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Added for You - The Top 10 Myths About the Sales Profession
The Importance of Project Closeout and Review in Project Management. r everyone to get real (including unethical sales people), but that’s another book.DescriptionThe well known English phrase “last but not least” could not better describe how important the project closeout phase is. Being the very last part of the project life-cycle it is often ignored even by large organizations, especially when they operate in multi-project environments. They tend to jump from one project to another and rush into finishing each project because time is pressing and resources are costly. Then projects keep failing and organizations take no corrective actions, simply because they do not have the time to think about what went wrong and what should be fixed next time. Lessons learned can be discussed at project reviews as part of the closeout phase. Closure also deals with the final details of the project and provides a normal ending for all procedures, including the delivery of the final product. This paper identifies the reasons that closeout is neglected, analyzes the best practices that could enhance its position within the business environment and suggest additional steps for a complete project closeout through continuous improvement.Project managers often know when to finish a projects but they forget how to do it. They are so eager to complete a project that they hardly miss the completion indicators. "Ideally, the project ends when the project goal has been achieved and is ready to hand over to customer" (Wellace et. al, 2004, p156). In times of big booms and bubbles, senior management could order the immediate termination of costly projects. A characteristic example of that is Bangkok’s over investment in construction of sky-scrapers, where most of them left abandoned without finishing the last floors due to enormous costs (Tvede, 2001, p267). Projects heavily attached to time can be terminated before normal finishing point if they miss a critical deadline, such as an invitation to tender. Kerzner (2001, p594) adds some behavioural reasons for early termination such as "poor morale, human relations or labour productivity". I guess I understand it... Myth 4: Marketing and Selling are the Same Thi How To Create Wild Success - The Easy Way Not everyone can become a good salesperson. In fact, research conducted by Caliper Corporation says that 55% of the individuals in the sales profession should be doing something else! Since I first joined the “professional ranks” over 17 years ago, the business world has exponentially increased in complexity and it will continue to do so throughout my (and your) professional life – as a result, the world’s most sought after profession is probably the world’s most dynamic profession – it’s constantly evolving. But, I am surprised that there are so many myths about the sales profession.The road to success is paved with all sorts of surprises; pot holes, rough patches, dips, road blocks, twists and turns.There are times when an alternate route will get you to your final destination rough patch free. Other times, there is no route to take but the one facing you.Follow these four steps no matter the road conditions to get you moving towards your final destination, with ease:Take it one step at a timeIt's been determined that walking one mile takes about 2,000 steps. No matter how you slice it, it will take you 2,000 steps - there's no way around it. Each step you take is therefore a small success because it gets you one step closer to the one-mile goal. Your goals in business (or your personal life) follow the same pattern. It will take a certain number of steps to get you to your final destination. Breaking down your goal into doable steps gives you something within reach to shoot for. Do you have a new monetary goal for yourself this year? Great! Break that goal down into doable monthly steps you can achieve and feel good about. Success comes in all sizes and small successes breed large ones.Don't take yourself too seriouslyHugely successful people differ from those less successful in how they respond to setback. Adapting a wildly successful attitude means laughing at yourself, dusting yourself off and getting right back out there. Having a setback does not mean you have a bad life or that you are inept...unless you choose to believe that. A setback can still get you to your final destination but only if you're willing to push through barriers.Having fun is allowedIf you don't enjoy what you're doing, why are you doing it? Let's be honest, the more you enjoy something the more apt you are to keep doing it, do it well and get paid handsomely for it. As you travel the wildly successful super highway, take a moment to assess if you're having any fun. If you're not, consider shifting gears and e se who have engaged in unethical behavior in sales are out there, don’t get me wrong. But bad apples exist in any other profession. By reading great books, attending sales training and knowing right from wrong, you will set yourself apart in your business dealings. As an example, you will come to realize that your decision to work with the client affects the profit and loss issues of your company and their company. You will also realize that your business relationships also affect how much business you are able to conduct in the future and the quality of the relationships you build with your customers. The best decisions are made when one examines the short term and long term effects of the decision and keeps their clients success at the forefront. Here’s another fact: Most buyers (prospects and customers) actually feel that it is “OK” to tell a lie to a sales person during the buying process. It’s ironic that salespeople are seen as unethical, while the pendulum is swinging the other way with unethical buying practices needing to be regulated by the federal government in some cases! Prospects even learn sales tactics (such as closing techniques) and how to “counter” them. I personally think it’s time for everyone to get real (including unethical sales people), but that’s another book. I guess I understand it... Myth 4: Marketing and Selling are the Same Thi