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Added for You - The Era of 'Finger in the Air' Publication Strategies is Almost Over
"Bureaucracy - any administration where action is impeded by unnecessary procedures" - Collins Concise English DictionaryIn your own organisation, do you ever think "Why are we doing this?" or "Why aren't things moving as planned or desired? Do you notice people becoming more difficult to deal with? Do you sense a rising level of frustration? Has your workplace lost its shine? Perhaps it's becoming or already is bureaucratic.Often unnoticed in an organisation's growth is a tendency towards bureaucracy. It's rarely intentional, yet very common.Here are some other symptoms of bureaucracy:• Ineffective meetings - too long, too frequent, too little value. • Less direct and personal communication - too many emails or "memos". • Ever growing procedures and operations "manuals" • Defensive, protective and internally competitive decisions and behaviour. Shows as fea
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you pro
Portable tradeshow display sales, up until about 3 years ago, involved a sales person representing a tradeshow display manufacturer bringing a portable display to your place of business. He would spend about 1 hour showing how the display sets up, tears down and discussing the types of graphics options you have, among other tradeshow related information. With the advent of the internet, as well as the natural maturation of the popup display product, the "sales demo" has become a thing of the past.The internet has allowed about anyone to become a distributor of somone's cheap, foreign-made portable tradeshow display. This is not all bad because the cost of displays is now about 1/3 of what they were in the days of the “sales demo.” Now you either order using a secure server over the web, or call an 800 number to talk to an expert about their best priced product.Here's the rub. If you've had experience w
I once stood with a company director in front of his own particular cupboard. He wanted to show me his current annual report. ‘We have a few copies in here,’ he said. His feeling of dread before opening the cupboard was palpable.
Sure enough, we were faced by a wall of cardboard. A few had miraculously become a few hundred or even a few thousand. You could say it was a product of poor planning. But, more accurately, it was a product of an organisation trying to get the best possible price for producing their publication while not being able to predict demand.
He, and his company, are certainly not alone.
The price of prediction
As with every other sphere of life, communication is the key to business. The more effectively you communicate, the more successful you’re likely to be. Stop communicating and you’re likely to disappear. But, there’s a cost associated with getting your information to the right people.
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you prod
I've come to the conclusion that to be successful - really successful - you've got to love what you do.Not like it okay. Not do it because you know how. Not do it because you've invested so much time and energy into it. I mean LOVE it! The kind of love that makes you want to get up in the morning and get going. Because your work has meaning, significance, and fulfillment. If these aren't words that describe what you do day-in and day-out, then perhaps this year is the time to make a change, to step up to your big, bodacious moment - or BoMo as I call it.How satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied?That's the question I kept asking myself during my ten and a half years at AOL during the 1990s. Year after year my answer was a 7, 8, or higher. The vast majority of time I felt passionate about what I was doing; I believed my contribution tru
I once stood with a company director in front of his own particular cupboard. He wanted to show me his current annual report. ‘We have a few copies in here,’ he said. His feeling of dread before opening the cupboard was palpable.
Sure enough, we were faced by a wall of cardboard. A few had miraculously become a few hundred or even a few thousand. You could say it was a product of poor planning. But, more accurately, it was a product of an organisation trying to get the best possible price for producing their publication while not being able to predict demand.
He, and his company, are certainly not alone.
The price of prediction
As with every other sphere of life, communication is the key to business. The more effectively you communicate, the more successful you’re likely to be. Stop communicating and you’re likely to disappear. But, there’s a cost associated with getting your information to the right people.
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you pro
If you have been on the internet for any length of time looking at business options you will eventually come across someone promoting GDI to you. So this article is to answer some of the basic questions about GDI. Is this Business opportunity a scam? Do they have a product or service that is worthwhile? What is the potential of this opportunity? I will seek to answer these questions as objectively as possible.*Scam!?* If you have come to this article you are probably already considering whether GDI is a serious business opportunity or a scam! To determine if GDI is a scam the first question one must ask is are they marketing a worthwhile product or service or are they just another MLM or pyramid designed to take your money without giving you anything other than promises of great rewards and riches? The answer yes they have a genuine product/ service. In this case web hosting.*The Service Ou
Sure enough, we were faced by a wall of cardboard. A few had miraculously become a few hundred or even a few thousand. You could say it was a product of poor planning. But, more accurately, it was a product of an organisation trying to get the best possible price for producing their publication while not being able to predict demand.
He, and his company, are certainly not alone.
The price of prediction
As with every other sphere of life, communication is the key to business. The more effectively you communicate, the more successful you’re likely to be. Stop communicating and you’re likely to disappear. But, there’s a cost associated with getting your information to the right people.
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you pro
Logistics solutions include planning, implementing and controlling the functions of inventory, warehousing, transportation and distribution. It consists of all software systems and activities that enable a company to transfer raw materials and finished goods from point A to point B.A fourth-party logistics provider designs the logistical blueprint of an organization and provides customized computer software. Logistics solutions aim at atomizing the various components of the production, transportation and distribution. It enables an organization to improve efficiency and cut costs.Inventory management involves the use of scientific methods and systems such as Last in, First out (LIFO), First in, First out (FIFO), Just in Time (JIT) and Re-order quantity (ROQ). These methods save time, money and reduce spoilage. An efficient transportation system enables the transfer of raw materials to production sites
He, and his company, are certainly not alone.
The price of prediction
As with every other sphere of life, communication is the key to business. The more effectively you communicate, the more successful you’re likely to be. Stop communicating and you’re likely to disappear. But, there’s a cost associated with getting your information to the right people.
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you pro
Brainstorming is a very powerful method for generating lots of ideas very quickly about almost any problem or issue that needs an innovative or creative solution. However, brainstorming is also a very fragile process. It is intended to be a very free flowing non-judgmental exchange and list generator that sparks everyone's creative fires but at times that is very difficult to achieve in an organized public meeting.There are lots of distractions in most meeting situations. What another person says more often than not funnels down everyone else's thinking rather than opening it up. There are almost always dominant and passive personalities in any given meeting situation. People who are normally afraid to speak in a meeting will often shut down completely during a brainstorming session. Only one person at a time can effectively speak in a group meeting and unfortunately that blocks other people from talkin
When it comes to printed material that has always been an upfront cost. You have had to tie up a significant amount of capital in the publications you produced. Moreover, unless you had an incredibly well-defined target audience, you’d have to make an ‘educated guess’ about how many people would actually want the piece.
When you have experience of the area – via the demand for similar publications in the past, for instance – you could get close to the correct amount to produce. However, I’m afraid 100% accuracy is incredible luck rather than planning. Even member-based organisations, such as trade associations where the size of the target readership is clearly understood, can’t be sure that every member will require a copy or estimate the number of non-members that will request it.
If that’s the best case scenario, what about marketing communications or supporting technical material created for a new product launch? Even with the very best market research, demand is not guaranteed. You are going to have to rely on a degree of prediction – accept a degree of risk. Put your money where your mouth is and accept the fact that there will be some level of wastage.
Turning the tables
Here’s an idea: only print a publication as it’s required. Print as few as one copy at a time. Like man
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