r’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

I was in the car leasing business straight out of college and I did well, but I had a rough time with a memorable customer.

He asked me to get him a white Chevy wagon. Nothing fancy, just some air conditioning, and if it had power windows, that was fine.

What he didn’t know was at my firm we simply didn’t put out stripped down vehicles, for at least a few reasons.

First, as used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.

Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.

These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

<e air conditioning, and if it had power windows, that was fine.

What he didn’t know was at my firm we simply didn’t put out stripped down vehicles, for at least a few reasons.

First, as used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.

Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.

These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.

Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.

These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

ly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.

These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

r’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.

My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.

He nearly shrieked: “That’s not white; it’s P--- yellow!”

It was officially called “something” white, but he had a point, it had a little beige in it.

To him, that made the car seem too rich, too fancy.

“If I drive up to farmers in that they’ll think I’m making too much money on them,” he declared.

I think I mumbled “Try it and you’ll like it,” and finally, he succumbed.

Anyway, in his mind, a car means something very important, and that meaning is way different than in my mind. He wanted his car to make a modest impression, and perhaps no impression at all.

Our cars “talk” to our customers and to our colleagues. General