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The Voice of Customer Service
Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care and compassion. It can alternately convey boredom, neglect or contempt. Your challenge: to insure your voice reinforces the ser

rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media i

Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same tim

So you’ve just opened a florist shop with the best variety of the freshest flowers in town. You spared no expense on the location, building, signage, and interior decorating. The “Grand Opening” banner is proudly draped over the massive, hand-carved, double-door entryway and you beam with pride at the result of years of hard work and struggle. So now you’re arrived at your moment of glory and await the throngs that are sure to come clamoring for carnations or marching in for marigolds. What’s that sound I hear? Is it the death knell for daisies? What, you forgot to allow for a marketing program to actually bring in customers? What were you thinking, or in this case, not thinking? It’s simply another riches to rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media im

Tips For Winning Jobs With Construction Estimates
Winning the initial bid is the pathway to survival for construction contractors, and multiple companies are fighting to be affordable while still making a profit. Providing a construction estimate is more than handing over a few figures, and it is an opportunity to show how you can provide value for money with your compa

“Grand Opening” banner is proudly draped over the massive, hand-carved, double-door entryway and you beam with pride at the result of years of hard work and struggle. So now you’re arrived at your moment of glory and await the throngs that are sure to come clamoring for carnations or marching in for marigolds. What’s that sound I hear? Is it the death knell for daisies? What, you forgot to allow for a marketing program to actually bring in customers? What were you thinking, or in this case, not thinking? It’s simply another riches to rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media i

3 Reasons Why CRM Strategies Fail
Customer relationship management (CRM) is one of the most effective tools for improving customer relationships and therefore increasing revenue, customer satisfaction, and customer retention. Unfortunately, some CRM strategies fail. This leaves CRM vendors and their customers baffled, but there a few common reasons why a

arrived at your moment of glory and await the throngs that are sure to come clamoring for carnations or marching in for marigolds. What’s that sound I hear? Is it the death knell for daisies? What, you forgot to allow for a marketing program to actually bring in customers? What were you thinking, or in this case, not thinking? It’s simply another riches to rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media i

Infrastructure - Enabler of a Higher Productivity (2)
We know infrastructure from such basic things as gas, water and electricity. They have always been there and they are so basic that you do not know what to do when it is not there. A day without electricity during a hot summer can give a real problem. Internet is also part of infrastructural support. One important charac

for daisies? What, you forgot to allow for a marketing program to actually bring in customers? What were you thinking, or in this case, not thinking? It’s simply another riches to rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media i

7 Easy Ways to Grow and Manage Your Customer List
In order for your business to succeed on the internet, you need to convince your visitors that you are reliable, trustworthy and that you care about them. The best way to do this is to build a relationship with them. Provide your customers with lots of valuable information and they’ll never look at your competitor again

rags story in the making. Let me clarify.

I’ve been advising and counseling businesses on their advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 businesses. With those credentials, I feel capable and confident in recommending the easiest way to achieve a more successful marketing program.

Many new businesses fail to plan for the way to lure in customers. Yet they will spend on fancy computer systems and marble flooring, all the while oblivious to the real requirement for a business; customers.

It takes forecasting and advance research. It begins with an ROI, or return of investment. One needs to understand what a single customer is worth and how many it will take to cover the expenses. Then, they need to address the various media available that will target their market and bring the biggest bang for the

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Over the years, I guess I've attended thousands of corporate get togethers over dinner. I have, either as an out-of-towner or hosting out-of-towners attending a conference or workshop, observed the behaviour of individuals and teams at dinner and how they reflect the corporate culture. There are five corporate cultures which I have identified with behaviours at dinner.

Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours ...

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