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Top 6 Things Not to Do With Angry Customers
1. Don't make threats. Have you ever said this, "If you don't calm down, I'm not going to help you." Or, "If you continue to yell at me, I'm going to have no choice but to terminate this phone call." If you've ever made these, or similar, statements, I'd bet that your sole intent was to regain control of the conversation. But the problem is, your customer perceives this type of language as threatening and it does not make them back down and it does not create calm. Try a phrase like this instead: "I really want to help you, but your tone/language is makin

he brand and take the risk 10 years ago on this unknown quantity, nurtured it built up the following, you could argue they have been well and truly shafted, but most independents will be pragmatic and agree they made hay while the going was good, that’s life, times change and are not overly bothered as they have now picked

Your Job Just Got Easier With Outsourcing
If you are like most Internet marketers you often find yourself wearing a variety of hats. Those involved in the industry of Internet marketing are a hard working breed by nature and are typically not afraid to roll up their sleeves and become involved in all aspects of their marketing campaign. From brainstorming to develop a niche to designing aesthetically appealing and well optimized websites and from writing scintillating website content and intriguing press releases to remaining active on industry message boards, Internet marketers do it all. However, probl

Agents are there for one purpose, to show you their range, get you to agree to buy it and walk away with a signed order. Not all agents will want to sell to you, your store may not be cool enough, your brand mix may not be good enough, your shop fit is not good enough, their brand may be on the up and they can then pick and choose who they sell to. You may have no history with this agent and they sell to your competitor because they go way back, you are to slow to spot this winner and are a season to late unlike the guy next door, ‘we are trying to keep the distribution tight’, which is fair enough except when you find it in another competitor months later.

The agent can take many forms, take the Stussy guy, 1 shop per town with no exception, and you need to be the right shop and they don’t care if you are a great customer and want open up in the next town where a Stussy account exists its no go, 1 shop per town.

Addict have their way of working, it's 2 per town, 1 is a higher end retailer like Hip, Manifesto, Bond International and the other is a skate or sports account, think of Maverick, Focus or the now dephunct High Jinks.

Bench will sell to any multiple, does it matter if they are all next door to each other, no, what about the independents that built up the brand and take the risk 10 years ago on this unknown quantity, nurtured it built up the following, you could argue they have been well and truly shafted, but most independents will be pragmatic and agree they made hay while the going was good, that’s life, times change and are not overly bothered as they have now picked u

Merchandising To The Trysumer
It’s hard to remain immune to the sheer abundance of choice that we have. The era of affordable luxury ushered in by Target is now in full swing. H&M slashed the price of runway style, IKEA allows everyone to have a full house of furnishings, and what we can’t find around the corner is available 24x7 on ebay.All this cheap chic is creating a wave of consumerism that is based less on passion than experimentation. If individuals are on the fence about that ensemble and its price is right, they’ll buy it, more than willing to abandon it if it doesn’t work. Th

d choose who they sell to. You may have no history with this agent and they sell to your competitor because they go way back, you are to slow to spot this winner and are a season to late unlike the guy next door, ‘we are trying to keep the distribution tight’, which is fair enough except when you find it in another competitor months later.

I Gotta Be Me - So Do All Leaders
I had a message on my desk the plant manager wanted to see me. As a newly promoted fresh-faced department head I hadn’t been jaded to the fact I was wanted in the plant manager’s office. To my eagerness this was an opportunity for face time. To shine. To please my boss.He asks me to close the door and have a seat. The tone was stern and unemotional. His first question to me was, “Russell do you want to be a success in this business?” Of course! There was never a doubt. How could he question this? I answered immediately, “I’ll do what ever it takes to be th

or months later.

How to Respond to Customer Complaints
If you are in business, you will eventually offend a customer, or at least fail to meet the customer's expectations. Now that the damage is done, what is the most effective way to deal with the complaint and keep the customer?Step 1. Identify with the customer. Never take a customer complaint lightly. Rather, do your homework and make sure that the customer understands that you genuinely care and that you want to do the right thing. Doing the right thing, however, doesn't always mean giving customers what they want; it means making sure you do your best to

t's 2 per town, 1 is a higher end retailer like Hip, Manifesto, Bond International and the other is a skate or sports account, think of Maverick, Focus or the now dephunct High Jinks.

What Is Multimedia?
It is a term that has come out of the realm of the techies and has become commonplace. Almost everyone has heard it today but few know the possibilities it offers as a career option. Multimedia is more than MMS i.e. multimedia messaging system, a service provided by our mobile service providers. Let us first define, what is multimedia.‘Multimedia’ as the name suggests is many medias together where ‘multi’ means many and ‘media’ means a information transfer medium or a communication medium. What could these ‘many media’ be? There are numerous and diverse

I can see it from both sides; I own a few retail stores and also own a fashion agency, so I can be poacher & gamekeeper. When the guy from Dickies phones me to say he has had an enquiry from a potential stockist in my city, I spout of about how Glasgow has a small shopping area and 2 accounts will not work, that I am a great customer and been doing good business for years and should be protected, and if that doesn’t work there is always the threat of dropping the brand or cancelling future orders (I won’t of course but it’s a bit like the Mexican stand off, first to blink loses).

I change hats and then phone an account out of courtesy in Dundee to tell him that we have opened another account in his city, I listen to all the things I said above, agree with him sincerely then tell him about growing the brand, Dundee being a big city and well able to support another retailer, anyway this other retailer is miles away and on a different level of the triangle and should not affect his sales and it will give the brand more exposure and ultimately increase sales for all concerned. If all that fails the fair thing to do is agree if the other retailer affects sell through then they have the option of cancelling next seasons order, knowing fine well that it wont and

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If you want that dream job, you may need more than an expertly written resume or flawless interview. In fact, you may be asked to pass a test.

If what you do now is more of a job and less of a career, you are cheating yourself and the community. Answering these questions will give you a compass heading in creating a career in which you can shine.

You’re in the relationship business and that changes your marketing strategy on how to attract Realtors® as clients.

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