Tags |
|
|
Links |
|
|
Added for You - The Process of Trust: How to Sell More High Ticket Products and Services
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.The solution? Create a marketing brain trust.Use the mastermind principle whic
Your sales process must flow from low risk to high risk. So t
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The more attention you can generate via the press and media the more impact your product or service will ha
The amount of trust needed is directly proportional to the buyer’s perceived risk. Write that down as a mathematical formula and put it on your wall if you wish.
First, establish a process with clearly defined phases. There might be six, four or even three phases in your process. Start working back from the end phase where you have a sale, a new client.
At that point the buyer’s trust is so high that the risk that they feel is overcome by their trust in you to deliver the benefits.
Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.
Your sales process must flow from low risk to high risk. So th
A rose by any other name would smell as sweet. Or so the saying goes. Well, what may be true for roses doesn’t always hold true when for other things in life. Many, when we call them what they are, become quick turn-offs.What got me started taking a second look at what we call all kinds of things was a nicely done TV commercial for a sle
The amount of trust needed is directly proportional to the buyer’s perceived risk. Write that down as a mathematical formula and put it on your wall if you wish.
First, establish a process with clearly defined phases. There might be six, four or even three phases in your process. Start working back from the end phase where you have a sale, a new client.
At that point the buyer’s trust is so high that the risk that they feel is overcome by their trust in you to deliver the benefits.
Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.
Your sales process must flow from low risk to high risk. So t
What is a testimonial?You've seen testimonials for every type of product and service imaginable. A testimonial is a brief quote from a member of your audience – donor, volunteer, client, member or community stakeholder – summarizing how your organization has benefited him or her.Nothing you can say or write has as mu
At that point the buyer’s trust is so high that the risk that they feel is overcome by their trust in you to deliver the benefits.
Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.
Your sales process must flow from low risk to high risk. So t
The woman tapped her foot as she waited for assistance. The young man continued his personal conversation on the phone. The woman cleared her throat. He glanced in her direction before turning his back.“May I have some help, please?” she asked.He whispered into the receiver, “Just a second,” before covering the mouth piece. “I’ll
Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.
Your sales process must flow from low risk to high risk. So t
Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not fun
Your sales process must flow from low risk to high risk. So that commitment also flows from low commitment to high commitment. At each step trust must be increased for that prospect to overcome the fear of risk and make a commitment.
Examples of phases:
A face to face appointment presents a high risk. Appointments get cancelled, or declined, because prospects do not trust there will be enough value for them. They have to give you time, and fear the risk of being sold something. If the appointment is set after trust is established in a previous phase, then you will increase your success dramatically.
Directing someone to your website is a low risk for them. They get to build trust by learning about you and your services without you being present. The website should contain the offer for the next step, for example a seminar,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/36066/added4u-The-Process-of-Trust-How-to-Sell-More-High-Ticket-Products-and-Services.html">The Process of Trust: How to Sell More High Ticket Products and Services</a>
BB link (for phorums):
[url=http://www.added4u.com/article/36066/added4u-The-Process-of-Trust-How-to-Sell-More-High-Ticket-Products-and-Services.html]The Process of Trust: How to Sell More High Ticket Products and Services[/url]
Related Articles:
How to Win the Hearts of Your Customers and Friends
Orthopedic Manufacturing - Medical Manufacturing Miracles Performed On A Daily Basis
Marketing Ideas Without Action Will Get You Nowhere!
Bookmark it:
|