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Added for You - The Easiest Sale
“What is my calling?” Do any of us really have complete clarity about our life calling? Even those of us with the knowingness we must teach, write or sing may often ask, “What direction am I to go, now?” How do we answer these soulful questions?Richard Bolles, author of “What Color is My Parachute?” and the granddaddy of the employment industry says, when people are asked what they would like to do they often respond with “I don’t know.” Bolles maintains this is because people interpret the question to be “What am I going to do with the rest of my life?”This question is too big, too daunting,
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I on
In Part 1, we looked at ways to mirror and match the actions of other people. This time, we will examine sense modalities and show how you can use them to create Instant Rapport.Most of us are blessed with five senses, which we use to receive information from the world around us. Neuro Linguistic Programming (NLP), among other things, studies the relationship between language and brain function.NLP has determined that some people are primarily visually oriented (V). Others are more auditory (A). And some are more in touch with their physical feelings and emotions, or what is termed kinestheti
Virtually everyone wants a quick, easy solution that will help them increase their sales. Fortunately, in all but a few situations, this is not an impossible task. The key is to sell to the right people. This doesn’t mean trying to connect with the key decision-maker in a particular organization or creating a list of ideal companies to contact. I’m talking about tapping into your existing customer base.
Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact on a business.
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response astounded me—I ended up selling several hundred books during this 14 day campaign. Most of the sales were completed electronically but I quickly recognized many of the names of people who had ordered a book, or in some cases, multiple copies. After speaking to dozens of other people who called to place their order, I discovered that most of them had purchased a copy of my first book or another one of my products in the past. A few weeks later, many of these individual’s also signed up for a tele-seminar I promoted. This taught me a HUGE lesson!
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I on
Before you decide to start exporting your products and pursuing overseas markets, start by doing some market research and understanding where the best opportunities are for your company overseas.Do some basic homework to understand the size of markets for your products in each of the major regions of the world.Then second of all, start to do some competitive analysis to understand who are the players and local vendors in each of these regions.Third, look at your product or service and understand where your best strengths are relative to the competitive landscape that you find in each r
Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact on a business.
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response astounded me—I ended up selling several hundred books during this 14 day campaign. Most of the sales were completed electronically but I quickly recognized many of the names of people who had ordered a book, or in some cases, multiple copies. After speaking to dozens of other people who called to place their order, I discovered that most of them had purchased a copy of my first book or another one of my products in the past. A few weeks later, many of these individual’s also signed up for a tele-seminar I promoted. This taught me a HUGE lesson!
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I on
There are many freelance job opportunities on the internet, writing jobs is one of the most popular online jobs, the reason is very simple, there is so much that can be done. You can find a lot of businesses looking for people that want to work from home.There are different work at home online jobs for freelance writers, here are some of the things that you can do, with an online writing job: You can write articles for any webmaster than needs content, you can also write books as a ghostwriter for someone else. Most of the online writing jobs, can be extremely easy for you, some people can
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response astounded me—I ended up selling several hundred books during this 14 day campaign. Most of the sales were completed electronically but I quickly recognized many of the names of people who had ordered a book, or in some cases, multiple copies. After speaking to dozens of other people who called to place their order, I discovered that most of them had purchased a copy of my first book or another one of my products in the past. A few weeks later, many of these individual’s also signed up for a tele-seminar I promoted. This taught me a HUGE lesson!
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I on
Whether you are just starting your business or focusing on growing it, I’m sure you are like most small business owners you are looking for ways to get more clients and customers. There is a lot of information out there on selling, persuasion tactics, and gimmicks to get people to buy. I am suggesting a radical shift in perspective when thinking about the question: How do you get more clients and customers?Don’t sell be of service. People hate to be sold stuff, but they are always buying services and products. Using the techniques of Attraction Marketing you will be able to connect with your perfe
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I on
At one time or another, organizations develop an over-abundance of "negative energy" or attitudes. Sometimes they can be linked to organizational trauma, like down-sizing, budget restraints or workload increases, but sometimes they evolve over time with no apparent triggering event. The negative organization is characterized by increased complaining, a focus on reasons why things can't be done, and what seems to be a lack of hope that things will get better. It feels like the organization in stuck in treacle. And, it's contagious. Negativism can affect even the most positive employees.W
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I only focused on applying this concept to some of my speaking and training clients. Needless to say, that’s going to change—fast!
Start by creating a database. Depending on your business, this can be relatively simple to set up, and in many cases, your company may already have this type of database in place. The purpose of your database is to record what each of your customers order. Tracking this information enables you to see who your best customers are and to see exactly which are your most popular products or services. This can be invaluable information when it comes time to replenish inventory or determine which services you should or should not keep.
You can also use this database to suggest additional products that may complement your customers’ current purchases or existing situation. Amazon does a remarkable job of tracking what their customers buy and every time someone logs onto their website, the system makes recommendations to that particular customer. Not to mention, that when you buy one book, they automatically suggest several other titles. It would be interesting to know how much additional revenue this generates for them.
Use the information you have captured every time you market new products, services, and offerings. Your goal is to market directly to people that have purchased from you in the past becau
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