a hint on what it is about the topic that will be discussed, let alone what pr
    ====INTRODUCTION

    There are as many opinions on the subject of resumes as there are job seekers! Some of the more popular opinions are centered on the use of objectives, summaries, profiles, title headings, keywords, reference statements, personal interests, salary history, dates, graphics, fonts, and of course, the length of the resume.

    Then there is the question of format. Should the style of a resume be chronological, functional or combination? One thing is certain - the resume should sell a candidate's strengths and qualifications, and answer a hiring manager's question, "How can you solve my problem?" It should also have full contact information, be organized, and provide specific information that a hiring manager needs to decide whether or not a candidate is well suited for a position. At the very least, it should list relevant experience and achievements.

    ====PURPOSE OF A RESUME

    A resume is a personal marketing document that communicates your career objective and value to a hiring company. A strong resume is carefully planned and developed (not quickly typed up) in an appropriate format (style) designed to showcase your experience and accomplishments in direct relation to a specific position.

    ====BASIC RESUME FORMATTING RULES

    * Bold and enlarge your name at the top.

    * Keep the sections lined up and consistent.

    * Use an Arial or Times New Roman font (or similar).

    * Font size shouldn't be smaller than 11pt or larger than 12pt, except for your Name and Headings.

    * Do not include pronouns such as "I," company street addresses, salary, or reasons for leaving..

    * Two-page resume: be sure to fill the second page at least halfway down the page.

    * Place “Continued” at the bottom of page one, and your name and “Page 2” at the top of page two.

    * Use graphics sparingly unless you are in a creative field. It is safe to use a border and shading.

    * Leave out personal data, photos, and unrelated hobbies, unless you are an actor/actress or model.

    * If you spell out the state in your address, such as New York, spell out the states for your jobs.

    * Proof, proof, and proof again! .

    To help you understand the main differences between various resume styles, the following illustrates the same resume in chronological, functional, and combination formats. Also provided below is a comprehensive list of common mistakes to avoid and useful tips to help your resume to compete in today's competitive workplace:

    >>>>PROFESSIONAL EXPERIENCE<<<<

    (Chronological)
    This is the most commonly used resume format. It is straightforward, and easily traces a candidate's career path and progression in a given field. Experience and accomplishments are listed in reverse chronological order, with the most recent job positioned first. Because it leaves little to the imagination and makes it difficult to hide employment gaps, the chronological resume is the most preferred format of employers and recruiters.

    1998 - Present

    Wireless, Inc., Brooklyn, NY

    Sales Representative

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    1993 - 1998

    Anderson Doors, Bronx, NY

    Business Development Manager

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Functional)
    This is a skills-based, achievement-oriented format. Experience and accomplishments are listed in sections with specific headings that extract and showcase ONLY what is directly applicable to the targeted position. Because it is somewhat vague sometimes omits dates, it is the least preferred resume format of employers and recruiters.

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Combination)
    This format combines the chronological and functional formats into one! As with the functional format, it lists experience and accomplishments in sections with specific headings directly applicable to the targeted position. However, it lists employment information under a SEPARATE category (only title, company, location, and dates). Since it easily tells the reader how a candidate is qualified for a position while also providing an employment history, it has fast become a favorite resume format amongst many employers and recruiters. You can place the employment section after the experience section if you prefer.

    Wireless, Inc., Bay Shore, NY 1998 - Present

    Sales Representative

    Anderson Doors, East Islip, NY 1993 - 1998

    Business Development Manager

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objective

    The Ins And Outs of Catalog Fundraising
    Catalog fundraising is a great way to customize a fundraiser for your venue. If you are a church, school or other civic group you can catalog fundraise to earn money to further your cause. With catalog fundraising you can cater to your niche market while the catalog company does all the work. You just bring in the sales.Catalog fundraising can sell any number of items such as candy, toys, wrapping paper and small gifts. Your catalog fundraiser can be customized to suite any season of the year and be as profitable as up to 60% profits. This makes it a great way to fundraise with little to do other than get people to shop.With catalog fundraising you will have a wide selection of products to choose from some even being familiar brand name products. The catalog company will offer you brochures and other supplies to help you sell the products. Some catalog fundraising companies will even offer free shipping and immediate delivery of items ordered. This will make your fundraiser more appealing to the shoppers.The way catalog fundraising works is your volunteers sell items such as toys, wrapping paper, or gifts from the catalog. The catalog fundraising company then ships the items immediately when ordered. Your volunteers do not have to handle any products and they can easily sell to friends, family and co-workers.After all your catalog sales are totaled up the catalog fundraising company will total up your sales and send you check for your earnings. I
    han 11pt or larger than 12pt, except for your Name and Headings.

