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    fore you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purcha

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    Is the glass half full or half empty? It depends, of course, on how you choose to look at it. Most people take a “half-empty,” or negative, view of making cold calls. They see cold-calling as the process of getting rejected over and over again, and once in a while getting an appointment that leads to a sale

    But, there’s another way to cold-call. You can get better results from cold call selling, by first, narrowing your target market, and then trying to find out as much as you can about your prospects before you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purchas

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    negative, view of making cold calls. They see cold-calling as the process of getting rejected over and over again, and once in a while getting an appointment that leads to a sale

    But, there’s another way to cold-call. You can get better results from cold call selling, by first, narrowing your target market, and then trying to find out as much as you can about your prospects before you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purcha

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    while getting an appointment that leads to a sale

    But, there’s another way to cold-call. You can get better results from cold call selling, by first, narrowing your target market, and then trying to find out as much as you can about your prospects before you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purcha

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    old call selling, by first, narrowing your target market, and then trying to find out as much as you can about your prospects before you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purcha

    Excuse Me - Did My Business Disrupt You? Too Bad!
    Filed under: brainstorming corner — @ 12:22 pmA disruptive technology is a new technological innovation, product, or service that eventually overturns the existing dominant technology in the market, despite the fact that the disruptive technology is both radically different from the leading technology and that it often initially performs worse than the leading technology according to existing measures of performance. A disruptive technology comes to dominate an existing market by either filling a role in a new market that the older technology could not fill or by successive
    fore you make a direct sales pitch.

    Most companies and salespeople define their target market as “all companies that purchase our product or service.” Some might narrow it down to the local region. But this type of all-encompassing targeting is self-defeating, because not all companies that purchase your product or service are equally valuable as customers. Instead of trying to call on all companies, you should focus on the companies who are most likely to maximize the return on your calls.

    Once you’ve narrowed down your target market don’t go in absolutely cold. Warm the sales wires in advance by learning as much as you can a

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