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Added for You - 5 Ideas for Writing Effective Sales Letters
Much of the business advice from male business gurus doesn’t quite cut it for women entrepreneurs. These gurus haven’t figured out how they advice is different for women. Plus, they’ve left out some parts all together!I’ve come to this conclusion after being a Corporate America drop out and starting my own business. I realized there was much to learn about building a business so started to seek out the knowledge and understanding I needed through books, seminars, teleseminars, and networking.Over
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at h
A Silly Little Story of the History of My Speed Business NetworkIn 2003 I ran a pilot of a radical new approach to sales training which I'd developed, based on a combination of process mapping and high-level NLP communication skills. The average increase in sales in 90 days was 598%, so I was pretty happy about that. But what I wasn't happy about was the fact that there was absolutely nowhere in Australia for my graduates to network the way I'd taught them, which was a philosophy and methodology ba
To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters.
1. Tell a story — from either your point of view or a customer's.
Example: '"When I started my own business, I was very nervous about keeping my books. I'm not a numbers person and wanted nothing to do with it! Then I purchased 'EZ-CASH-BOOKS' software. Instantly, all my accounting "dirty work" disappeared. I gained instant peace of mind, and now I can focus on my real job — finding and keeping customers!"
Copy written in a story format has great appeal. By telling a short story that relates to the reader's situation, you create empathy with her. People are also familiar with stories and enjoy hearing them (they appear daily in newspapers, magazines, TV, etc.). If your letter happens to be a long one, you can draw out your story for added suspense, saving the outcome for the end. (However, as we'll mention later, it's safest to send a short letter.)
2. Ask questions.
Example: "Have you ever stared at yourself in the mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at ha
Now you never need to leave the comfort of your own home to apply for jobs. With an online job application you simply plug in your information and hit submit. The number of companies asking you to fill out an application online is increasing, and you need to be prepared for what you are going to find.Gone are the days where you dress up to collect applications, dress up again to drop them off, and then dress up the third time for the interview. With an online job application, you can find all of your job
1. Tell a story — from either your point of view or a customer's.
Example: '"When I started my own business, I was very nervous about keeping my books. I'm not a numbers person and wanted nothing to do with it! Then I purchased 'EZ-CASH-BOOKS' software. Instantly, all my accounting "dirty work" disappeared. I gained instant peace of mind, and now I can focus on my real job — finding and keeping customers!"
Copy written in a story format has great appeal. By telling a short story that relates to the reader's situation, you create empathy with her. People are also familiar with stories and enjoy hearing them (they appear daily in newspapers, magazines, TV, etc.). If your letter happens to be a long one, you can draw out your story for added suspense, saving the outcome for the end. (However, as we'll mention later, it's safest to send a short letter.)
2. Ask questions.
Example: "Have you ever stared at yourself in the mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at h
Let’s forget the technical jargon and take a look at what database marketing really is and how you can use it, in plain, understandable English. Database marketing is a marketing and sales system that gathers, refines, and utilizes information so that you can make informed decisions regarding marketing and sales communications and programs.Successful companies use database marketing for targeted prospect identification and developing a sales call strategy. You can also use it to design effective direct mail
Copy written in a story format has great appeal. By telling a short story that relates to the reader's situation, you create empathy with her. People are also familiar with stories and enjoy hearing them (they appear daily in newspapers, magazines, TV, etc.). If your letter happens to be a long one, you can draw out your story for added suspense, saving the outcome for the end. (However, as we'll mention later, it's safest to send a short letter.)
2. Ask questions.
Example: "Have you ever stared at yourself in the mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at h
It is not unusual for one to make many mistakes in direct marketing. It is thus necessary to know what the reasons are and learn how to avoid direct marketing mistakes. The first mistake to avoid is that very often you will fail to identify your target market as well as your main audience.The key in direct marketing is to make sure to identify your target audience and know them well. You should learn what is hot for them and what will induce them to react positively to your product.Once you have a ta
2. Ask questions.
Example: "Have you ever stared at yourself in the mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at h
Restructuring, redundancy, redeployment; mergers, acquisitions; downsizing, upsizing, expansion, streamlining; cost cutting, cost savings, cost justifications.All the above signal change, and if you're like most people, change might just sit a bit uneasily with you. This is true whether you're changing where your desk is positioned or changing jobs. It's very rare to have no reaction to change.Though, of course, some people thrive on it and actually have a hard time maintaining any kind of status quo
Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at hand. Many effective sales letters ask a series of questions that are all likely answered with a "yes" from the reader.
3. Offer something for free.
"Visit our Web site, http://www.ezinequeen.com, today, and sign up for our FREE biweekly tips for e-zine publishers."
Think of three free things you could offer right now. A free e-mail or printed newsletter. A helpful article, report, brochure, or booklet. A complimentary consultation or a discount on a first visit.
4. Point out a fear or problem the reader may have.
"You may feel safe in your own home, but did you know that burglaries are on the rise in your neighborhood? This may be the ideal time to install that home security system you've been thinking about."
This method may seem sly, but the advertising industry has been doing this to us for years. Remember how Listerine convinced all of us we have "halitosis"? (It's the clinical term for bad breath, but it sounds like the plague!) Direct marketers call this "pushing the "touch" button. This method isn't appropriate for all topics, but you'd be surprised at how many situations you can use it in.
5. Mention someone the reader knows.
"Your friend *Jenny Smith* told us you could use a little 'R&R.' That's why we're inviting you to the grand opening of our new 'Bath and Beauty' Web store, fe
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