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  • Added for You - Want Help With Your Cold Calling?

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    things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

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    Yesterday I received an email from Janet Brooker who wanted some tips on how to make her cold calling more effective.

    Here's exactly what she asked:

    Dear Sean,

    I am an Area Sales Manager for an IT hardware provider.

    I am having real problems with my cold calling. I call up to get interest and to set up an appointment to see businesses about their hardware requirements but I never know what to say in response to objections and excuses.

    Could you give me some quick pointers please?

    Thanks a lot

    Janet Brooker

    My thoughts:

    Cold calling is full of ups and downs but your success will always come down to two things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

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    Sean,

    I am an Area Sales Manager for an IT hardware provider.

    I am having real problems with my cold calling. I call up to get interest and to set up an appointment to see businesses about their hardware requirements but I never know what to say in response to objections and excuses.

    Could you give me some quick pointers please?

    Thanks a lot

    Janet Brooker

    My thoughts:

    Cold calling is full of ups and downs but your success will always come down to two things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

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    appointment to see businesses about their hardware requirements but I never know what to say in response to objections and excuses.

    Could you give me some quick pointers please?

    Thanks a lot

    Janet Brooker

    My thoughts:

    Cold calling is full of ups and downs but your success will always come down to two things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

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    k pointers please?

    Thanks a lot

    Janet Brooker

    My thoughts:

    Cold calling is full of ups and downs but your success will always come down to two things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

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    things:

    1. What you focus on during the call

    and

    2. Your technique

    Your primary focus on the call is to set up a meeting.

    FULL STOP!

    It's not to send brochures out.

    It's not to engage in the pros and cons of what you can do and it's certainly not about giving up on the first objection that you receive!

    So that's what you need to go into the call with on your mind - EVERY TIME!

    Now, on to your technique.

    We run telesales courses that cover all of this in great detail but here are some quick tips.

    In an over simplistic view, here is the approach that you should be implementing on every call.

    1. Get the person's attention

    2. Identify yourself and your company

    3. Give your reason for the call

    4. Make a qualifying statement/questio

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