    * Do not include pronouns such as "I," company street addresses, salary, or reasons for leaving..

    * Two-page resume: be sure to fill the second page at least halfway down the page.

    * Place “Continued” at the bottom of page one, and your name and “Page 2” at the top of page two.

    * Use graphics sparingly unless you are in a creative field. It is safe to use a border and shading.

    * Leave out personal data, photos, and unrelated hobbies, unless you are an actor/actress or model.

    * If you spell out the state in your address, such as New York, spell out the states for your jobs.

    * Proof, proof, and proof again! .

    To help you understand the main differences between various resume styles, the following illustrates the same resume in chronological, functional, and combination formats. Also provided below is a comprehensive list of common mistakes to avoid and useful tips to help your resume to compete in today's competitive workplace:

    >>>>PROFESSIONAL EXPERIENCE<<<<

    (Chronological)
    This is the most commonly used resume format. It is straightforward, and easily traces a candidate's career path and progression in a given field. Experience and accomplishments are listed in reverse chronological order, with the most recent job positioned first. Because it leaves little to the imagination and makes it difficult to hide employment gaps, the chronological resume is the most preferred format of employers and recruiters.

    1998 - Present

    Wireless, Inc., Brooklyn, NY

    Sales Representative

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    1993 - 1998

    Anderson Doors, Bronx, NY

    Business Development Manager

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Functional)
    This is a skills-based, achievement-oriented format. Experience and accomplishments are listed in sections with specific headings that extract and showcase ONLY what is directly applicable to the targeted position. Because it is somewhat vague sometimes omits dates, it is the least preferred resume format of employers and recruiters.

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Combination)
    This format combines the chronological and functional formats into one! As with the functional format, it lists experience and accomplishments in sections with specific headings directly applicable to the targeted position. However, it lists employment information under a SEPARATE category (only title, company, location, and dates). Since it easily tells the reader how a candidate is qualified for a position while also providing an employment history, it has fast become a favorite resume format amongst many employers and recruiters. You can place the employment section after the experience section if you prefer.

    Wireless, Inc., Bay Shore, NY 1998 - Present

    Sales Representative

    Anderson Doors, East Islip, NY 1993 - 1998

    Business Development Manager

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objectiv

    Black Friday Branding
    I got more calls yesterday than I have in weeks and from real people too. Holiday weeks are when smart marketing takes place. Chances are you will get to talk to someone for the following reasons:People are in a good mood - Its the holidays; People are in their offices instead of traveling; People aren't engaged in serious work because its the holidays; People feel more giving of their time and resources.So who took the time and called me this week? Three new clients who wanted to expand their personal brands. 4 people who read my latest article and wanted to know more. Two companies who wanted to hire me as an expert. And 'piece de resistance'... An interview as an expert for the Faith Popcorn BrainReserveNow this isn't ego talking its a demonstration of a carefully orchestrated plan. It was by no means my first article and I get considerable response every week. This week's issue "Does your packaging, UMM, Smell?" brought considerable comment both pro and con. But the point is that it brought commentary. Never consider a negative response as a bad thing. People read you/heard you and the key thing here is listened to what you had to say. Most important of all took the time to write a comment. Its one of the best ways to get a dialogue going with someone.I have been building my expertise credentials for a while and get tons of inquires every week and I try to respond to each one personally thanking them for the request.
    the chronological resume is the most preferred format of employers and recruiters.

    1998 - Present

    Wireless, Inc., Brooklyn, NY

    Sales Representative

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    1993 - 1998

    Anderson Doors, Bronx, NY

    Business Development Manager

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Functional)
    This is a skills-based, achievement-oriented format. Experience and accomplishments are listed in sections with specific headings that extract and showcase ONLY what is directly applicable to the targeted position. Because it is somewhat vague sometimes omits dates, it is the least preferred resume format of employers and recruiters.

