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Added for You - Stay In Touch With Customers For One Key Reason and 12 Appreciative Ways
The four stages of a customer's buying process are: Need; Requirements; Solution; and Deal. I'll put each of these into context by relating them to a simple buying decision - choosing a bar of chocolate. You’ll have to imagine yourself actually buying chocolate here. Hard, I know, but bear with m
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of
The role of a manager is evolving in response to the needs of companies operating on the international stage. The complexities of globalisation brought to the area of management are great and require the 21st century manager to adapt in order to offer modern solutions to modern problems. One area
With a follow-up system you want authentic business reasons to keep staying in touch with your prospect. Here are twelve ideas get you started:
- Send something you know of personal interest. Maybe during early contact, your prospect talked about an interest in tennis. You find out about a tennis match or you come across an article. Copy this and mail it to your prospect.
- Within 30 days of their purchase or working with you, ask them for a testimonial.
- Offer an idea, valuable information, that you know will help. Telephone, email or send a card with this idea.
- Are you able to ask for your customer’s birthday? Everyone likes to be remembered on their birthday!
- Invite them to an event. It could be a workshop, a telelclass, a networking event or a client appreciation.
- Pick holidays that get under served and send a card.
- Make up your own holiday. How about an anniversary card around the date you first met them?
- With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
- Ask them to complete a survey. Most people love giving their opinion!
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of
The Benefits of Hiring a FreelancerAs competition in today’s markets increases, companies of all sizes are realizing that in order to be successful and remain competitive, they need to stay lean. Staying lean in today’s economy means trimming away excess expenses without comp
- Send something you know of personal interest. Maybe during early contact, your prospect talked about an interest in tennis. You find out about a tennis match or you come across an article. Copy this and mail it to your prospect.
- Within 30 days of their purchase or working with you, ask them for a testimonial.
- Offer an idea, valuable information, that you know will help. Telephone, email or send a card with this idea.
- Are you able to ask for your customer’s birthday? Everyone likes to be remembered on their birthday!
- Invite them to an event. It could be a workshop, a telelclass, a networking event or a client appreciation.
- Pick holidays that get under served and send a card.
- Make up your own holiday. How about an anniversary card around the date you first met them?
- With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
- Ask them to complete a survey. Most people love giving their opinion!
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of
We live in an information rich age. Businesses everywhere are looking for content all of the time – content for e-zines, articles, blogs, websites and teleconferences. Teleconferences are telephone conferences where customers dial into a bridge line and listen to a half hour or hour
- Offer an idea, valuable information, that you know will help. Telephone, email or send a card with this idea.
- Are you able to ask for your customer’s birthday? Everyone likes to be remembered on their birthday!
- Invite them to an event. It could be a workshop, a telelclass, a networking event or a client appreciation.
- Pick holidays that get under served and send a card.
- Make up your own holiday. How about an anniversary card around the date you first met them?
- With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
- Ask them to complete a survey. Most people love giving their opinion!
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of
If I was a fly on the wall what would I hear your employees say? Would it something like this? “They won't allow me to make even the simplest decisions.” “The red tape here makes it very difficult for me to do my job.” “Management has to sign off on everything; they don't trust me."A big
- Make up your own holiday. How about an anniversary card around the date you first met them?
- With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
- Ask them to complete a survey. Most people love giving their opinion!
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of
At one time or another, all of us have experienced the frustration of waiting in a doctor’s office. It seems as though every time we go to see the doctor or the dentist we end up having to wait for a ridiculous amount of time, and then when we finally do get in, we are only “treated” for a few mi
- Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
- If you learn of something they are recognized for, send them a note of Congratulations.
- Be sure they get a newsletter or ezine from you.
The key in differentiation, no matter what you sell, is to build and maintain your relationship with prospects and clients. Be sure and help them remember you throughout the year so that when they are ready to buy your product or service they think of you.
Valuable information: Greeting card research shows that real paper cards as a marketing tool can generate a response rate of more than 50%, while a typical direct mail response from a flyer or the like gets around 2%.
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