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Added for You - Don't Name The Lobsters - Nurture The Right Relationships For Your Small Business
There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. It doesn’t matter if they are new or old returning clients, they must be constantly coming in for a purchase.Marketing is how you generate interest in what you are doing.Publicity also generates interest
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? T
Presenting to a group can be a daunting prospect can it is easy to be intimated when having to do it. These nerves can cause us to make basic mistakes when presenting. I’m sure that you had had the misfortune to sit in on some quite terrible presentations over the years and hopefully also had an opportunity to see some great presentations.While most w
It is imperative that you separate you and your intentions from your business. Put another way, your business is not you and you have no right to impose your needs, financial or otherwise, on it. The survival and health of your company should be your driving force, so be very careful what decisions you make.
Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If you let yourself emotionally connect to the Lobster, you will never be able to have them for dinner. The same principle holds true for your business.
Naming the lobsters is the lack of separation between an owner and their business and it becomes apparent to me when clients say things like:
- John's been with me from the start, yet he loses more sales than he makes.
- I charge this client less because they can't really afford my fees, yet they really need my help.
- Our kids went to school together so I sell to them at cost.
If you emotionally connect to people and customers, you will not be able to make the difficult but essential decisions that will ultimately determine the health of your business. Unproductive employees, less than profitable customers and abusive relationships weaken the very core of the enterprise. DON'T NAME THE LOBSTERS! Terminate relationships that don't nurture your business, no matter how painful it may be.
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? Th
Car Rental Agencies need visitors and travelers to come and rent cars, but they also know that some of their business is local and therefore they need to be involved in the community and work with other businesses to refer them clientele. Companies like Car Lots, Auto Service Garages, Insurance Companies and Tow Companies too. Often these other business will
Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If you let yourself emotionally connect to the Lobster, you will never be able to have them for dinner. The same principle holds true for your business.
Naming the lobsters is the lack of separation between an owner and their business and it becomes apparent to me when clients say things like:
- John's been with me from the start, yet he loses more sales than he makes.
- I charge this client less because they can't really afford my fees, yet they really need my help.
- Our kids went to school together so I sell to them at cost.
If you emotionally connect to people and customers, you will not be able to make the difficult but essential decisions that will ultimately determine the health of your business. Unproductive employees, less than profitable customers and abusive relationships weaken the very core of the enterprise. DON'T NAME THE LOBSTERS! Terminate relationships that don't nurture your business, no matter how painful it may be.
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? T
Do you have a new small business that is in dire need of some customers? A great way to spread the news about your business is to let people know you are out there. You can’t just sit back and assume that the customers are going to come to you. What if they don’t know that you are out there? You need to create a customer base starting right now, but you can’
Naming the lobsters is the lack of separation between an owner and their business and it becomes apparent to me when clients say things like:
- John's been with me from the start, yet he loses more sales than he makes.
- I charge this client less because they can't really afford my fees, yet they really need my help.
- Our kids went to school together so I sell to them at cost.
If you emotionally connect to people and customers, you will not be able to make the difficult but essential decisions that will ultimately determine the health of your business. Unproductive employees, less than profitable customers and abusive relationships weaken the very core of the enterprise. DON'T NAME THE LOBSTERS! Terminate relationships that don't nurture your business, no matter how painful it may be.
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? T
When should a company consider change management? Most would say when the management is unable to perform up to the optimum level that is required to maintain shareholders' equity and quarterly profits. But when it comes to leadership it is much more than that and to that point let me discuss one of the major times it is important to consider a change man
If you emotionally connect to people and customers, you will not be able to make the difficult but essential decisions that will ultimately determine the health of your business. Unproductive employees, less than profitable customers and abusive relationships weaken the very core of the enterprise. DON'T NAME THE LOBSTERS! Terminate relationships that don't nurture your business, no matter how painful it may be.
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? T
The other type of business organization is the limited liability organization. These entities can take many forms. These forms are: (1) a limited liability partnership; (2) a limited liability company; (3) a limited liability limited partnership; and (4) a corporation. Note that there are various forms of corporations (such as an S-corporation, a close co
Think about this. Relationship building is the core of business building, yet--what happens when you have an employee that becomes detrimental to the relationships you've built? What happens when you have a client relationship that demands a lot of your time but gives little in return by way of purchases or profit? That employee and that non-profitable client relationship: Lobsters. Don't name them! Toss them back. One bad apple can truly spoil the whole bunch.
Owning, caring for and nurturing a small business requires true leadership ability, and can be a lonely road to travel. It is filled with difficult decisions and sleepless nights. I know, I've been there. Trust me; if you fail to embrace the truly hard decisions and you continue to name the lobsters, you are risking everything.
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