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning the Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Combination)
    This format combines the chronological and functional formats into one! As with the functional format, it lists experience and accomplishments in sections with specific headings directly applicable to the targeted position. However, it lists employment information under a SEPARATE category (only title, company, location, and dates). Since it easily tells the reader how a candidate is qualified for a position while also providing an employment history, it has fast become a favorite resume format amongst many employers and recruiters. You can place the employment section after the experience section if you prefer.

    Wireless, Inc., Bay Shore, NY 1998 - Present

    Sales Representative

    Anderson Doors, East Islip, NY 1993 - 1998

    Business Development Manager

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objectiv

    It's About Jobs!
    The federal government number purpose is to create jobs. Everything you do is about jobs. Paying taxes is about jobs. Advertising is about jobs. Jobs are about earning money. Earning money is about food, clothing, shelter, health care, education, transportation and entertainment.What ever your passion may be, it ultimately leads to jobs. When you spend money wisely it creates jobs. When you invest money wisely it creates jobs. The more you learn the more you continue to earn and that creates more jobs.The world’s population has doubled in the last forty years. It is predicted that it will double again in the next twenty five years to twelve billion people. Forty thousand babies are born in China each day. Twelve thousand babies are born in the United States of America each day. Every minute the world’s population grows by two hundred and sixty seven new people. All have different fingerprints, DNA and thinking. Will Rogers a political Humorous said, “Show me two people that think alike and I will show you one that is not thinking.”The challenge is to find your passion. Just remember that what ever your passion may be, it is ultimately about creating more jobs. If someone tells you, you are giving me more work! Remember that is what you are supposed to do. Create more jobs. With out jobs we become poor. The only way to help the poor is to find your passion and know that your passion is about creating more jobs.When a company downsizes, it is
    e conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    (Combination)
    This format combines the chronological and functional formats into one! As with the functional format, it lists experience and accomplishments in sections with specific headings directly applicable to the targeted position. However, it lists employment information under a SEPARATE category (only title, company, location, and dates). Since it easily tells the reader how a candidate is qualified for a position while also providing an employment history, it has fast become a favorite resume format amongst many employers and recruiters. You can place the employment section after the experience section if you prefer.

    Wireless, Inc., Bay Shore, NY 1998 - Present

    Sales Representative

    Anderson Doors, East Islip, NY 1993 - 1998

    Business Development Manager

    SALES MANAGEMENT

    * Prospected and sold communications services to business accounts spanning Northeast and Midwest regions.

    * Conducted competitive analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objectiv

    Why Hasn't Customer Service Improved Despite the Profusion of Databases and Technology?
    Let's not get confused here.Databases and technology are tools that we can use in our businesses. There has been a lot of emphasis on Customer Relationship Management recently which is very much about using this technology. But what has this got to do with customer service? Absolutely nothing. Not unless the people running that business are motivated and passionate enough to use that information in the right way.I see fabulous examples of customer service from all over the world. And the amazing thing is that, in most cases, it comes from businesses that have no technology. Little shops and restaurants, taxi drivers, libraries, one person businesses. They have found a way to dazzle and delight their customers that has nothing whatsoever to do with technology. And yet the larger businesses put so much emphasis on technology. "Let's profile our customers. Let's monitor their spending patterns. Let's change the layout of our shop so that they spend more. Let's give them reward points."This is not customer service. This is a misguided attempt to increase sales without understanding that customer service is about dealing with people. We buy from people we like. We want to fall in love with the businesses that we buy from. And love doesn't come from databases.My research into literally hundreds of businesses has identified a number of key elements that I believe combine to create a great service experience. They are like pieces of a jigsaw; the more that you can
    analyses on European markets to formulate conceptual strategies that cemented key alliances with distributors throughout Italy and Germany.

    MARKET PENETRATION

    * Consulted clients on the cost-effective advantages of switching over from standing services, resulting in a 15% new market penetration with revenues at $1,850 at close of 2000.

    * Aggressively marketed Anderson's company logo and message in print and television advertising campaigns, heightening brand awareness across U.S. and European consumer markets.

    ===INTRODUCTION HEADINGS

    * PROFILE STATEMENTS

    * KEYWORDS

    * TITLE HEADINGS

    * SUMMARY OF QUALIFICATIONS

    Use any one or a combination of these headings to communicate the type of position you are applying for, and the value you will bring to the hiring company at a glance. Remember, a reader spends a brief moment on each resume. Your resume must grab their attention, and hold it!

