Can you answer these questions with accuracy (no guessing allowed):

• How many enquiries did you have last month?
• How many of those enquiries converted to sales?
• How do those figures compare with last year?
• How often did the average customer come back t
  Project Lifecycle Processes - Phase 2 - Feasibility Study Phase
  The purpose of the Feasibility Study phase is to confirm the business requirements and benefits of the project, identify and select the preferred or most advantageous solution and to prepare an Outline Schedule for the Delivery Stage.Key Players - The key players within the Feasibility Study Phase are:the Feasibility Study
  Business is a game, or is it!

  If it is a game where is your score card? Are you winning or losing? Are you operating your business because it is a passion and wait until the end of the financial year to find out if you've won or lost? Maybe that's how you started, but things probably changed when the bills came in. In fact I guarantee you've wondered more than once 'Where is all the money going?'

  You see, business is about filling a need in the market place and being profitable while doing that. But to retain the passion and the excitement, it is very important to be highly profitable. The old idea of 'You make your money when you sell the business' is just that, old. In today's world it is about cash flow, making a profit every month. Buyers don't want a business that runs at a loss every month. Unless they have money to burn or you've got something they really want. In most cases the price of the business is dictated by the cash flow generated.

  So, if cash flow is so important, why do business owners hire sales representatives and rely on them to generate the sales to support the business. I've seen business owners completely neglect the marketing of their business, thinking that because they have hired a sales representative, everything is taken care of? Very scary, especially if the sales representative decides to jump ship.

  In any business whatsoever, marketing generates the enquiries, which generates the sales, which generates the cash flow, which generates the growth in the business.

  Marketing is incredibly important!

  Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

  It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

  Can you answer these questions with accuracy (no guessing allowed):

  • How many enquiries did you have last month?
  • How many of those enquiries converted to sales?
  • How do those figures compare with last year?
  • How often did the average customer come back to
    Franchising Companies Must Be Careful
    Due to more unnecessary disclosure by the Federal Trade Commission franchising companies must be more vigilant to keep company information out of the hands of international terrorists. With increasing rules of discrimination a franchisor is forced to give vital information to anyone who asks for it. Including a group which supports international terrorism. Of course the FTC just doesn’
    doing that. But to retain the passion and the excitement, it is very important to be highly profitable. The old idea of 'You make your money when you sell the business' is just that, old. In today's world it is about cash flow, making a profit every month. Buyers don't want a business that runs at a loss every month. Unless they have money to burn or you've got something they really want. In most cases the price of the business is dictated by the cash flow generated.

    So, if cash flow is so important, why do business owners hire sales representatives and rely on them to generate the sales to support the business. I've seen business owners completely neglect the marketing of their business, thinking that because they have hired a sales representative, everything is taken care of? Very scary, especially if the sales representative decides to jump ship.

    In any business whatsoever, marketing generates the enquiries, which generates the sales, which generates the cash flow, which generates the growth in the business.

    Marketing is incredibly important!

    Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

    It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

    Can you answer these questions with accuracy (no guessing allowed):

    • How many enquiries did you have last month?
    • How many of those enquiries converted to sales?
    • How do those figures compare with last year?
    • How often did the average customer come back t
      Three Publicity Tips for Marketing-Minded Financial Planners
      Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter calls – move quicklyA reporter calls you. Great! Now what? Just remem
      mportant, why do business owners hire sales representatives and rely on them to generate the sales to support the business. I've seen business owners completely neglect the marketing of their business, thinking that because they have hired a sales representative, everything is taken care of? Very scary, especially if the sales representative decides to jump ship.

      In any business whatsoever, marketing generates the enquiries, which generates the sales, which generates the cash flow, which generates the growth in the business.

      Marketing is incredibly important!

      Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

      It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

      Can you answer these questions with accuracy (no guessing allowed):

      • How many enquiries did you have last month?
      • How many of those enquiries converted to sales?
      • How do those figures compare with last year?
      • How often did the average customer come back t
        Public Relations for Realty Sales Corporations
        When the home real estate prices are in a downturn most realtors are not regarded in such high esteem by those whose homes they have listed. Of course it probably is not the realtors fault that they cannot find anyone to buy a house at an overpriced value, but the people paying a commission to the realtor often don't see it that way.What the homeowner sees is a realtor making a
        nerates the growth in the business.

        Marketing is incredibly important!

        Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

        It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

        Can you answer these questions with accuracy (no guessing allowed):

        • How many enquiries did you have last month?
        • How many of those enquiries converted to sales?
        • How do those figures compare with last year?
        • How often did the average customer come back t
          How Do You Choose The Right Home Based Business?
          Thousands of people every day are wanting to start a home based business. Whether it is to supplement an income or work full time from home, entrepreneurs are faced with thousands of business opportunities. New MLMs and direct sales companies start up every month, not to mention ones that have been around many years or even decades.So what is important in deciding what company
          make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

          Can you answer these questions with accuracy (no guessing allowed):

          • How many enquiries did you have last month?
          • How many of those enquiries converted to sales?
          • How do those figures compare with last year?
          • How often did the average customer come back to repurchase in one year?
          • What is your average transaction size?

          What if you knew the answers to all those questions and as the business owner made it your goal to improve all the benchmark numbers by 10%?

          Improve enquiries by 10%, improve conversions by 10%, improve your average transaction size by 10% and improve your average number of customer transactions by 10% will compound and potentially quadruple your business.

          To win the business game you need to keep the daily, weekly, monthly and yearly score and keep winning by constantly improving the score!