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Eleven Ideas to Generate More Direct Mail Responses
1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written.2. Quote famous people or staff members often. Customers pay attention to what others have to say.3. Gather testimonials from satisfied customers, and use them often. They not only make your sales pitch believable, they make it seem that people ‘just like them’ need these types of products or services as well. you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

When the executive assistant relays, “The executive isn’t here right now. Do you want to leave a message?” Don’t give an answer that’ll keep you chasing your tail and running in circles like, “No, I’ll just call back later”. Level the playing field.

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great!

The Best Fund Raising Strategy is A Simple One
Before you can think about making money for your favorite charity or organization you must develop a solid fund raising strategy. This article will outline some of the key components to a successful fund raising strategy for you to follow.No matter if you are trying to raise five hundred dollars or five thousand dollars a good fund raising strategy is essential to your success. The fist thing you must do is define your goals. You should always set your goals high, and if you come up short you will most like

Put pencil to paper and list every single sales-stopping objection that spews from the mouths of gatekeepers. Know what you’ll find? Literally, dozens of objections that subtly challenge the appropriateness of you scheduling an appointment in the executive’s office.

Ah, but here’s the good news...

When you’re greeted with “buyer’s resistance” all you need to do is get rid of the “resistance” and you’re left with...a buyer!

You can kiss that hangdog look goodbye and wag your tail with excitement, because contrary to popular belief, objections are buying signals. You gotta know that when your prospect’s gatekeeper throws out an objection to your request for a meeting with her Top Dog, she’s drawing the line with a double-dog-dare.

The gatekeeper wants you to convince her that her executive needs your product/service. That’s right, part of her job is to look for sales pros with products and services that her executive needs.

Objections to scheduling sales calls are predictable. Yep, you can count on the same objections to greet you again and again and again. More good news -- there are words to overturn these temporary obstacles to your sales calls. You just need to learn what they are and remember:

Your success hinges on your ability to give those overturns as needed.

What words will grease the hinges and open the gates for your Top Dog sales calls?

I’m glad you asked and am delighted to tell you. But hey, don’t be deceived by the simplicity of the answers. I’m serious. To value the complex simplicity of these effective overturns, you’ll want to be sure to write down the words you say when the gatekeeper gets in your face with these overturns.

Compare those words to the overturns that follow -- then do an “effectiveness test.” That’s right, make a couple of calls, use your current overturns. Make a couple of more calls and use the overturns below. I guarantee you’ll be surprised at the simple, yet effective, ways these overturns get you past the gatekeeper and into the executive suites.

Here we go:

When you hear the words, “We have to cancel our appointment with you.” Don’t wimp out like a lesser pup and say, “Oh, okay.”

Stay in the game, with these words:

“Great! What’s a good date to reschedule?”

When a “bulldog,” gatekeeper says: “I’ll put you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great!

Will You Take a Czech?
TAXI TO INVERNESS? WILL YOU TAKE A CZECH?Thus read a headline in a national newspaper earlier this week. These new taxi drivers from the Czech Republic are not only learning English, before they come to the UK, but 'The Knowledge' too, the 'bible' for taxi drivers. Are the British cabbies at home learning Czech or French or German?This is one phenomenon of the expanded EU, people moving all around Europe, working and living away from their homelands. The UK's shortage of skilled workers is acute, we

otta know that when your prospect’s gatekeeper throws out an objection to your request for a meeting with her Top Dog, she’s drawing the line with a double-dog-dare.

The gatekeeper wants you to convince her that her executive needs your product/service. That’s right, part of her job is to look for sales pros with products and services that her executive needs.

Your success hinges on your ability to give those overturns as needed.

What words will grease the hinges and open the gates for your Top Dog sales calls?

Here we go:

When you hear the words, “We have to cancel our appointment with you.” Don’t wimp out like a lesser pup and say, “Oh, okay.”

Stay in the game, with these words:

“Great! What’s a good date to reschedule?”

When a “bulldog,” gatekeeper says: “I’ll put you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great!

The Placement Crash - The Failure of PR in the Conversation World
Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and after peak traffic to drive sale

sales calls. You just need to learn what they are and remember:

Your success hinges on your ability to give those overturns as needed.

What words will grease the hinges and open the gates for your Top Dog sales calls?

Here we go:

When you hear the words, “We have to cancel our appointment with you.” Don’t wimp out like a lesser pup and say, “Oh, okay.”

Stay in the game, with these words:

“Great! What’s a good date to reschedule?”

When a “bulldog,” gatekeeper says: “I’ll put you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great!

9 Response-Producing Headlines And Why They Worked
“The purpose of a headline is to pick out people you can interest…For the entire return from an ad depends on attracting the right sort of readers…The best of salesmanship has no chance whatever unless we get a hearing.” - From the timeless classic, Scientific Advertising, by legendary adman Claude HopkinsMake no mistake about it, as a copywriter or marketing professional your ability to write or identify compelling, attention-grabbing headlines that get prospects to read your ads…is one of the most

- then do an “effectiveness test.” That’s right, make a couple of calls, use your current overturns. Make a couple of more calls and use the overturns below. I guarantee you’ll be surprised at the simple, yet effective, ways these overturns get you past the gatekeeper and into the executive suites.

Here we go:

When you hear the words, “We have to cancel our appointment with you.” Don’t wimp out like a lesser pup and say, “Oh, okay.”

Stay in the game, with these words:

“Great! What’s a good date to reschedule?”

When a “bulldog,” gatekeeper says: “I’ll put you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great!

So You've Invented Something, Now What?
So you’ve invented the next big thing (or at least something that may solve a problem for a select group of people)? Now what?Well, sorry to say, but there’s quite a bit you need to tackle. To give you just a taste, there’s patenting, licensing, marketing, and manufacturing. So goodness, where do you start?First of all, you need to figure out if you are going to be able to make a profit from your invention. Patenting and marketing your invention are not inexpensive, easy tasks. They are very cos

you through to voice mail.” Don’t even let yourself be banished to voice mail jail with a pathetic response of “Okay.”

Hold your ground and say:

“He isn’t in? Great! What’s the best time for me to contact him by phone?”

Posture yourself as one big dog talkin’ to the office of another with these words:

“Great! Thanks for your help. My name is . . . my number is . . . I’m calling to schedule a twenty-minute meeting to see whether or not we can save 20% of your (name your executive-level prospect’s significant expense). What’s the best date for me to follow up with you?”

Then, when the Gatekeeper insists, “I’ll need to check this out with my executive first” be thankful she’s following through with your request. But don’t forfeit control by saying: “OK.” Keep the ball in your yard with the words, “Great! I appreciate your help. What’s a good day for me to follow up?”

There’s appointment-scheduling power in these words.

You’ll move to the head of the pack with an outrageous number of executive-level, Top Dog sales calls as you commit to keeping effective overturns to predictable objections on the tip of your tongue.

And know you’ll be able to consistently trot on through open doors when you understand and act on the knowledge that the difference between getting into the executive suites and sitting on the outside panting and howling at the gatekeeper is the words you speak during your prospecting call.

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