Added for You - Business

Why Do You Want PR?
To get someone’s name in the newspaper or a product mention on a radio talk show?If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts, leading to predictable behaviors about which something can be done on your behalf.And you may be compounding that error by failing to insist that your department, division or subsidiary PR people make this very special effort: create, change or reinforce the perceptions of those external audiences whose behaviors really DO impact your unit.If true, it means you don’t have a proactive public relations plan that targets the kind of stakeholder behavior

ssive action on it. It’s not just marketing.

Your Assignment:

Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.

If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.

If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.

You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.

Need help tweaking your marketing materials so they’re RESULTS-focused? Need hel

Want To Know The Secret Of A Successful Fundraiser? Start With A Fundraising Plan
Fundraising is a particularly difficult thing to do in todays world of budget cuts and restrictions, and there is a rising need for finding funds for so many organisations around us. The small organisation which relies on fundraising for much of its funding is fighting a losing battle for the sympathy, and the money, of the general public.That is why fundraising needs to be approached professionally, even if you aren’t a fundraising professional. Whether you are a full time fundraiser for a non profit organisation or someone who has been enlisted to run a small fundraiser for the local scout group, you need to be aware of the importance of a proper fundraising plan.You’ve heard the old saying I’m sure, failing to plan is planning to fail. Thi

Have you ever celebrated a new client signing up, only to get an email saying they’d now like to back out? There’s nothing like hearing news like that to make the celebrating end on the spot.
If you’re like any (honest) self-employed service provider, you’ve experienced this before, probably many times. I know I have over years of signing on clients. Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work. There’s nothing more frustrating.
Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to the reason they’re backing out. Once you know, you can respond accordingly.
It’s important to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:
They may simply not be your ideal client (admit it, you knew this deep down inside, but you decided to take them on anyway, just because you needed the money).

They’re not convinced of the VALUE of what they’ll get from working with you.

They bring up money as an issue (I’m sure you’ve heard this one).

Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
What do you do? Let’s look at the different scenarios and talk about solutions for each:
They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.

They’re not convinced of the VALUE of what they’ll get: You’re probably talking too much about processes rather than about the results they’ll get from working with you (remember, it’s always about RESULTS, RESULTS, RESULTS). If your prospect isn’t clear they’ll get solutions to the problems that keep them up at night, they won’t plunk down their credit card to work with you. Change how you talk about what they’ll get and it’ll make all the difference.

They bring up money as an issue: This is usually an excuse hiding the real reason, probably that they aren’t convinced of the value you’ll bring. Let’s face it, we’ve all met people who really want to work with you, but for whom money can be an issue, and the difference in their approach is a big one. You can tell right away, because they’re the prospects who will TRY to find a way to find the money. They’ll ask about payment plans, they’ll start to save, etc. If the prospect isn’t scrambling to find a way to afford your services, then it’s usually a question of not seeing the value. In that case, refer back to #2.

Sometimes, clients have limiting fears that keep them from moving forward: Sometimes it’s fear of failure, sometimes fear of success, and it’s happened to me too.
I’m sharing this with you because I know I’m not the only one but few people will let themselves be vulnerable enough to talk about it. Well here’s the scoop. It’s been my experience, many times, that I’ve limited myself and gotten in my OWN way, just when I was starting to take a fantastic step towards the goals I so wanted to achieve. I stopped myself and essentially got in the way of my own success, and I’ve seen this happen over and over again with clients too.
We have our big dreams; say to ourselves that we’ll do anything to make them happen, but then sabotage our own success, often (ironically) because of fear of success. Depending on the client, I’ll gently ask if the financial discomfort they’re experiencing may be a limiting belief. I tell them that I've had people go through the Client Attraction program and realize that the limitation they had around getting to the next level in their business was really created by their own mindset.
Once we examine their business success mindset, most people find a way to make the investment. That is what our coaching is about: widening my client’s perspective around business success and then taking massive action on it. It’s not just marketing.
Your Assignment:
Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.
If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.
If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.
You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.
Need help tweaking your marketing materials so they’re RESULTS-focused? Need hel
Personalization - Individualized Customer Service
Today’s small businesses are finding new ways to interact with their customers. These interactions can be as simple as providing an interesting bit of how-to knowledge or as complex as developing a way of rapidly identifying a returning customer. The first challenge is to personalize the interaction with each customer. Personalization is the ability to customize the way each staff member does business in accordance with a customer’s wishes or needs. This can be as simple as recognizing a returning visitor or presenting unique information based on a quick evaluation of what may be of interest to the visitor. The goal with personalization is to make the customer feel special: in essence, they are made to feel like they are a “customer of one.” When the visit
to take them on anyway, just because you needed the money).
They’re not convinced of the VALUE of what they’ll get from working with you.

