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  • Added for You - How to Target Your Ideal Customers - Part 2

    First Impressions Are Important in Retail Store Displays
    Your visual merchandising efforts are aimed at two main goals. The first is getting "passers by" to enter your store, who otherwise would not have. The other main goal is to convert customers that are browsing your store into purchasers of your products.
    r
    How to Handle Difficult Customer Conversations--4 Essential Keys
    Your business is rolling. Your products are getting to your customers on time. Everything is working just the way you promised it would. Your customers pay their bills on time. No complaints. The bond between you and your customers could not be stronger.
    Before
    5 Reasons Your Marketing Communication is Falling Flat
    One of my associates sent me a promotional email she'd received. “I know this marketing communication doesn't work,” she told me, “but why doesn't this make me want to buy?” I took a look, and what I saw was familiar and sad. The promotional piece was for a weeke
    efor
    10 Tips For Writing an e-Learning RFP / RFQ
    When evaluating many types of products and services, companies or organizations sometimes use an RFP (Request For Proposal) / RFQ (Request For Quotation) process. There are challenges associated with the RFP / RFQ process, such as the length of time it can take,
    for
    A Successful Failure
    A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took
    or
    Home and Office Equipment
    When purchasing your home/office equipment, take into consideration what you will need, what you will be using this item for, and how much use will be geared toward it. In other words, if you plan on faxing a paper only once maybe twice a month or better, then c
    re mak

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