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  • Added for You - Humanize the Sales Process

    Security, You Won't Find it There
    As a kid my Dad was always self employed and was always involved in some kind of entrepreneurial venture, as a result our financial situation was never what I thought was stable. I swore that I would Find a stable career and stick to it.Well my attitude has changed drastically over the years. I have spent a great deal of time working in a so called stable profession, bringing home a paycheck every other week etc. After several years of doi
    rom you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for th
    Business Directories for Marketing
    When most people hear the phrase, ‘business directory’ they think of a 700 page yellow phone book with business and residential listings. There are also business directories designed to promote a specific type of business on the internet.There are many companies that sell advertisement space on a business listing database. A business is placed into a particular category and when a visitor enters a website they have full access to several bus
    Q & A

    Q. Sometimes when I’m presenting to clients, I sense that the customer tunes out. Is there a better way to communicate with a customer or engage them?

    A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality sometimes. You may be an expert in your field, but you have to assume the client is not. Most clients do not speak tech-ese, so you have to couch the conversation in language that is familiar.

    Q. In high tech sales situations, what are some ways of obtaining better results on sales calls?

    A. Start by shifting the focus from you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for th

    Your Customers Are Your Best Asset
    There is one thing that every Internet entrepreneur must focus upon, and that is their customers. That's the bottom line. The customer is what will determine the overall success of your business. If you treat your customers like royalty, then they'll come back for more. However, treat your customers like dirt, and watch your traffic and your profits dwendle down to nothing. Most all Internet marketers know this, but very few of them really use
    gage them?

    A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality sometimes. You may be an expert in your field, but you have to assume the client is not. Most clients do not speak tech-ese, so you have to couch the conversation in language that is familiar.

    Q. In high tech sales situations, what are some ways of obtaining better results on sales calls?

    A. Start by shifting the focus from you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for th

    Why You Don't NEED a Marketing Plan
    If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?
    t in your field, but you have to assume the client is not. Most clients do not speak tech-ese, so you have to couch the conversation in language that is familiar.

    Q. In high tech sales situations, what are some ways of obtaining better results on sales calls?

    A. Start by shifting the focus from you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for th

    Public Relations Going O.K?
    Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization's objectives.Which means you really CAN establ
    familiar.

    Q. In high tech sales situations, what are some ways of obtaining better results on sales calls?

    A. Start by shifting the focus from you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for th

    Successful Product Branding: What Does The Brand 'Want' To Be
    Successful product branding is a dicey game. With its winners being lauded endlessly and its losers scrambling to find work under different product umbrellas.Here's a VERY basic overview of successful product branding...A new product is coming out. It's a new toothbrush that bends backwards a particular way that no one toothbrush, until this one, has. It's a big deal in the toothbrush community.Resist the urge to snicker...niche
    rom you to your client. Instead of presenting information to a client on your first sales call, try asking the client what expectations they have for the meeting. You can build a list of desired results from their answer. Try using questions that put the client in the driver’s seat. For example, “What would you like to learn more about?” or “How can I help resolve these issues?”

    Q. Are clients actually put off by technical language?

    A. It depends, because there are instances when it is appropriate. If you’re speaking to a technical person who expects you to inform them about these aspects, go ahead. In many cases, the decision maker is not technical, so speaking in terms the client does not understand wastes their time. Even worse, they f

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