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Added for You - Rx for Sales Effectiveness ----- The Purple Pill
The dramatization, or showmanship, in your sales presentation allows you to appeal to as many of the client’s senses as possible. The more of his senses you can involve the more impact your product will have. Ask him to handle it, feel it, use it, if appropriate taste it, smell it or listen to it. Taste, touch, smell, looking involve the emotions. Build into your demonstration every opportunity for your client to become physically and emotionally involved with your product or service. While he is engaged with your product you can observe him and watch for signs of emotion, signs that he is believing, disbelieving, accepting or rejecting, the things you have said.Remember only one third of what we hear is absorbed. The more senses we use in the learning process, the more information registers in the mind. Consequently the more you can use visual aids, the closer you will bring your client to the product. The elements, which make up showmanship are, Interest, Drama, Emotion, Excitement and Action.Remember it’s your dramatic presentation that earns you the money that will make your life a success. Take time to study your approach, your opening of the sale, the way you present the benefits, backed up by the features of the product, the way you anticipate possible objections and how you counter them, and then how you close the sale. The Success Formula.Initially I was taught to construct the sale around the word “IDEA” I = Interes
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relat
So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word “mortgage leads” and being bombarded with links leading me in the direction of lead companies all claiming to have the best leads and the best deal for me!But what was the best deal for me? That all depended on what I was looking for, so taking my time, I began to right down exactly what it was I was looking for, did I want refi’s, purchases, or both. Did I want leads from several states or just one, how much could I afford? Etc., etc.Before I invested any money, I decided I was really going to do my home work, I went to sites of the companies I was considering to read their terms and conditions, I spoke with reps in their customer service department and asked many questions, I went to lead site reviews posted on the web to see what kind of experience other loan officers had with the companies I was considering.One thing to keep in mind, No lead company can guarantee you a 100% closure ratio, and they are very up front about that, if that is what you are looking for, you can end your search now.Still with me? Good!Here are a few things to consider before committing1) PricingIf you are on a tight budget, and have, lets say, $100.00 to spend, you will have to narrow your
If you could give your sales force a “Purple Pill” that would boost their effectiveness by 25% or more, would you do it? No prizes for guessing how a typical sales manager would answer this question! Sales professionals are high-energy, fast-thinking, opportunistic people. If they are good, they often shoot from the hip and take calculated risks. They can be called mavericks and that’s a good thing. It takes a little “maverick” in the blood to be effective in the world of professional sales. Most are willing to try anything that offers the potential for a fast boost, a quick sale, increased value, or the strengthening of their relationship with their customer. Too often, however, this quick fix mentality reduces the long-term focus and discipline of the sales force. “This month we’re trying to promote a specific product line, last month we launched our sales force automation software, next month we’re bringing in that motivational speaker and the month after that we’ll be introducing a new SPIF (special performance incentive formula) to move our dead and obsolete inventory.” Unfortunately, there is no “Purple Pill” that you can buy to drug your sales team. There is no “Purple Pill” that will improve their effectiveness. There is no “Purple Pill” that will increase profit, revenue, or market share. However, there is a proven process that sustains continuous improvement and will help you achieve every one of these objectives. It’s actually a very simple methodology. It’s called a Sales Effectiveness Process (SEP). A SEP is simply a structure for continuously improving sales force performance through focus, discipline and a process built on a platform of accountability.
But we already have a system.
A SEP is not a Customer Relationship Management (CRM) system. CRM concentrates on the effectiveness of interactions with customers, not the effectiveness of the sales force. It is not a Sales Force Automation (SFA) system. SFA deals with improving the efficiency of the sales force: performing administrative duties more efficiently. A SEP improves the effectiveness of the sales force; doing the right things rather than just doing things right.
Similarly, a SEP is not a canned sales skills training course. Training is really only effective when the students are eager to learn and the material is immediately relevant. Offering an instruction or motivation course without having a structure that continuously encourages proper behavior is a waste of time. Training should therefore be considered a supplement to other initiatives rather than a sales management program. A SEP does not replace sales training.
A Sales Effectiveness Process provides critical structure and motivation for using tools such as CRM, SFA and skills training. It also provides a measurement system to manage the activities that are required to meet specific objectives. Without a focused sales management process, automation and training are wasted because their power is undirected. However, the SEP can provide tremendous value on its own merits even without the independent use of the other supporting tools. Used in conjunction with the SEP, these tools are much more powerful.
