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  • Added for You - No Cold Calls: Warm Them Up in Two By Three Inches - Part One

    At Your Service: The Ten Commandments of Great Customer Service!
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    n another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to

    Putting Trust in Professional Engineers in Your Business
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    Your Business card is a underrated marketing tool that can change the way you do business. Unfortunately, most sales people overlook the potential hidden in the small card stock in their pocket.

    By choosing just a few of the following tips you can insure that your business card becomes one of the most valuable and least expensive marketing tools you own!

    ***Make a point to read the paper once a week and look for those people who have been promoted or earned recognition of some kind. Discipline yourself to find two a week. WAIT for three weeks (to avoid being lumped with the rush of mail they will receive) and send a card saying congratulations and best wishes. Include your card and build a network of contacts.

    Most good sales people follow this practice. A GREAT salesperson will diarize to send an article pertinent to their field, a card, a ticket to a free seminar, or simply make a phone call to that same individual in another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to s

    Flying High, Flying Far
    “What me? Sell myself? You have to be joking!”This was the response I received from one of my clients when I suggested that she needed to get out there and promote herself. She had to “network”.The Ox
    g tips you can insure that your business card becomes one of the most valuable and least expensive marketing tools you own!

    ***Make a point to read the paper once a week and look for those people who have been promoted or earned recognition of some kind. Discipline yourself to find two a week. WAIT for three weeks (to avoid being lumped with the rush of mail they will receive) and send a card saying congratulations and best wishes. Include your card and build a network of contacts.

    Most good sales people follow this practice. A GREAT salesperson will diarize to send an article pertinent to their field, a card, a ticket to a free seminar, or simply make a phone call to that same individual in another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to

    The Three-Mile Radius
    In last year’s animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is “Farbucks”
    d recognition of some kind. Discipline yourself to find two a week. WAIT for three weeks (to avoid being lumped with the rush of mail they will receive) and send a card saying congratulations and best wishes. Include your card and build a network of contacts.

    Most good sales people follow this practice. A GREAT salesperson will diarize to send an article pertinent to their field, a card, a ticket to a free seminar, or simply make a phone call to that same individual in another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to

    Dell to Eliminate 4000 Jobs ASAP
    Dell Corp. in Texas just laid off 1700 people and now there are planning to eliminate about 3000 to 4500 more employees all of which will be from Texas. How soon will this happen? Well, perhaps a lot sooner than General
    network of contacts.

    Most good sales people follow this practice. A GREAT salesperson will diarize to send an article pertinent to their field, a card, a ticket to a free seminar, or simply make a phone call to that same individual in another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to

    Not Sold On Sales?
    It takes sales to sell and grow your small business idea. Most small business owners didn’t start their business because they wanted to be in sales. If that were true, they could have just started a “rep” company or gone
    n another three weeks. In another month repeat the same exercise. Of course, at this point you are asking for nothing. You are an admirer, an encourager, and a fan.

    When you call in 6 months (if they have not called you already)to see if you can meet with them or send them some of your information, do you think it's a cold call? No way. They are amazed by you already as they have heard from you 4 or 5 times and invested into their world, you are welcome in their turf nine times out of ten.

    What does it take from you? Discipline, strategy, consistency, and a genuine attitude.

    ACTION STEP: Read the paper. Select a minimum of two individuals. Send them a card. Follow through with the process. Next week - read the paper. You know the drill.

    Copyright 2005 Harmony Thiessen

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