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    Are You Dissing Public Relations
    If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At the least, you need to prioritize those key target audiences and work them hard from the top down because few of us can do them all at once.When I say work them hard from the top, I mean start by monitoring carefully how members of that most important target audience feel about your business. You must interact with them and ask a lot of questions.<
    tion, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to t
    Outsourcing and Offshoring - How are They Related?
    Offshoring developed from outsourcing certain uncomplicated IT software programming tasks to low-economy countries, such as India. It was preceded by outsourcing numerous call centers and back-office tasks, and was most appreciated by the financial industry. According to the surveys, the largest clients of outsourcing and later offshoring services are mainly concentrated in the US and the UK.In the USA there is now a lot of debate on whether outsourcing and offshoring should be further implemented or should there be some bans or restrictions concerning the activities. The benefits from outsourci
    Let me take you back to the days when Flagstaff was a small town. When complaints were flying that you had to go to Phoenix if you wanted to shop. And when you could find a parking space downtown. I’m talking about the time before the Flagstaff Mall, Wal-Mart, Kohl's, and Target. Oh, there were still lots of stores, even some large chain stores like Long’s Drugs, Thrifty Drug, and Safeway. But there were also lots of unique little stores owned by folks who lived and worked in Flagstaff .

    But that was twenty-five plus years ago. The town has grown and times have changed. Phoenix shopping has arrived in Flagstaff and has brought with it both the good and the bad. Prices, selection, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to th

    Would you Invest?
    A friend of mine emailed a photo that was rather shocking. It was a 1978 staff photo of Microsoft Corporation – there are only seven people pictured. In the lower left-hand corner Bill Gates looks about twelve-years-old while in the lower right-hand corner, scraggly bearded fellow multi-billionaire Paul Allen looks like a techie nerd. The email was entitled, “Would You Invest?”When that photo was taken, almost no one, other than those in the largest of businesses and universities had a computer on their desk. Today almost everyone in business uses a computer and we can’t imagine the world without the technology that those seven people in the
    parking space downtown. I’m talking about the time before the Flagstaff Mall, Wal-Mart, Kohl's, and Target. Oh, there were still lots of stores, even some large chain stores like Long’s Drugs, Thrifty Drug, and Safeway. But there were also lots of unique little stores owned by folks who lived and worked in Flagstaff .

    But that was twenty-five plus years ago. The town has grown and times have changed. Phoenix shopping has arrived in Flagstaff and has brought with it both the good and the bad. Prices, selection, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to t

    Business Networking - a Short Story
    Here is a short story about one person's Business Networking success.Not so long ago there was a wonderful guy named David Mahoney. An Irish-Catholic kid from the streets of the Bronx. He set his goal at being great success in the advertising business. After working his way through business school he went to New York's biggest ad agency, figuratively flashed his sheepskin and asked for a job. They smiled and said the only job they had available wasn't for a B-school grad. It was in the mail rooom. "I'll take it," he said.He made sure the job of delivering mail put him in touch with virtually every person, high and low, in the company. He
    s like Long’s Drugs, Thrifty Drug, and Safeway. But there were also lots of unique little stores owned by folks who lived and worked in Flagstaff .

    But that was twenty-five plus years ago. The town has grown and times have changed. Phoenix shopping has arrived in Flagstaff and has brought with it both the good and the bad. Prices, selection, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to t

    I Still Don't Know What I Want to Be When I Grow Up
    I am so thankful for the options I have had, because I truly believe that having these options has made me the happy and energetic person that I am today. I was fortunate enough to be born fairly intelligent, and I was a good student. Many years ago, my high school guidance counselor told me “You can be anything you want to be.” That was not helpful, because I had no idea what I wanted to be when I graduated from high school. I was good at everything I tried to do, but I was not really drawn to anything with any certainty.My parents could not send me to college, so I went through the first 10 years of my adult life working in office jobs and
    y-five plus years ago. The town has grown and times have changed. Phoenix shopping has arrived in Flagstaff and has brought with it both the good and the bad. Prices, selection, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to t
    8 Free Advertising Ideas For Weird Ads
    In the wake of CBS placing advertisements on eggs (yes, it's true, CBS is placing ads on actual egg shells), I've decided to come up with a compilation of ideas for places to put a company advertisement.Eggs are the last place that you would expect to see an advertisement. That's why, if you were to see an ad on an egg, you would stop to take notice. Advertising can work if people stop to take notice, especially if it's really weird and garners free publicity (like the body part advertising on eBay a little while ago). So, putting a business ad on an unexpected place can do wonders.With that said, I've compiled a list of 20 free advertisi
    tion, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to the needs of Flagstaff and the surrounding area.

    The Daily Sun’s coffers are probably overflowing with all the full-color ads and shopping inserts that added all the extra weight to our newspapers before Thanksgiving. The stores were packed on the 26th as eager consumers lined up to grab the 25 to 50 percent off bargains from the shelves. But were they really bargains?

    Think about it! The markup for most retail products is 40 to 50%. When you see this type of discount at a small retail shop, what you are receiving as a savings is actually a large portion of their profit for that item. But what about the larger chains who offer just about everything in the store with a la

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