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Added for You - Getting Your Foot in the Door - Literally! Two Loan Officer Marketing Tactics
Many of the world’s corporations today suffer from low employee morale and productivity, which lead to poor-quality products and services, and higher costs. This is because managers today in most corporations lack the listening, feedback, and delegation skills needed to enhance employee commitment and improve product
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walk
Use these 4 quick tips to instantly make your business more profitable:1. Cancel any services that aren’t working for you and invest in something better:Have you been paying monthly or yearly fees on services that just aren’t working that well for your business? Perhaps you’ve been holding on to a parti
As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.
We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we do is diminished to some respect).
I love watching salespeople take bold actions when it comes to marketing and prospecting for new business.
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walke
There are hundreds of case manufacturers providing numerous styles of shipping cases in various sizes and dimensions. Most of these case companies offer foam inserts. Some are layered foam that is cubed and some are solid layered foam. Most would like you to believe that their cube foam is an easy way to create you
We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we do is diminished to some respect).
I love watching salespeople take bold actions when it comes to marketing and prospecting for new business.
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walk
How can Integrated Marketing Communications help me, the small business owner?Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort.For instance, a
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walk
Over the years I have reviewed a large number of business operations. Following are a few of the major mistakes businesses make in their business operationsRedundanciesMost businesses, large and small, have too many things they do over and over which sap time away from being more produ
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walk
Machine shops are manufacturing units that produce specific machinery. They can be either small scale or big companies. A person or a company already involved in this field is sometimes interested in taking over another machine shop that is for sale. The shop on sale could be so because of its non-performance, lack o
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mai
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