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Added for You - Sliding Sales
Perhaps you have a book out, or a wonderful service that helps people make their lives better. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down.To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit- driven headline, which in turns leads them to the benefits of their books--the sales letter.My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (withou
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify yo
The Entrepreneurial Dilemma Most entrepreneurs hate the thought of having to work at a regular job ever again, especially if they've already been in business for awhile. But what do you do when you've run out of start-up money and you're still not profitable yet? Or what happens when some major change is forced upon your business and you can't keep up with the bills anymore? There may come a point when you have to objectively consider whether continuing to work solely on your business is viable or not.After clearing away any feelings on this subject that prevent you from being objective, the next most difficult part is getting past the "entrepreneurial dilemma." I'm sure you're already familiar with the thoughts that go something like this, "If I get a job, it's going to take time away from my business and will just set me further back instead of forward." There can be truth in that statement, but it doesn't have to be an either/or situation. The work-around to this problem is in getting the right job.Here's a model of job-opportunity screening that I've successfully used with clients that have decided to look for employment. It's based on the educational- type evaluation system of grades A-F.The "A" Job Description This level of employment
When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
* Denial--To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify you
One of the greatest threats facing both employees and the companies they work for, is workplace violence. It has become the leading cause of death for women and the second leading for men, following closely behind motor vehicle accidents. In fact, the best estimates now being reported show that 1-in-4 employees will be the victim of workplace violence this year alone.While the media is quick to highlight the most deadly attacks that occur, the fact is that most employees will be lucky enough to only suffer from simple assaults. However, this is not to downplay the almost 400,000 aggravated assaults, 51,000 rapes and sexual assaults, 84,000 robberies, and nearly 1,000 homicides reported each year. I simply want to acknowledge that the average employee will not have to worry about death so much as being intimidated, struck, or threatened to comply with the assailant either through force or the threat of violence.Spotting Early Earning SignsAs with all self-defense situations, correct action requires proper understanding so that we can know where to direct our awareness. Knowing what to look for will allow us to notice when something may be brewing and thereby allow us to take preemptive measures to prevent the danger from ever manifesting at all.
When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
* Denial--To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify yo
In today’s competitive business reality, companies must lower their operating costs and increase productivity just to survive. Yet, many companies are reluctant to upgrade their computer system, remembering their past experiences and not wanting to incur new expenses. The tools and technologies exist but a fear of change prevents some Manufacturers, Distributors and Retailers from making the cultural change that’s needed to use a new technology to improve how their business operates. What they fail to realize is that having aging software will result in higher operating costs company-wide and excess inventory in the warehouse – meaning a decrease in bottom line profits.For example, at my first meeting with the company president of a medium sized distributor, he informed me that he does not trust software houses due to his previous bad experiences, and informed me that the only reason he sees me is because I came highly recommended by his business consultant. Discussing the business issues resulting from his outdated software, he summarized it to include three major issues:1. Wrong credit issued: Rather then invoicing $1,000,000 to a major chain store, the computer issued a credit instead. The accounting department did not catch the mistake in time and it t
* Denial--To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify yo
Just recently I joined forces with a marketing consultant in Massachusetts to help me open up a new market. I believe in learning from those who know more than I do!Now marketing consultants don’t come cheap. But instead of paying him a hefty fee up front for his advice and not knowing exactly what I’ll get and whether it’ll be worth the money or not, this is set up as a joint venture. That means I profit from his expertise and grow my business in an area that I’m unfamiliar with, and in return we share the rewards.That’s what joint venturing is about: partnering up with people with different strengths and assets to produce great results.In this model I’m partnering with someone who is helping me grow my business and will share in the profits. But he’s also sharing the risks.I really like this model. He is motivated to do a good job because he only gets paid if I get results. Because of that I know he’ll hold my feet to the fire and I’ll achieve more than I ever thought possible. The temptation to goof off or to give up when obstacles come along will be much less and it’s a win-win situation for both of us.There are many ways to set up these kinds of partnerships.You can find someone who has something you don’t have e.g. time, money, e
* Denial--To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify yo
For better prospects of your online business, you must proceed with your strategic plan effectively. The strategic plan comprises of the following four different Internet Marketing Strategies:High quality product: There will be flair in you, for promoting your product, but you need to have a great product. With the modern technology advancement it is absolutely possible for you to develop a great product.Product marketing: Your website should be designed to market your product by highlighting genuine information about your product and its great values.Marketing aspect: A well-organized marketing strategy helps your business achieve great success. Sale: Your website should provide more online payment options, which will be useful to fetch more number of customers around the world.When you have created a best product then you should market your product, in the best possible way. You have to maintain your website by making necessary changes periodically. If possible try to make your website’s illustrations to be eye-catching. Try to attract every visitor of your website by tempting him to purchase your product.An online company by the name ucertify.com that provides online training in various certification exams; offers that if it’s product fa
* Reframe--You change your understanding or interpretation of the meaning. This leads you to either modify your own thinking or devalue the importance of the whole matter, considering it unimportant altogether.
* Search--You are determined to find a flaw in the other side's position, to discredit the source, and to seek social or evidentiary support for your own viewpoint. You might attempt to convince the source (if available) of his error.
* Separation--You separate the attitudes that are in conflict. This compartmentalizes your cognitions, making it easier for you to ignore or even forget the discrepancy. In your mind, what happens in one area of your life (or someone else's) should not affect the other areas of your life. (Blame)
* R
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