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Added for You - Is this the End of the Sales Letter?
So you’ve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?That’s where publicity comes in. And you can do it. It just takes t
When yo
If you are an executive, you may sometimes feel like a open jelly sandwich at a picnic. Every crazy critter in the world wants to bite into your budget. Here's how to protect your time and preserve your sanity.Ask quest
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When yo
There is a valuable lesson managers can learn about recruiting from professional sports. In professional sports, each change in a team's line-up makes headlines. Fans speculate how their team will fare with the loss of one pla
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When yo
More and more I hear and read about a looming crisis of leadership at the middle management level and the inevitable resulting increase in, poor performance, accidents and production mistakes and hence declining profits.
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When yo
Are you a valuable, trustworthy office assistant or administrator? Are you successful at your job because you complete tasks in a way that makes your boss look good and feel better? Would you rather work for yourself and be in
When yo
We have all been involved with horrible service and seen things we nearly could not believe while out purchasing products or services. I can tell you this that so many of the most unbelievable things I have seen resulted in Ca
When you look at it even with a very good sales letter the response rate can be only 2-3%, but by building and maintaining a good mailing list the response rate can be 10% and more. The problem with a sales letter is that the prospect only usually comes to it once has a quick look decides “Yes” or “No” to themselves and off the go. So with a 2-3% response rate you lose out on the other 98% of your customers. Some of the “experts” c
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