If you received that salesperson's voice mail message, what would go through your mind? Do you think it might it be a question like, "What the heck is a Microsoft hosted Exchange solution?" Do you think the voice mail message would inspire you to call the salesperson back?

Why did the salesperson's voice mail message fail to accomplish the desired end result? Because it focused on a solution rather than a problem.

If your prospecting calls and related voice mail messages talk about a solution, in effect you are assuming that your prospects are already aware of the problems that your solution can solve for them. If your prospects are not able to relate your solution back to their own specific problems, your message will probably just "bounce off".

If you use industry-specific jargon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren't, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses Job Hunting Site
Those who graduate from college are among the thousands of people who are looking for work. This doesn’t yet include those who have quit the current jobs or have been laid off due to budget cuts so the competition is tough.Many applicants will look for work by sifting through the classified ads in the newspaper. Most companies use the Internet nowadays because it reaches a larger market. The firm can make a tie up with a job site or decide to put ads on the official website.The person can become a member for free or pay a certain fee. Members can get alerts if there is a job out there that matches one’s wormind? Do you think it might it be a question like, "What the heck is a Microsoft hosted Exchange solution?" Do you think the voice mail message would inspire you to call the salesperson back?

Why did the salesperson's voice mail message fail to accomplish the desired end result? Because it focused on a solution rather than a problem.

If your prospecting calls and related voice mail messages talk about a solution, in effect you are assuming that your prospects are already aware of the problems that your solution can solve for them. If your prospects are not able to relate your solution back to their own specific problems, your message will probably just "bounce off".

If you use industry-specific jargon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren't, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses Innovation Management - Six Crucial Steps
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probabi prospecting calls and related voice mail messages talk about a solution, in effect you are assuming that your prospects are already aware of the problems that your solution can solve for them. If your prospects are not able to relate your solution back to their own specific problems, your message will probably just "bounce off".

If you use industry-specific jargon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren't, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses Words of Value, Words of Truth
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to usergon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren't, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses Business Simulations: An Excellent Employee Training Tool
If you have ever run your own business you know how much of a hassle it can be to try to keep employees updated on new technology. Training can be very time consuming and expensive for both the company and the employee. This is where business simulations come into play. Using this technology you can find fun, unique, and cost effective ways to train your work force.Business simulations can be offered in software, games, charts, and other easy to use systems. The most preferred way is with games because this keeps students entertained while they learn. This means they will pay more attention to the lesson and one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses, which accelerates growth and profitability. If you'd like learn how we do this, please give me a call."

This salesperson could further enhance his message by including a specific quantified impact that his company's services have produced for customers. Here is what it might sound like if we add a quantified impact to the previously revised voice mail message:

"We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses. This has helped some of our customers reduce their operating costs by as much as 30% in just six months. If you'd like learn how they were able to achieve these results, please give me a call."

Do you see the difference between the revised messages and, "We are the leader in Microsoft hosted Exchange solutions; please visit our website"? Do you agree that the revised messages are likely to capture more prospects' attention and produce more returned phone calls?

There are other advantages to focusing your prospecting messages on problems rather than solutions. If you talk about a solution, your message will have the most appeal for prospects that are already actively looking for that specific solution. But, do you think those (few) prospects are just sitting around waiting for you to call? Or, do you think they m

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