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Added for You - Nine Keys to Make your Sales Copy Convincing
It has been said by many a marketing consultant and book writer on the subject that Word of Mouth Advertising is great, but they warn; It Does Not Just Come Out of Thin Air. In fact they are correct, it does not come out of thin air, no sir, you get word-of-mouth advertising, referrals and customer volunteered testimon
1. Attention
Write a headline that grabs your reader by th
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.I am assuming that you have a sales force, and that you use what is essent
1. Attention
Write a headline that grabs your reader by th
Gift baskets come in a wide range of styles, packaging and content. There is a gift basket for every occasion – birthdays, weddings, ceremonies, anniversaries, Valentine’s Day, and other social occasions. Toll free numbers make it easy to deliver gift baskets with a free phone call.There is a lot to choose when
1. Attention
Write a headline that grabs your reader by th
People today are spending longer hours at work, in front of their computers, just to meet their pressing deadlines and KPIs. As a result, there are more incidents of debilitating back pain, neck ache, headaches, RSI and burnout that are reducing productivity and increasing stress leave.More than half of computer
1. Attention
Write a headline that grabs your reader by th
You probably would have started with a woman instead of a man for the perfect design. I say this because in my experience, a woman is more adept to selling than a man. The multi tasking capabilities, note taking skills and willingness to ask for directions when they are lost, add up to some good reasons. Aside from thi
1. Attention
Write a headline that grabs your reader by th
Is Direct Mail Useless for DMers?Is direct mail useless at helping direct mail businesses generate leads?That’s the question I was asked last week by a reader of Alan Sharpe’s B2B Direct Mail Tactics newsletter. Here is her unusual challenge, and my response. “My biggest chall
1. Attention
Write a headline that grabs your reader by the collar. Fear or curiosity are good places to start. For example, "Avoid a beginner's mistakes in ad copy, and yield 30 times your sales in just 4 months."
2. Interest
List the five or so top benefits of your product or service. Acknowledge your target market's problem
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