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Added for You - The Three Cup System for Selling
Integrity Pricing: Manufacturing Trust
WHERE DOES YOUR COMPANY STAND when it comes to building pricing trust and demonstrating credibility with your customers?Have you: a) Earned it? b) Lost it? or, c) Never had it at all?If your answer was b) or c), it's time to ask where your management team made the wrong turn. Was it a poorly defined pricing strategy? A betrayal of product, service and pricing support? Conflicting
s having a conversatioWHERE DOES YOUR COMPANY STAND when it comes to building pricing trust and demonstrating credibility with your customers?Have you: a) Earned it? b) Lost it? or, c) Never had it at all?If your answer was b) or c), it's time to ask where your management team made the wrong turn. Was it a poorly defined pricing strategy? A betrayal of product, service and pricing support? Conflicting
The Electrician's Guide to Effective Yellow Page Advertising
I can guess that if your are any kind of electrician at all, you can do all the basic trouble-shooting, rewiring, and replacement that any homeowner or business person would require. After all, you are a licensed professional, right? But knowing how to replace a circuit breaker is not what’s going to pay the bills. So what is going to ultimately make you successful? Your accountant, insurance a
Sometimes, the genius of selling anything is breaking it down to the simplest concept. I was having a conversationI can guess that if your are any kind of electrician at all, you can do all the basic trouble-shooting, rewiring, and replacement that any homeowner or business person would require. After all, you are a licensed professional, right? But knowing how to replace a circuit breaker is not what’s going to pay the bills. So what is going to ultimately make you successful? Your accountant, insurance a
Use the Want Ads to Find Hidden Jobs
If you thought the Want Ads were a waste of time maybe it's time to take a second look.Today, I'll show you an easy way to use the CareerBuilder print or other want ads to find possible hidden jobs. You'll use those same want ads to tap into dozens of possible HIDDEN JOBS. You'll find yourself in the enviable position of being the only applicant for the job you really want with no other
of selling anything is breaking it down to the simplest concept. I was having a conversatioIf you thought the Want Ads were a waste of time maybe it's time to take a second look.Today, I'll show you an easy way to use the CareerBuilder print or other want ads to find possible hidden jobs. You'll use those same want ads to tap into dozens of possible HIDDEN JOBS. You'll find yourself in the enviable position of being the only applicant for the job you really want with no other
Do You Have a USP?
What’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s products.Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely
breaking it down to the simplest concept. I was having a conversatioWhat’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s products.Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely
Small Business Marketing Solution - Don't Lose a Maven
Because mavens are such great referral sources, your small business needs to build in mechanisms to help the maven pass on the good word about your services. A critical element in coaxing mavens to keep you on their short-list of companies worthwhile to do business with is to keep in contact with them. An email newsletter is a great vehicle for this. But don’t dilute your Brand in the
simplest concept. I was having a conversatioBecause mavens are such great referral sources, your small business needs to build in mechanisms to help the maven pass on the good word about your services. A critical element in coaxing mavens to keep you on their short-list of companies worthwhile to do business with is to keep in contact with them. An email newsletter is a great vehicle for this. But don’t dilute your Brand in the
Prioritizing for a Highly Effective and Successful, Busy Life
You are ready to start working on creating or building your business. In my last article, on time management, one of the very first tips on how best to manage your time was to prioritize. For many people, by just asking them what they most want to accomplish will help them prioritize, but for others, they may still be stumped. HOW do we prioritize? How can we really determine what is most impor
s having a conversation with a prospect when they asked me how much my automated selling system cost. If you are i
You are ready to start working on creating or building your business. In my last article, on time management, one of the very first tips on how best to manage your time was to prioritize. For many people, by just asking them what they most want to accomplish will help them prioritize, but for others, they may still be stumped. HOW do we prioritize? How can we really determine what is most impor
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