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Added for You - Confessions Of A Reluctant Cold Caller
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list.
If you own an online business you know how hard it is to get the orders flowing in and yet after much hard work and the right combinations they do. Then you have a different problem. The kitchen table, family room and makeshift plywood tables under saw horses and boxes t
For my benefit, and of course for yours, let’s analyze this little funk before I hit the phone.
There are 5 distractions bogging me down, and they can get in anybody's way.
(1) I’m coming off a really nice weekend. Yesterday I took a long hike at and around the beach, swam, worked out with weights, and did some karate. My knee feels the strain, and the rest of me is dragging, too.
SOLUTION: Pick up the dumbbells next to me and get the blood pumping. Be right back…
DONE! Yep, I feel better. I topped off my 40 rep set of curls with 40 Soloflex machine reps. I’m pumped!
You may not have exercise equipment at your desk, but maybe you can get some, at least a few light dumbbells. Keep them in your drawer. What I just did took half or less the time of a coffee break and it changed my mood for the better.
(2) I haven’t started my calls because MY LIST SUCKS. It is incomplete and not prioritized. I should have done today’s call planning yesterday. Shame on me, but once I get started I’ll find my niches.
(3) I’m WAITING for some calls to come in. This is really stupid, because of course, they may not come in at all and I’ll twiddle away my time for nothing. Moreover, the positive results I’m waiting to hear may not turn out that way. If this happens, AND I’ve been idle, I’ll feel morose. Better to get on the stick and to MAKE SOMETHING HAPPEN, NOW!
<Nothing is as compelling as managing the design, of a printed piece or web look for your organization, service or campaign. It's easy to get swept away envisioning the impact it will have on your target audiences. And the creative adventure of bringing that piece, or web
SOLUTION: Pick up the dumbbells next to me and get the blood pumping. Be right back…
DONE! Yep, I feel better. I topped off my 40 rep set of curls with 40 Soloflex machine reps. I’m pumped!
You may not have exercise equipment at your desk, but maybe you can get some, at least a few light dumbbells. Keep them in your drawer. What I just did took half or less the time of a coffee break and it changed my mood for the better.
(2) I haven’t started my calls because MY LIST SUCKS. It is incomplete and not prioritized. I should have done today’s call planning yesterday. Shame on me, but once I get started I’ll find my niches.
(3) I’m WAITING for some calls to come in. This is really stupid, because of course, they may not come in at all and I’ll twiddle away my time for nothing. Moreover, the positive results I’m waiting to hear may not turn out that way. If this happens, AND I’ve been idle, I’ll feel morose. Better to get on the stick and to MAKE SOMETHING HAPPEN, NOW!
There is a wide variety of screens each one with a choice of projection surfaces. Selecting the right combination to meet your needs is important for optimum results. The following is a guideline for selecting a screen that suits your application. Although these
You may not have exercise equipment at your desk, but maybe you can get some, at least a few light dumbbells. Keep them in your drawer. What I just did took half or less the time of a coffee break and it changed my mood for the better.
(2) I haven’t started my calls because MY LIST SUCKS. It is incomplete and not prioritized. I should have done today’s call planning yesterday. Shame on me, but once I get started I’ll find my niches.
(3) I’m WAITING for some calls to come in. This is really stupid, because of course, they may not come in at all and I’ll twiddle away my time for nothing. Moreover, the positive results I’m waiting to hear may not turn out that way. If this happens, AND I’ve been idle, I’ll feel morose. Better to get on the stick and to MAKE SOMETHING HAPPEN, NOW!
You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora’s box. But for the sake of argument, let me add a caveat
(2) I haven’t started my calls because MY LIST SUCKS. It is incomplete and not prioritized. I should have done today’s call planning yesterday. Shame on me, but once I get started I’ll find my niches.
(3) I’m WAITING for some calls to come in. This is really stupid, because of course, they may not come in at all and I’ll twiddle away my time for nothing. Moreover, the positive results I’m waiting to hear may not turn out that way. If this happens, AND I’ve been idle, I’ll feel morose. Better to get on the stick and to MAKE SOMETHING HAPPEN, NOW!
“When the student is ready, the teacher will reveal themselves.” - Unknown, as told by Jim Stovall, CEO, Narrative Television NetworkWhere have all the leaders gone? How do you cultivate a leader within? In today’s demanding work environment everyone must have a
(4) I’m speculating about what some of my known prospects, my follow-ups will say. What an incredible waste this is. First, whether I’m right or wrong, who cares? Why pay the price of their reaction, twice? Just call them, for gosh sakes, and end the mystery.
(5) My desk is messy, and despite what you’ve heard about this being a sure sign of genius, it isn’t my kind of genius. I need to take two seconds and put this clutter into piles so I can see the wood grain of my writing surface, again.
Okay, this sums it up.
Now that I’m in touch with all of my foibles I’m good to go.
And this article helped a lot.
Thank you very much!
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