They bring up money as an issue (I’m sure you’ve heard this one).

Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
What do you do? Let’s look at the different scenarios and talk about solutions for each:
They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.

They’re not convinced of the VALUE of what they’ll get: You’re probably talking too much about processes rather than about the results they’ll get from working with you (remember, it’s always about RESULTS, RESULTS, RESULTS). If your prospect isn’t clear they’ll get solutions to the problems that keep them up at night, they won’t plunk down their credit card to work with you. Change how you talk about what they’ll get and it’ll make all the difference.

They bring up money as an issue: This is usually an excuse hiding the real reason, probably that they aren’t convinced of the value you’ll bring. Let’s face it, we’ve all met people who really want to work with you, but for whom money can be an issue, and the difference in their approach is a big one. You can tell right away, because they’re the prospects who will TRY to find a way to find the money. They’ll ask about payment plans, they’ll start to save, etc. If the prospect isn’t scrambling to find a way to afford your services, then it’s usually a question of not seeing the value. In that case, refer back to #2.

Sometimes, clients have limiting fears that keep them from moving forward: Sometimes it’s fear of failure, sometimes fear of success, and it’s happened to me too.
I’m sharing this with you because I know I’m not the only one but few people will let themselves be vulnerable enough to talk about it. Well here’s the scoop. It’s been my experience, many times, that I’ve limited myself and gotten in my OWN way, just when I was starting to take a fantastic step towards the goals I so wanted to achieve. I stopped myself and essentially got in the way of my own success, and I’ve seen this happen over and over again with clients too.
We have our big dreams; say to ourselves that we’ll do anything to make them happen, but then sabotage our own success, often (ironically) because of fear of success. Depending on the client, I’ll gently ask if the financial discomfort they’re experiencing may be a limiting belief. I tell them that I've had people go through the Client Attraction program and realize that the limitation they had around getting to the next level in their business was really created by their own mindset.
Once we examine their business success mindset, most people find a way to make the investment. That is what our coaching is about: widening my client’s perspective around business success and then taking massive action on it. It’s not just marketing.
Your Assignment:
Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.
If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.
If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.
You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.
Need help tweaking your marketing materials so they’re RESULTS-focused? Need hel
Networking in the Business world
Why is it so important to network with other people when owning a business? Because without building those key relationships our businesses won’t grow. See, most of our businesses require referrals to generate more leads and needs. So you’re probably saying what are the steps in networking effectively?1. Attend networking functions with a goal! (How many people you want to talk to.)2. Create a 30-60 second verbal business card! (Be creative and passionate)3. Find people that you want to learn more from! (Not your friends!)4. Avoid long conversations just because they are comfortable. (Remember, you are there for a purpose to grow that leads list.)5. Strive to show interest in others. (Listen, Listen, Listen)6. Sho
keep them up at night, they won’t plunk down their credit card to work with you. Change how you talk about what they’ll get and it’ll make all the difference.
They bring up money as an issue: This is usually an excuse hiding the real reason, probably that they aren’t convinced of the value you’ll bring. Let’s face it, we’ve all met people who really want to work with you, but for whom money can be an issue, and the difference in their approach is a big one. You can tell right away, because they’re the prospects who will TRY to find a way to find the money. They’ll ask about payment plans, they’ll start to save, etc. If the prospect isn’t scrambling to find a way to afford your services, then it’s usually a question of not seeing the value. In that case, refer back to #2.