    (Sample Profile Statement)

    Accomplished sales professional known for delivering strong revenue and profit gains in highly competitive markets, seeking a Regional Sales Manager position. Bring 15 years of solid experience and select strengths that encompasses sales territory management and key account development. Equally effective at relationship building, program development, and team leadership.

    Notice that the actual title "Objective" was omitted, yet mentioned! If you prefer to use the actual "Objective" title, do not use the outdated colon after the category.

    (Sample Profile Statement / Keywords)

    Accomplished sales professional known for delivering strong profit gains in highly competitive markets, seeking a Regional Sales Manager position. Strengths encompass:

    Capital Sales & Marketing

    Team Building/Leadership

    Key Account Development

    Client/Vendor Relations

    Financial Analysis & Reporting

    Program Development

    (Sample Title Heading / Profile Statement)

    REGIONAL SALES MANAGER

    Known for delivering strong and sustainable revenue and profit gains in highly competitive markets. Bring 15 years of solid experience and select strengths that encompasses sales territory management, key account development, staff training, team leadership, presentations, and closings. (Bold, italicize, or underline the Title Heading so it stands out.)

    (Sample Summary of Qualifications)

    Accomplished sales professional known for delivering strong and sustainable revenue and profit gains in highly competitive markets. Seeking a Regional Sales Manager position with a leading pharmaceutical company. Select strengths encompass:

    * 15 years of cross-industry experience and accomplishments with leading start-up and high-growth bio-medical companies.

    * Strategically build and maintain profitable business relationships.

    * Strong communicator and team leader with a pulse on ever-changing industry trends.

    * Effectively manage the sales cycle process from client consultation to closing.

    ====COMMON MISTAKES, DO'S & DON'TS:

    * Name and/or address is too small / too big (headings and name should be at least font size 14 to 16; address 11 or 12)

    * Font size for entire resume is too small / too big / all caps (not counting the headings, text should be no smaller than 11; no larger than 12)

    * Needs an Objective or Title Heading (make it clear to the reader what position you are seeking. If you unsure, consider career counseling or purchase/rent a book on career choices)

    * Could use a Summary or Profile statement (show your career overview)

    * Objective is weak, clich?, unclear, or vague (State what you can do for the employer; not only what you want from them)

    * Resume does not support Objective (be sure to make a connection)

    * Lacks accomplishments / career achievements (sell it, don't tell it!)

    * Lacks industry-specific terminology / Keywords ("speak" the reader's language)

    * Jobs are not in the proper order-see below for more on resume tips and formats

    * Sentences are too choppy-five words per bullet (expand; make it interesting)

    * Wording is weak; statements are too simple (use action verbs and a thesaurus)

    * Same information repeated too many times (use a functional/combination format)

    * Too many typos and grammatical errors (read it backwards; have a friend proof-read it!)

    * Unrelated jobs go back too far in years (keep it to 7-10 years in most cases)

    * Includes too much unrelated information (stay on track; keep the position in mind)

    * Does not include enough related information (show how well rounded you are)

    * Uses pronouns - "I, He, She, His, Her" (not necessary or is understood)

    * Style is outdated looking (headings are underlined and followed by colons ":", the word "duties" is used, and uses "responsibilities:" as subheadings)

    * Second page is too short - only a third down or less (condense/combine)

    * Second page does not include your name (what if the second page is misplaced?)

    * Too much or not enough white space (looks empty, inexperienced)

    * Uses the full address for employers (list only the town and state)

    * Uses full employment dates such as 12/11/01 (list only the month and year)

    * Lists reason for leaving or explains situation (if you must, save it for the letter)

    * Includes a Professional References Available Upon Request statement at the bottom of the resume (not wrong, but not necessary. Remember, this is not an option. If the employer wants references, they will ask for them)

    * Includes a cover letter / salary information on the resume (use separate sheets)

    * Includes unrelated personal interests and hobbies such as "enjoy reading, long walks, music, travel, knitting, and puzzles" (include interests ONLY if it is related to your career Objective)

    * Includes personal information such as married, homeowner, two children (Leave off. It is unrelated to the position, and risks possible discrimination)

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