Tags |
|
|
Links |
|
|
Added for You - Marketing Conversations, And Conversation Stoppers
If you have made up your mind about starting your own business on the internet, look away from your huge money-fall expectations and pay attention to these pieces of advice. You can find tons of information on the subject online, but I can tell you that business on the internet is not so different from any other kind of business, so the basic rules are the same:* Create a business plan and treat it as a li
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversat
“Appurate!” My grandmother yelled from the car. “Hurry up!” My mother, yelled, as though attempting to drown her out. My mother and grandmother were at war with one another when it came to language. My mother, who emigrated from Mexico when she was sixteen and worked hard to overcome the language barrier, was convinced that Spanish would be nothing but a hindrance to us; a stigma. She still spoke Spanish to her s
Let’s imagine you’re about to pick up the phone to follow up on a promising contact you met a few days ago. You recognize that the clammy hands gripping the phone are a sure sign that Fear of Rejection is in charge. You’ve convinced yourself that the voice about to answer your call is just waiting for an excuse, any excuse, to hang up. What to do? Time for a Second Opinion!
The Department of Second Opinions draws on that part of yourself that knows enough to question the self-defeating voices by asking, “How real is this?” Buttressing its wisdom is the recognition that a conversation underlies every marketing activity as sub-text, a conversation that’s usually unspoken. While we may tend to think of marketing as telling people what we do, in fact all our marketing activities implicitly ask a question: “Do my services have potential value to you?” When Fear of Rejection is in charge, the door slams shut on any potential conversation. “Do my services have value?” “No!” End of conversation. But what if you stay in the (unspoken) conversation and wonder, “What are they actually saying no to, and why?” They could be saying no to having the conversation now, or to a perceived misfit between their needs and your services, or even to the person they couldn’t say no to 10 minutes earlier!
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversati
Affiliate programs are a great way to make money online and some can be lucrative, but most have a payment structure that requires big sales in order to make big money. For example, if you are an affiliate for a company that pays a three percent sales commission, sales of $3,000 would generate a commission of $90. It would take almost 34 individual $3,000 sales to earn $3,000 a month in commissions.It may
Let’s imagine you’re about to pick up the phone to follow up on a promising contact you met a few days ago. You recognize that the clammy hands gripping the phone are a sure sign that Fear of Rejection is in charge. You’ve convinced yourself that the voice about to answer your call is just waiting for an excuse, any excuse, to hang up. What to do? Time for a Second Opinion!
The Department of Second Opinions draws on that part of yourself that knows enough to question the self-defeating voices by asking, “How real is this?” Buttressing its wisdom is the recognition that a conversation underlies every marketing activity as sub-text, a conversation that’s usually unspoken. While we may tend to think of marketing as telling people what we do, in fact all our marketing activities implicitly ask a question: “Do my services have potential value to you?” When Fear of Rejection is in charge, the door slams shut on any potential conversation. “Do my services have value?” “No!” End of conversation. But what if you stay in the (unspoken) conversation and wonder, “What are they actually saying no to, and why?” They could be saying no to having the conversation now, or to a perceived misfit between their needs and your services, or even to the person they couldn’t say no to 10 minutes earlier!
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversat
Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher returns to investors.Combining the roles does have its advant
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversat
Survival of the human soul is ultimately based on faith and trust. Trust in people and faith in principles.Your own personal success relies on this finding and nurturing faith in correct principles of business success. Sure, you may go through a lot of “stuff” looking for the “gold”. That’s what success is all about: sifting the chaff for the golden kernals of wheat. But when you sift long enough, you
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversat
In my consultancy, I often mention planograms. Retailers’ eyes often glaze over and they mention that they are only relevant for big retailers, but don’t they have a role in all retail business?A planogram is a visual representation of what a category should look like to maximise sales.It should include all the products and shelving and provide the optimum layout of the category to maximise sales.ut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversation from the outset, presuming instead that rather than talking, you have to convince or even manipulate the prospect. A Second Opinion might point to a more promising line of inquiry such as: How do I quickly and accurately inform myself about my prospect’s needs and present my services as an effective solution?
Shifting the internal voices – abandoning the conversation-stoppers or door-slammers and instead framing a question - gives you a good chance of getting off on positive footing for the actual conversation. It’s very helpful to remember that even if the prospect says no, this doesn’t have to be your last opportunity. When you relax into the conversation, into listening and asking as well as telling, you may hear an interest or need that has no direct connection to your services but provides a basis for staying in touch. This will indeed have been a successful marketing conversation! Good luck.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/38002/added4u-Marketing-Conversations-And-Conversation-Stoppers.html">Marketing Conversations, And Conversation Stoppers</a>
BB link (for phorums):
[url=http://www.added4u.com/article/38002/added4u-Marketing-Conversations-And-Conversation-Stoppers.html]Marketing Conversations, And Conversation Stoppers[/url]
Related Articles:
How to Become a Successful Entrepreneur on the Web
Aircraft Cleaning Companies and Co-Brand Marketing
Tips on Offshore Software Project Management
Bookmark it:
|