Sometimes, clients have limiting fears that keep them from moving forward: Sometimes it’s fear of failure, sometimes fear of success, and it’s happened to me too.
I’m sharing this with you because I know I’m not the only one but few people will let themselves be vulnerable enough to talk about it. Well here’s the scoop. It’s been my experience, many times, that I’ve limited myself and gotten in my OWN way, just when I was starting to take a fantastic step towards the goals I so wanted to achieve. I stopped myself and essentially got in the way of my own success, and I’ve seen this happen over and over again with clients too.
We have our big dreams; say to ourselves that we’ll do anything to make them happen, but then sabotage our own success, often (ironically) because of fear of success. Depending on the client, I’ll gently ask if the financial discomfort they’re experiencing may be a limiting belief. I tell them that I've had people go through the Client Attraction program and realize that the limitation they had around getting to the next level in their business was really created by their own mindset.
Once we examine their business success mindset, most people find a way to make the investment. That is what our coaching is about: widening my client’s perspective around business success and then taking massive action on it. It’s not just marketing.
Your Assignment:
Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.
If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.
If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.
You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.
Need help tweaking your marketing materials so they’re RESULTS-focused? Need hel
How To Select An Event Planner and Make Your Event Fabulous!
More than anything else, throwing a party becomes a tiring exercise for the host. Whether it is an official event or a personal party, the innumerable details are taxing on nerves. Hiring an event planner is the wisest thing to do if cost cutting is not an immediate concern for you.In fact, even on tiny budgets you might be able to afford an event planner owning to the deals an event planner can offer. For instance, on food. On your own, you might spend considerably more than what an event planner might be able to work out for you from his/her regular vendor!The success of your event largely depends on your choice of the event planner. Any event is a coming together of a lot of elements. You need to find a person who specializes in your requi
emselves be vulnerable enough to talk about it. Well here’s the scoop. It’s been my experience, many times, that I’ve limited myself and gotten in my OWN way, just when I was starting to take a fantastic step towards the goals I so wanted to achieve. I stopped myself and essentially got in the way of my own success, and I’ve seen this happen over and over again with clients too.
We have our big dreams; say to ourselves that we’ll do anything to make them happen, but then sabotage our own success, often (ironically) because of fear of success. Depending on the client, I’ll gently ask if the financial discomfort they’re experiencing may be a limiting belief. I tell them that I've had people go through the Client Attraction program and realize that the limitation they had around getting to the next level in their business was really created by their own mindset.
Once we examine their business success mindset, most people find a way to make the investment. That is what our coaching is about: widening my client’s perspective around business success and then taking massive action on it. It’s not just marketing.
Your Assignment:
Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.
If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.
If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.
You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.
Need help tweaking your marketing materials so they’re RESULTS-focused? Need hel
The Differences Between A Commercial Collections Agency & Lawyer
If your letter writing and phone calls have all failed to resolve a debt issue, it is time to call in a professional - a commercial collection agency or a lawyer specializing in commercial debt collection.The most obvious choice to collect an unpaid debt is a commercial collection agency. Agencies come in all sizes; some are local, some specialize in handling certain kinds of commercial debts and others are national in scope. The cost varies, depending on the volume of business you bring to the table and the amount of debt that is to be collected. Plan on paying 25 to 30 percent of the amount collected, with some agencies demanding a 50-50 split. Some commercial collection agencies offer a flat fee service that can help sift out some of the easier c
ssive action on it. It’s not just marketing.
Your Assignment:
Spend some time thinking about what clients have said when they’ve backed out from your program. Look at what REAL reason they had, spoken or unspoken, about backing out. List these on a piece of paper.
If you suspect it’s a limiting belief, then talk to them about it and gently show them they might be standing in the way of their own success. Remember to be super gentle about this and ask permission, as some people will be open to this and some might not be.
If it’s a VALUE issue, then it’s time to change your way of speaking to prospects and your marketing materials It’s also time to change the way you close the sale, so that you’re double closing all the time.
You’ve worked hard to get that client to sign up. Don’t let him (her) walk away unnecessarily. Use these techniques and you’ll be back to celebrating that client signing up. Again.
Need help tweaking your marketing materials so they’re RESULTS-focused? Need help closing the sale 97% of the time? You can get lots of help (with tons of assignments and worksheets, scripts and templates, etc.) on how to do today’s assignment. It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can get your copy at www.TheClientAttractionSystem.com. © 2006 Client Attraction LLC. All Rights Reserved.

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Added for You - Why Clients Sometimes Back Out and What to Do About It

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