Companies Within Companies - The Worst Of Both Worlds ’s most dynamic profession – it’s constantly evolving. But, I am surprised that there are so many myths about the sales profession.There is a different kind of company experience lurking in corporate America that awaits the unsuspecting candidate who is hoping to find a stable and beneficial work environment. With the advent of today’s large corporation environment, there are many smaller companies caught up in the practice of being purchased and absorbed by big companies that are looking to stifle competition or increase their own market share by acquiring successful small business operations.Often, when these small to middle sized companies are absorbed by the corporate giants, the attraction for selling out is to tap into the financial resources, brand recognition, and marketing success of the larger company, and to bring the operations of the smaller organization to the next level. Employees of these smaller companies are assured that they will be able to continue with doing business as usual, and operations will be smoothly transitioned into adapting to the new world of benefits from a far reaching business venture. This image is reinforced by the impression that the small business was selected because of their lean operating style and quick response to customer expectations.As the dust settles from the back slapping and big promises offered on both sides of the deal, the reality of acquisition presents a starkly different picture. Just as it is not practical to try to fit a round peg in a square hole, the consequences of merging two very different styles of organization begin to surface. As the large corporation assesses its new assets, the company may start out by allowing the smaller company to continue operating at arm’s length from the more cumbersome practices of the conglomerate. Over time, the larger company by nature will begin to impose its own views on how the smaller operations should be carried out, and will introduce procedures and policies for business practices that meet the large scale tenets for accountability. These requirements create more bureaucracy, push decisions se who have engaged in unethical behavior in sales are out there, don’t get me wrong. But bad apples exist in any other profession. By reading great books, attending sales training and knowing right from wrong, you will set yourself apart in your business dealings. As an example, you will come to realize that your decision to work with the client affects the profit and loss issues of your company and their company. You will also realize that your business relationships also affect how much business you are able to conduct in the future and the quality of the relationships you build with your customers. The best decisions are made when one examines the short term and long term effects of the decision and keeps their clients success at the forefront. Here’s another fact: Most buyers (prospects and customers) actually feel that it is “OK” to tell a lie to a sales person during the buying process. It’s ironic that salespeople are seen as unethical, while the pendulum is swinging the other way with unethical buying practices needing to be regulated by the federal government in some cases! Prospects even learn sales tactics (such as closing techniques) and how to “counter” them. I personally think it’s time for everyone to get real (including unethical sales people), but that’s another book. I guess I understand it... Myth 4: Marketing and Selling are the Same Thi 6 Vital Tips For Creating A Superior Resume cision to work with the client affects the profit and loss issues of your company and their company. You will also realize that your business relationships also affect how much business you are able to conduct in the future and the quality of the relationships you build with your customers.1: Keep It ShortConsidering that initially HR personnel only spend approximately 10-20 seconds on a resume, the shorter your resume, the most desirable it is. Aim for one page.Of course, it is sometimes impossible to create such a short resume. You might have to include a second page because you have way too much information regarding your work experience, accomplishments, etc. In this case, make sure that you list the most relevant information within the upper half of the first page because that is the section that gets looked at first. This way, these important insights will surely be noticed.2: Spelling, Spelling, SpellingIt is not enough to run the word processor’s spell checker on your document. Proofread your resume at least 3 times, once backward (sometimes that is how you notice mistakes.)Remember, a sloppy presentation is almost a guarantee that your resume will end up in the circular file even if you have all the qualifications in the world.3: Start Your Resume With A “Power Statement”Many resume writers suggest starting a resume with an objective. I object to that (no pun intended). Objectives are useless because they are self-centered.Here is a typical objective: “Challenging position in social services.”My suggestion is that you start your resume with a power statement such as: “Experienced Social Worker with 10 years of proven client counseling and support background along with enthusiasm for working with children and their families.”Whereas the objective tells the employer only what you want to do, the power statement goes further in highlighting not only the job you are seeking but also your major achievements. The power statement showcases what you can do for the company.4: Use Action VerbsBegin your sentences with action verbs for added punch and to express a sense of accomplishment.For a FREE list of action verb, please e-mail Rita Fisher at RitaFisher55@comcast.net with “Act The best decisions are made when one examines the short term and long term effects of the decision and keeps their clients success at the forefront. Here’s another fact: Most buyers (prospects and customers) actually feel that it is “OK” to tell a lie to a sales person during the buying process. It’s ironic that salespeople are seen as unethical, while the pendulum is swinging the other way with unethical buying practices needing to be regulated by the federal