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Added for You - The Poker Selling System
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines
1. We use Clubs to represent our personal contacts when we meet a prospec
If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to raising the money you need.First, always talk to a qualified business attorney (not your family lawyer). There are a lot of laws pertaining to how equity capital can
A balanced sales plan is essential as the foundation in any business growth program. This article describes how my poker system for sales management works. The system is very simple and is easy to follow. All you need is a deck of cards and marking pen. You will use the marking pens to identify the strategic focus of your contact on the deck of cards. This system gives you the ability to change and vary the focus of communications throughout the year. This becomes extremely valuable when a business sells a suite of products or services.
How to Manage the System You start with a deck of cards. Each deck has 52 cards and four different suits (hearts, clubs, diamonds and spades). Fortunately, the deck of cards matches the 52 weeks in a year and each suit represents the four different ways we can communicate with customers. Yes, there are only four different ways we can communicate with a customer.
1. We use Clubs to represent our personal contacts when we meet a prospect
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term “Cinema Advertising” automatically they think the slide that is shown on the big screen with the soothing music played in the background.For many years that is exactly what it’s been but companies like the National C
How to Manage the System You start with a deck of cards. Each deck has 52 cards and four different suits (hearts, clubs, diamonds and spades). Fortunately, the deck of cards matches the 52 weeks in a year and each suit represents the four different ways we can communicate with customers. Yes, there are only four different ways we can communicate with a customer.
1. We use Clubs to represent our personal contacts when we meet a prospec
I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.I confess, I do quo
How to Manage the System You start with a deck of cards. Each deck has 52 cards and four different suits (hearts, clubs, diamonds and spades). Fortunately, the deck of cards matches the 52 weeks in a year and each suit represents the four different ways we can communicate with customers. Yes, there are only four different ways we can communicate with a customer.
1. We use Clubs to represent our personal contacts when we meet a prospec
Once you get the call for the interview, the next thing that you have to do is prepare for it. Following are a 5 steps for a successful interview: (1) Do your research – It doesn’t matter how much knowledge or experience you have about the position that you are trying to get in a company if you don’t have a clue who the company is or what they do. It is disastrous to enter into an interview and not be
How to Manage the System You start with a deck of cards. Each deck has 52 cards and four different suits (hearts, clubs, diamonds and spades). Fortunately, the deck of cards matches the 52 weeks in a year and each suit represents the four different ways we can communicate with customers. Yes, there are only four different ways we can communicate with a customer.
1. We use Clubs to represent our personal contacts when we meet a prospec
Would you go to a dentist if the only tools she used are a chainsaw and a stick? Would you take your car to be serviced by a mechanic whose only tools were a chocolate bar and hairspray? Would you want to your child to go to an elementary school that only taught from a set of 1964 encyclopedias?Do you see the connection?It is simple- really. Every industry has tools that can be specific to that industry.
1. We use Clubs to represent our personal contacts when we meet a prospect or customer face to face.
2. We use Diamonds to represent telephone contacts when we call a prospect or customer using the phone system.
3. We use Hearts to represent notes and letters when we communicate with a prospect or customer using written communications.
4. We use Spades to represent email and text messages when we communicate with a prospect or customer using a computer to communicate.
Ranking of Your Suite of Services or Products Now take the 13 cards for each suit and decide what they will represent. For example, you must determine what 13 services or products you want to promote and rank them highest to lowest. The highest services or products become the high cards such as ace, king, queen and so forth. The numbered cards will be used to indicate their rank, so the 2 cards are the lowest ranking service you want to promote. You can use the profitability of each service or product to help you decide where and how to rank you
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