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Have A Good Day Today and A Better One Tomorrow!
There used to be a recorded phone line we could call when I was selling for Time-Life Books that would give us a quick injection of motivation.It was sponsored by Jack Schwartz, a former insurance agent who became one of telephone selling’s first authors and consultants.These messages would last about a minute, and they’d be changed once or twice a week.I have to say they were a little corny, but heck, they we

me time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

Are You Losing Money From Your Website
Are you one of the many Internet Marketers (and I include niche-product sellers in this) who is losing money from your website because you are not making the best use of all the potential sales areas of your website?Let's get to the nitty gritty. Here are 10 places where you should be advertising something which will either make you more money or build your list.1. Error Pages: you've seen them.You access a site and

Many entrepreneurs I’ve met get comfortable doing only one or two marketing things and then focus on them to the exclusion of others. Essentially, they put all their marketing eggs in ONE basket and hope for the best. Yet, we know that most successful entrepreneurs use DOZENS of Client Attraction techniques simultaneously to PULL clients in (I do).

Instead of focusing on only one or two ways to get clients, it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

So, the list could look like this:

Network where they network
Join associations that allow you to rub elbows with them
Write articles for the publications they read
Create a Signature Talk for a workshop/seminar they attend
List your events in publications they read
Set up referral partnerships with people they do business with on a regular basis
Get booked as a speaker for organizations they belong to
Write articles for websites they visit often or rely upon
Write an e-zine they would be interested in reading
Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

Why You Should Use Direct Mail
With the explosion of the Internet coupled with the rising cost of postage many businesses simply no longer use direct mail as part of their marketing. If you’re just marketing online you are missing a wealth of opportunities off-line.Direct mail gives you the opportunity to talk directly to hundreds, thousands, and even millions of potential customers. A letter is like a dialogue between you and your prospective customer.

do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

So, the list could look like this:

Network where they network
Join associations that allow you to rub elbows with them
Write articles for the publications they read
Create a Signature Talk for a workshop/seminar they attend
List your events in publications they read
Set up referral partnerships with people they do business with on a regular basis
Get booked as a speaker for organizations they belong to
Write articles for websites they visit often or rely upon
Write an e-zine they would be interested in reading
Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Direct Marketing- The 5 Bad Ugly Mistakes Of Direct Marketing
It is not unusual for one to make many mistakes in direct marketing. It is thus necessary to know what the reasons are and learn how to avoid direct marketing mistakes. The first mistake to avoid is that very often you will fail to identify your target market as well as your main audience.The key in direct marketing is to make sure to identify your target audience and know them well. You should learn what is hot for them an

h them

Write articles for the publications they read

Create a Signature Talk for a workshop/seminar they attend

List your events in publications they read

Set up referral partnerships with people they do business with on a regular basis

Get booked as a speaker for organizations they belong to

Write articles for websites they visit often or rely upon

Write an e-zine they would be interested in reading

Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Show Appreciation with a Corporate Gift Basket
Over the years, the gift basket has become an increasingly popular gift. A gift basket looks nice, is practical, and can be customized to the individual. At the same time, corporate gifts have also become increasingly popular. They are a way to show appreciation to clients while also solidifying the business relationship. With those two trends, it is only natural that the corporate gift basket has become very popular gift and busi

as you will attract people who DON’T fit that profile.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Bringing Ideas to Life: Seven Principles for Pulling Together
You’re so excited you’re practically bouncing off the walls. This idea—your best ever—is not only going to save the company tens of thousands of dollars this year, it’s eventually going to be a moneymaker. However, following your presentation, your three colleagues sit staring at you like ‘hear no evil,’ ‘see no evil’ and ‘speak no evil.’ You stare back at them in idiotic wonder: Why don’t they want what you want—especially whe

OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know where to find them in large numbers…You can get lots of help (with tons of assignments and worksheets, templates, etc.) on how to do today’s assignment. It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can get your copy at www.TheClientAttractionSystem.com.

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Nothing gives you more credibility than a previous customer raving about your work. Today's article gives you 4 ways to get - and use - testimonials to significantly increase your business.

Part 2 of a 3 part article from a call center industry professional's prospective exploring tips on how to keep you answering service performing well.

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

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