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relati
Security metal detectors are basically used for the screening of any metallic object in security zones. Very Low Frequency or VLF technology is used in most common security metal detectors. Advanced security metal detectors use low radiation x-rays for screening. Security metal detectors are used in airport security checkpoints, prison security, courthouse security and government buildings. Security metal detectors also protect public places, schools, special events and conferences.Security metal detectors are generally divided into two. They are hand held security metal detectors and walk through metal detectors. Super scanner is a hand held security metal detector used by security and law enforcement professionals. Super scanner detects medium sized pistols, knives and razor blades. The reduction switch in a super scanner is used to minimize sensitivity interference. It also consists of large scan surface and optional holder. Tactical hand held detectors are more advanced and need no adjustment. They detect stainless steel ferrous and non-ferrous weapons. The features include water proof, slip free handle and high impact plastic withstands.Portable hand metal security detectors are used to detect weapons and other small pieces of metal carried by people. They also check baggage and fabric for both magnetic and non magnetic fields. The features include reliability, sensitivity and long battery life.Walk through security metal detect
But we already have a system.
A SEP is not a Customer Relationship Management (CRM) system. CRM concentrates on the effectiveness of interactions with customers, not the effectiveness of the sales force. It is not a Sales Force Automation (SFA) system. SFA deals with improving the efficiency of the sales force: performing administrative duties more efficiently. A SEP improves the effectiveness of the sales force; doing the right things rather than just doing things right.
Similarly, a SEP is not a canned sales skills training course. Training is really only effective when the students are eager to learn and the material is immediately relevant. Offering an instruction or motivation course without having a structure that continuously encourages proper behavior is a waste of time. Training should therefore be considered a supplement to other initiatives rather than a sales management program. A SEP does not replace sales training.
A Sales Effectiveness Process provides critical structure and motivation for using tools such as CRM, SFA and skills training. It also provides a measurement system to manage the activities that are required to meet specific objectives. Without a focused sales management process, automation and training are wasted because their power is undirected. However, the SEP can provide tremendous value on its own merits even without the independent use of the other supporting tools. Used in conjunction with the SEP, these tools are much more powerful.
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relat
The concept of the Configuration Management Database (CMDB) is not exceedingly difficult to comprehend, particularly as it applies to the Information Technology Infrastructure Library (ITIL). However, the actual implementation of a CMDB and clearly demonstrating value can introduce subtle complexities as a result of competing business objectives and internal IT requirements.But as a standard and trusted data source, even the simplest of CMDB’s can provide a means for improving internal communications and dialogue with IT customers. Even small-scale CMDB deployments could potentially help IT yield measurable benefits in operational effectiveness, cost efficiencies and improve the overall quality of service. But perhaps most importantly, the CMDB provides an early foundation for changing a reactive IT culture into a proactive service provider.Establishing an initial IT framework and baseline of data through the deployment of a simple, tactical CMDB tool can help promote a more cohesive IT Service Management culture.CMDB: Simply DefinedIn the real world, a banking customer would not write a check without first ensuring there is enough money in their account. Additionally, these same customers need to rely on their banks to accurately record their deposits and withdrawals. Each time money is withdrawn or deposited, the customer assumes the transaction was successful and any changes to the account balance were precise
But we already have a system.
A SEP is not a Customer Relationship Management (CRM) system. CRM concentrates on the effectiveness of interactions with customers, not the effectiveness of the sales force. It is not a Sales Force Automation (SFA) system. SFA deals with improving the efficiency of the sales force: performing administrative duties more efficiently. A SEP improves the effectiveness of the sales force; doing the right things rather than just doing things right.
Similarly, a SEP is not a canned sales skills training course. Training is really only effective when the students are eager to learn and the material is immediately relevant. Offering an instruction or motivation course without having a structure that continuously encourages proper behavior is a waste of time. Training should therefore be considered a supplement to other initiatives rather than a sales management program. A SEP does not replace sales training.
A Sales Effectiveness Process provides critical structure and motivation for using tools such as CRM, SFA and skills training. It also provides a measurement system to manage the activities that are required to meet specific objectives. Without a focused sales management process, automation and training are wasted because their power is undirected. However, the SEP can provide tremendous value on its own merits even without the independent use of the other supporting tools. Used in conjunction with the SEP, these tools are much more powerful.
