ity is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales sFirst of all, many studies have been performed on top producers. No matter what field of sales they are in, top producers always seem to have a common thread. This has led me to believe that success is a recipe. What I mean by this is wherever you find success, you will find certain ingredients. Unfortunately, many mortgage brokers focus on the WRONG ingredients. This became very clear to me, only when I began teaching. I say this because some of the brightest and most capable of my students are also the poorest! Before I break into that though, let's look at the key ingredients that MUST be present to be a top producer:

1. - Passion.

Another poster mentioned this above, and hit the nail on the head. However, a lot of us misread what passion is. When I say passion needs to be present I don't mean you need to jump out of your bed every morning pumping your arms in the air singing "I love loans!!" No, this isn't passion, this is, well....Lunacy? j/k :)

Seriously though, passion in this context is a reference to your viewpoint. Those who are passionate and successful have a laser focus to accomplish a certain goal, and view their position as mortgage broker as a career and not a job. With this laser focus, they are willing to go above and beyond to CREATE a situation of success instead of crying in their spilled milk claiming "it's not fair."

The passionate ones will be successful no matter WHO they work for. They are the ones who still read and research even after hours. Passion will drive you to move forward no matter what.

2- Focus on others.

This quality is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales si

en I began teaching. I say this because some of the brightest and most capable of my students are also the poorest! Before I break into that though, let's look at the key ingredients that MUST be present to be a top producer:

1. - Passion.

Another poster mentioned this above, and hit the nail on the head. However, a lot of us misread what passion is. When I say passion needs to be present I don't mean you need to jump out of your bed every morning pumping your arms in the air singing "I love loans!!" No, this isn't passion, this is, well....Lunacy? j/k :)

Seriously though, passion in this context is a reference to your viewpoint. Those who are passionate and successful have a laser focus to accomplish a certain goal, and view their position as mortgage broker as a career and not a job. With this laser focus, they are willing to go above and beyond to CREATE a situation of success instead of crying in their spilled milk claiming "it's not fair."

The passionate ones will be successful no matter WHO they work for. They are the ones who still read and research even after hours. Passion will drive you to move forward no matter what.

2- Focus on others.

This quality is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales s

I don't mean you need to jump out of your bed every morning pumping your arms in the air singing "I love loans!!" No, this isn't passion, this is, well....Lunacy? j/k :)

Seriously though, passion in this context is a reference to your viewpoint. Those who are passionate and successful have a laser focus to accomplish a certain goal, and view their position as mortgage broker as a career and not a job. With this laser focus, they are willing to go above and beyond to CREATE a situation of success instead of crying in their spilled milk claiming "it's not fair."

The passionate ones will be successful no matter WHO they work for. They are the ones who still read and research even after hours. Passion will drive you to move forward no matter what.

2- Focus on others.

This quality is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales s

a job. With this laser focus, they are willing to go above and beyond to CREATE a situation of success instead of crying in their spilled milk claiming "it's not fair."

The passionate ones will be successful no matter WHO they work for. They are the ones who still read and research even after hours. Passion will drive you to move forward no matter what.

2- Focus on others.

This quality is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales s

ity is required if you want long term success. Sure there are a lot of people who are only focused on screwing over every last client they come in contact with, and they make a lot of money doing it. Eventually, your past deeds will catch up to you. If you want to create a "buzz" and high level of chat about you and your services, there is no finer way to accomplish this than approaching each sales situation with a genuine desire to HELP your client.

By eliminating "commission breath" from the picture, we shine through as genuine, trustworthy individuals who are also referral-worthy. Despite popular belief, no amount of charisma, NLP, or sales hypnosis will mask a thorough screw-job at the closing table! People can see through the fakeness of someone who is only motivated by money.

3- "YOU" packaging

I get emails from posters on this board sometimes asking why I ask so many questions to those who are asking for sales and marketing help. I'm told I should just come right out and tell people what they should do, and be done with it. Well, there's a reason I do this. That reason is listed above. YOU packaging is just a funny name for a simple concept.

Top producers all understand this concept. Top producers understand that YOU are the product! Not your company, not your loan programs, not your rates and not your closing costs. YOU are.

Once we understand this we need to begin treating ourselves like the feature product. In other words, we need to package ourselves, and spend time developing ourselves. Imagine if one of the mortgage companies you broker for called you up and said: Hey, in order to serve our brokers better, we are allowing you to customize some of the plans. Tell us what rates you want to offer, what credit scores will qualify etc. Anything goes, you want it, you'll have it..."

How many of us would jump all over this opportunity like mad men, trying our best to create the ultimate product? Yet, there is a much more powerful solution ava