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Added for You - Are You Afraid of Email?
Why the Gold is In the Data Base, and How to Dig it
Swans, Kookaburras and DucksMost marketing experts agree that databases can be divided into 3 distinct groups:• The people who have an intimate knowledge of what you provide and who adore you so much that they send referrals to you hand over foot without your even having to ask.• The people who understand what you provide, and do like you, but they don’t often think to refer unless you ask them. They need gentle prodding.• The people who are not yet “on board”, who may n
y one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more peSwans, Kookaburras and DucksMost marketing experts agree that databases can be divided into 3 distinct groups:• The people who have an intimate knowledge of what you provide and who adore you so much that they send referrals to you hand over foot without your even having to ask.• The people who understand what you provide, and do like you, but they don’t often think to refer unless you ask them. They need gentle prodding.• The people who are not yet “on board”, who may n
Branding 101: Why It's Critical to Business Success and How to Do It Right
What’s Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what’s yours? Quality? Service? Price? Whatever it is it’s something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office space. You can’t brand yourself as a cutting-edge ad agency if your office looks like a law firm. It also shouldn’t try to be all things to all people. "The best,
Since the days of telephone party-lines, it has been a fact of life that some communicators have tended to cause others of us frustration. Teenagers tying up the family’s only telephone line for hours on end; then the computer tying up the line for hours on end. Our mail boxes have been so over-stuffed with junk that it is truly a joy to find an honest to goodness letter or card amongst the ads, flyers, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more perWhat’s Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what’s yours? Quality? Service? Price? Whatever it is it’s something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office space. You can’t brand yourself as a cutting-edge ad agency if your office looks like a law firm. It also shouldn’t try to be all things to all people. "The best,
Keeping Up With The Joneses
Your shingle, proclaiming “Jane or Joe Smith Virtual Assistant Services”, bounces around and blows in the cyber-wind. Proudly, and rightly so, you sport your membership in several like organizations and online networking forums. But where do you go from here? How do you build upon your current knowledge, skills and abilities as you work to increase your local/global awareness and visibility? And at what cost? Particularly since many of your hard-earned pennies have already been set aside for start-up,
ration. Teenagers tying up the family’s only telephone line for hours on end; then the computer tying up the line for hours on end. Our mail boxes have been so over-stuffed with junk that it is truly a joy to find an honest to goodness letter or card amongst the ads, flyers, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more peYour shingle, proclaiming “Jane or Joe Smith Virtual Assistant Services”, bounces around and blows in the cyber-wind. Proudly, and rightly so, you sport your membership in several like organizations and online networking forums. But where do you go from here? How do you build upon your current knowledge, skills and abilities as you work to increase your local/global awareness and visibility? And at what cost? Particularly since many of your hard-earned pennies have already been set aside for start-up,
Jason Has Poor Work Ethic and Does Not Deserve A Job
Recently a gentlemen emailed me to tell me that among other things outsourcing was destroying America and that Bill Gates was the devil. It is interesting that someone of this inability to understand reality is not really worthy of arguing with, yet his persistence in such bogus notions is fascinating indeed.In the last few years before my retirement even before unemployment peaked at an all-time historic national low; I could not find workers willing to work hard or diligently for any amount of pay
Our mail boxes have been so over-stuffed with junk that it is truly a joy to find an honest to goodness letter or card amongst the ads, flyers, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more peRecently a gentlemen emailed me to tell me that among other things outsourcing was destroying America and that Bill Gates was the devil. It is interesting that someone of this inability to understand reality is not really worthy of arguing with, yet his persistence in such bogus notions is fascinating indeed.In the last few years before my retirement even before unemployment peaked at an all-time historic national low; I could not find workers willing to work hard or diligently for any amount of pay
Trade Show Exhibit Displays
A tradeshow is a public showing of new products and services of different vendors in a specific industry. Tradeshow exhibits are what you present at your booth to be viewed by potential buyers. Here are some tips on how to create a successful tradeshow exhibit display.First, your exhibit display must correspond with the type of tradeshow that you will be participating in. You can contact the event’s organizers and get the specific details, such as the type of visitors and the layout of your display
ads, flyers, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more peA tradeshow is a public showing of new products and services of different vendors in a specific industry. Tradeshow exhibits are what you present at your booth to be viewed by potential buyers. Here are some tips on how to create a successful tradeshow exhibit display.First, your exhibit display must correspond with the type of tradeshow that you will be participating in. You can contact the event’s organizers and get the specific details, such as the type of visitors and the layout of your display
The Inventor's Dilemma
So you’ve done your homework (or are planning on being diligent about it at least). And you’ve decided to definitely forge ahead and gain a patent on your invention. So now what? Well, first of all, be warned that patenting your invention will cost you several thousand dollars. The fee varies widely; you will ultimately need to receive an estimate from the professional you choose.So wait a second, who should you choose? How do you choose them? Can’t you just do all this yourself?OK, let
y one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more personal communications choices than ever. Individual mobile phones for voice, text, and video; we have not only cut the phone cord, but in many cases the computer cord as well. More laptops are sold than desktops as of last year, and for businesses the increasingly popular Personal Digital Assistant/Mobile Phone combination devices are becoming a norm.So you’ve done your homework (or are planning on being diligent about it at least). And you’ve decided to definitely forge ahead and gain a patent on your invention. So now what? Well, first of all, be warned that patenting your invention will cost you several thousand dollars. The fee varies widely; you will ultimately need to receive an estimate from the professional you choose.So wait a second, who should you choose? How do you choose them? Can’t you just do all this yourself?OK, let
Unfortunately with all these conveniences and choices have come new opportunities for abuse, arguably the most widely annoying form of which today, is email abuse. E
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