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relat
Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products and services they want. A typical telephone directory has 18,000 display ads - a recipe for sensory overload. Even within any category, readers encounter page after page of look-alikes, all jammed together. So it's easy for advertisers to get overlooked. Catching the reader's attention is tough - unless your ad differs from the others in ways that matter to readers. Find out how to get more mileage from your ad at http://www.yellowpagesage.com a smarter way to attract Yellow Page customers. The ideal Yellow Page ad provides the answers readers want to find A great ad provides the connection between what buyers expect to learn before buying AND what your particular business offers. The more precisely a business understands its customers' frame of mind, the better it anticipates and answers their questions. It can provide specifics, instead of the general phrases appearing in every competitors' ads. Avoid these common reasons why directory ads fail, so you get more mileage from your ad dollars. And a higher percentage of callers and sales. Fails to provide the information dire
A Sales Effectiveness Process provides critical structure and motivation for using tools such as CRM, SFA and skills training. It also provides a measurement system to manage the activities that are required to meet specific objectives. Without a focused sales management process, automation and training are wasted because their power is undirected. However, the SEP can provide tremendous value on its own merits even without the independent use of the other supporting tools. Used in conjunction with the SEP, these tools are much more powerful.
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relat
"Mountains are built one pebble at a time and climbed one step at a time." This is a quote of mine that I personally put into practice each day as I progress towards fulfilling my WHY in life.The word pebble in this quote means that each action you take needs to be productive toward building your mountain of success. As I was retrieving a message today from someone who called me, I had to play the message 5 times to finally understand the phone number he left for me to call him back. We have always heard the smallest things – the pebbles - in life are the most important. Well, this week's tip from me is the importance of the quality of your phone messages, which I call your voiceprint.When you leave a voicemail message for someone, it is your "voiceprint." It may sound a little crazy that my motivating tip for the week is "How to Leave a Message”, but I'll bet that numerous people right now can relate to this. Everyone has had someone who called him or her and prior to calling them back they had a pre-determined feeling about the person before they even spoke to them live. The key is to have positive energy and confident words. Words are your #1 tool that God has given you to produce a super abundant life. Energy means to speak with conviction and confidence in your tone when you leave your message. You need to picture the person retrieving your message and ask yourself,”Will your message make them listen or just press fast forward?
Why is this any different?
OK, so what is this thing called SEP? It is a set of best sales practices with a small amount of automation thrown in. SEP is built on the concept of “Managing activities and measuring results.” Focus, process, discipline and accountability become the engine that drives the process.
It all starts with planning.
The key to planning is making sure that it deals with reality rather than wishful thinking. A quota from the boss may be called “the plan,” but it has no relation to how the salesperson will achieve it. “I can set myself a goal of becoming 4 inches taller this year but it’s probably not going to happen. If, in contrast, I decide to lose 10 pounds and I can plan out the exact exercise regimen, a specific diet and the activities necessary to get there, I have a real plan and my chance of success is much greater.”
In a SEP, each field salesperson identifies a small set of target accounts in his territory to receive intensive sales focus. The number is limited because true targeting must be backed up by action planning, and that requires a lot of effort. (For more information about targeting strategies, see “TLS – Tier Level Selling” by Rick Johnson, available by e-mailing rick@ceostrategist.com or by visiting www.ceostrategist.com)
The salesperson sets numeric objectives for sales and gross margin dollars on each target customer, along with detailed action plans to achieve them. The goals could be for the next year or the next quarter, and will be periodically adjusted to ensure that they are always realistic. This does not mean that a salesperson gets to change his quota. He is still expected to reach the same final numbers. The SEP provides a realistic platform that allows him to adjust how he will get there by tweaking his individual targets and goals, making course corrections as necessary during the year to make sure he will meet his objectives. The SEP helps him identify and utilize any resources inside and outside the company that he needs to attain his goals.
Execution
The SEP circumvents the most common mistake made in distribution today: trying to manage results. Instead, you must manage activities because it’s the activities that produce results. Execution involves the day-to-day activities of the salesperson. For most industries, this entails both planned, proactive tasks and opportunistic, reactive events that the salesperson uncovers by doing the right things in the right place at the right time. It’s critical that the progress of the tasks in target action plans is carefully monitored to avoid surprises. This is the equivalent of monitoring your daily exercise before the effects start to show up on the scale. Once the results are in, the horse is out of the barn and everything you do from that point on is reactive. If you proactively manage the activities, the expected results will follow.
Feedback
The feedback process is where the real magic of the SEP comes in. A universal scorecard is essential for creating competitive energy within your sales force and motivating them to focus on strategic objectives. The scorecard should include a small number of well-designed metrics that are regularly updated. This information is extremely valuable for:
• Identifying the best opportunities for performance improvement
• Creating a level playing field
• Driving continuous improvement
• Providing performance feedback
• Encouraging and measuring cros
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