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Added for You - Marketing Vs. Sales
Impressions: Vital To Sales Success
Stanford University research suggests that it takes 9 to 12 positive impressions before the average decision-maker will make a purchasing decision. However, the high cost of in-person selling, makes it difficult to impossible to achieve the number of contacts needed to succeed by employing sales meetings al
rocess should include a skill based evaluation. Stanford University research suggests that it takes 9 to 12 positive impressions before the average decision-maker will make a purchasing decision. However, the high cost of in-person selling, makes it difficult to impossible to achieve the number of contacts needed to succeed by employing sales meetings al
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industri
Managers' Biggest Blunders
Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give
Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give
The misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This “cycle of misunderstanding” perpetuates itself over and over again resulting in lost revenue.
1) Understand that there is a difference between marketing and sales.
What’s The Difference?
Marketing is associated with advertising, event planning, community involvement, getting your company name “out there”, creating credibility, normally a “people pleaser” personality, with the primary focus on lead generation.
Sales is associated with knowledge and understanding of the value of a lead, understanding the “selling cycle”, a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.
The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industrie
Small Business Marketing Tip #7: Annoy Your Competition And Make Money In The Process
If you aren’t annoying your competition you’re not doing a good enough job.What???You heard me…you should be pissing off your competition on a regular basis.Here’s why…If you are annoying your competition you must be doing something they don’t like. One thing you are probably doi
Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This “cycle of misunderstanding” perpetuates itself over and over again resulting in lost revenue.If you aren’t annoying your competition you’re not doing a good enough job.What???You heard me…you should be pissing off your competition on a regular basis.Here’s why…If you are annoying your competition you must be doing something they don’t like. One thing you are probably doi
1) Understand that there is a difference between marketing and sales.
What’s The Difference?
Marketing is associated with advertising, event planning, community involvement, getting your company name “out there”, creating credibility, normally a “people pleaser” personality, with the primary focus on lead generation.
Sales is associated with knowledge and understanding of the value of a lead, understanding the “selling cycle”, a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.
The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industri
How To Light Up Your Party
Light is the symbol of good and pure. It is all around us in almost every moment. It let us see, it can alert us or it can simply give us pleasure.When you go to a disco club you see that light is an important part when people want to have fun. Now you can use it for your own party.A little cr
ence? Light is the symbol of good and pure. It is all around us in almost every moment. It let us see, it can alert us or it can simply give us pleasure.When you go to a disco club you see that light is an important part when people want to have fun. Now you can use it for your own party.A little cr
Marketing is associated with advertising, event planning, community involvement, getting your company name “out there”, creating credibility, normally a “people pleaser” personality, with the primary focus on lead generation.
Sales is associated with knowledge and understanding of the value of a lead, understanding the “selling cycle”, a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.
The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industri
Get Over Your Resistance to Sales
I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second, you need to truly believe that your product or service will be
ng how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second, you need to truly believe that your product or service will be
The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industri
The Promotional Key Chain - A Simple, Yet Powerful Tool
Key chains are a simple, inexpensive, yet effective way to market your company. Keys are an essential part of most everyone’s lives. Giving people an accessory to add to their ring means that they focus on your advertising each time they reach for their set of keys. How many times a day does this happen?
rocess should include a skill based evaluation. Key chains are a simple, inexpensive, yet effective way to market your company. Keys are an essential part of most everyone’s lives. Giving people an accessory to add to their ring means that they focus on your advertising each time they reach for their set of keys. How many times a day does this happen?
2) When recruiting, define well in advance what position you are hiring for – sales or marketing? Most companies’ need both as a team working together.
3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.
Solutions:
1) Develop a company profile to differentiate skill sets.
2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.
3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position.
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