Tags |
|
|
Links |
|
|
Added for You - Cross Selling Across Divisions
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.You have to understand what drives them?You have to understand basic human nature!Most people are motivated by the same things, PLEASURE & FEAR. Out of the two most would agree we are more motivated by fear than pleasure.<
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do i
For the person crafting their first r?sum? the task can seem a little bit daunting, even a bit frightening. Human Resources [HR] specialists, r?sum? writing professionals, school advisors, and even friends and family members all have their say. When it comes down to it you must have a r?sum? you feel comfortable with especially since you will be the one to read it the
Many salespeople are afraid to "expose" their client to their colleagues. This could be based on their own bad experience, "what ifs", or on internal horror stories where colleagues from other divisions have not delivered and have damaged relationships. Although confidence in your colleagues' ability to deliver is paramount and even though many salespeople have been burned, allowing this to impede cross-selling is a tremendous loss for an organization. The return on cross-selling across the board to the salesperson, the client, and the organization is fantastic.
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do i
For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support
Many salespeople are afraid to "expose" their client to their colleagues. This could be based on their own bad experience, "what ifs", or on internal horror stories where colleagues from other divisions have not delivered and have damaged relationships. Although confidence in your colleagues' ability to deliver is paramount and even though many salespeople have been burned, allowing this to impede cross-selling is a tremendous loss for an organization. The return on cross-selling across the board to the salesperson, the client, and the organization is fantastic.
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do i
It is often said that if you dont know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, If you dont know what you want to do, its harder to do it. This is good advice especially in the trade show exhibit arena. Start by being clear when you consult with your top management and marketing teams as to the reasons why
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do i
You can make a lot of money in the truck driving industry today. Many experienced drivers make $80,000 or even more, but getting into the industry can be a bit difficult since a CDL, or commercial driver's license, is required.Right now there is a huge truck driver shortage in the USA. Trucking companies, for the first time ever, are trying to find creative way
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do i
Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.Now I'd like to look at how stationery and how you use it affects the environment.
Everybody knows it is easier to sell to a current client than a prospect. Cross-selling increases the ties that bind and build loyalty. Cross-selling reduces vulnerability. The answer is to do it in a way in which the risks are minimized. A practical, organized approach to cross-selling is an answer: Start with the specialist. Begin to build internal relationships. Call them directly and if there are no specialists, contact other salespeople or research product knowledge resources. Ask the specialist: What questions shall I ask my client to see if there is a need? What are the qualifying criteria you need for a solid prospect? What key objectives should I expect? What is a sound bite and success story I can use to interest this client? What are the next steps or implementation steps to move this along? The knowledge you get won't make you an expert, but you don't have to be! However, you need at least this much information.
If a specialist or colleague suggests, "All you need to know is my name and phone number. Have the client call me," empathize and make a second effor
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/39640/added4u-Cross-Selling-Across-Divisions.html">Cross Selling Across Divisions</a>
BB link (for phorums):
[url=http://www.added4u.com/article/39640/added4u-Cross-Selling-Across-Divisions.html]Cross Selling Across Divisions[/url]
Related Articles:
Will YOU Be A Lawsuit Target This Year
Questions To Ask Employees You Want To Retain
Bookmark it:
|