government in some cases! Prospects even learn sales tactics (such as closing techniques) and how to “counter” them. I personally think it’s time for everyone to get real (including unethical sales people), but that’s another book. I guess I understand it... Myth 4: Marketing and Selling are the Same Thi Italian Persuasion and Sales Secrets other fact:During a recent vacation to Italy I've been watching, listening and observing how the Italians persuade, influence and make the sale. It's fascinating and extremely profitable to study.First, as tourists we are influenced by recommendations by someone we perceive as an authority. For starters there's our guide book. All the major guide books will give you sleeping recommendations and dining spots. My wife, Missy, and I brought along 2 books. The Rick Steves guide to Italy and also Frommers. So if Rick or Frommers says go to this restaurant we're more likely to go there. Or by asking the front desk or concierge for a recommendation we'll take it.Next, let's talk about shopping. Many of the sales people I've encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that's a bit thicker than a regular dress shirt so the jacket wouldn't fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.A few steps away down Florence's "5th Ave" we walked into Gucci. There were lots of items in there with the famous "G"'s that we don't have over here in the States. I immediately sprinted over to a burgundy Gucci motorcycle helmet and stuck it on my head to continue the tradition of being an obnoxious American. :)After making a fool out of myself, I wandered up into Men's shoes and found a pair of loafers I loved I asked the girl working in shoes to hel Most buyers (prospects and customers) actually feel that it is “OK” to tell a lie to a sales person during the buying process. It’s ironic that salespeople are seen as unethical, while the pendulum is swinging the other way with unethical buying practices needing to be regulated by the federal government in some cases! Prospects even learn sales tactics (such as closing techniques) and how to “counter” them. I personally think it’s time for everyone to get real (including unethical sales people), but that’s another book. I guess I understand it... Myth 4: Marketing and Selling are the Same Thi How To Match Customer Needs To Your Promotional Products r everyone to get real (including unethical sales people), but that’s another book.If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is the one that everyone remembers after the show is done and packed and everyone has gone home. You can do this by offering an incredible product, of course, but there will be much competition between incredible products at any good conference or trade show. How do you guarantee that your company name is the one that is associated with great business as well as a good product? One of the ways is with the careful placement of promotional products.The best way to take advantage of promotional products to the fullest extent is by making sure that you match the interests of your potential clients to the products that you are handing out. Fancy conference folders might not be of much interest to the people in attendance at a trade show, for example, but would be ideal for the businessmen and women at a conference where lots of reading is going to happen and there will be classes and seminars to organize. Matching your customers’ needs to your promotional products is the best way to ensure that your name gets out there and circulates well at the conference.Even a tiny corner booth will be sought out long and hard by people who really want whatever it is that you are handing out. If your promotional product is something that people see others carrying and using, they may decide that they have a need for this product as well. Even better, they will ask where the carrier got the item, and will seek you out to get one for themselves, thus spreading the word and allowing a wide range of people to find you and ask you any questions about your particular products outside of the promotional products that you are giving away.If your customers are more along the executive line, think about handing out nice metal pens or something that might match their lifestyle outside of the conference such as a golf umbrella for their use. They wi I guess I understand it... Myth 4: Marketing and Selling are the Same Thing! One of my professors I had while taking my Master’s Degree once told me that you can only do one of three things in business: make it, sell it, or count it. The problem is the definition of "selling it" comprises two divergent but inextricably entwined functions -- sales and marketing. The more appropriate elements (especially in today’s world) should be, in business you can only: make it, grow it, or count it. I say grow it, for two reasons. One reason is the marketing department and the other reason is the sales department. The problem with the two professions is each of believe that their occupation is the dominant half of the pair. Marketers generally think of salespeople as golf-playing monkeys or pushy placement professionals whose sole purpose is to repeat the same sales pitch (that they have developed) over-and-over again to new prospects. Salespeople generally think of marketers as lazy liberal arts graduates who use the words "focus groups" and “corporate brand” to describe activities that are nothing but "a colossal waste of money." Ultimately each function needs the other if the company is to GROW. To that end, sales and marketing are separate but equal professions from a business perspective. What's less obvious is how we should all work together. Marketers believe that marketing should play the dominant role. After all, marketing defines the product, articulates the positioning, and creates all the sales tools (ranging from glowing CEO profiles in "Fortune" magazine to the ubiquitous corporate logo wear that serves as the de facto currency of the modern professional). All sales has to do is to follow orders, right?. Salespeople believe that selling should play the dominant role. After all, selling is where the rubber meets the road, where the tough get going, where eve
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