Tags |
|
|
Links |
|
|
Added for You - 3 Reasons Your Business Needs A Freelance Copywriter
If you are in business, you will eventually offend a customer, or at least fail to meet the customer's expectations. Now that the damage is done, what is the most effective way to deal with the complaint and keep the customer?Step 1. Identify with the customer. Never take a customer complaint lightly. Rather, do your homework and make sure that the customer understands that you genuinely care and that you want to do the right thing. Doing the right thing, however, doesn't always mean giving customers what they want; it means making sure you do your best to get both sides of the story and respond appropriately.One of t
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to
If you are in a concrete cleaning business using a pressure washer or steam cleaner perhaps you have considered how you can get new clientele through advertising. It is a difficult business to advertise because you deal with business customers and direct mail generally does not work too well.However if you can get a list of the facilities maintenance people for all the properties in your community you may find yourself with a list of perfect people to mail to. Where can you get such a list? Well, you can get such a list from the county tax assessor of all the business properties. You might also get a list from a local indus
Copywriters are sounding boards and word specialists all wrapped into one. Ideally, they’ve had years of experience working in the advertising, marketing and business fields. Freelance copywriters can be of particular use to small business owners because of that magic word: freelance. Translation? They're flexible, charge on a per-project basis and work within your unique time constraints and budget (a great boon for small businesses, indeed!)
The challenge to hiring a great freelance copywriter often isn’t for lack of supply. Rather, it’s convincing yourself – the independent, hardworking do-it-yourselfer – that despite your vast business acumen, a marketing writer you are not.
(It has to be said there are a lot of people in the world who “aced” English class and still shouldn’t be writing their own website, brochure, print ad or commercial copy. It’s a specialty, folks!)
To help wean you off the pen in favor of some expert help, we’ve come up with the top three reasons to hire a freelance copywriter. Let the white knuckling begin:
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of your marketing message faster, shorter and, ultimately, better.
2) THEY MAKE YOUR LIFE EASIER
Non-professional copy isn’t just costing you customers. It’s a tremendous time- sucker. As you struggle for hours or days to perfectly craft your own marketing verbiage, what other more-important jobs aren’t you doing? After all, you didn’t get into this business, your business, to write. Wouldn’t your time be better spent crunching numbers, following up calls, checking inventory or brainstorming a new market to enter? Be honest.
Freelance copywriters are great because they’re usually just a phone call away and highly available to turn copy on a moment’s notice. (Even better, those writing projects that took you days to finish will take a skilled copywriter no more than a matter of hours). Need a last-minute press release to get the word out about a new product? Keep your copywriter’s number handy and with one quick call, the news is flowing.
3) THEY OFTEN DROP PEARLS OF WISDOM, FOR FREE
Remember when we said that qualified copywriters have a background working for ad agencies and marketing firms? Well, that really benefits you, the small business owner, because copywriters work closely with marketing managers, graphic designers, printers and media consultants. Through so much exposure to this fount of expertise, copywriters pick up a thing or two – and often don’t fully realize the wealth of knowledge they hold.
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to f
If you haven't found a job since graduating or are trying to get back into the job market, the recent gap in your CV or r?sum? could be holding you back. Or perhaps you simply haven’t got the experience you need for the post you really want.Feels like Catch 22? You can’t get a job because you haven’t got enough experience and you can’t get the experience without a job.One possible way out of this dilemma is volunteering, which will enable you to get both valuable experience and a reference. Whilst it may be difficult to consider working for nothing, there are plenty of advantages and, if necessary, you can take a temp
(It has to be said there are a lot of people in the world who “aced” English class and still shouldn’t be writing their own website, brochure, print ad or commercial copy. It’s a specialty, folks!)
To help wean you off the pen in favor of some expert help, we’ve come up with the top three reasons to hire a freelance copywriter. Let the white knuckling begin:
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of your marketing message faster, shorter and, ultimately, better.
2) THEY MAKE YOUR LIFE EASIER
Non-professional copy isn’t just costing you customers. It’s a tremendous time- sucker. As you struggle for hours or days to perfectly craft your own marketing verbiage, what other more-important jobs aren’t you doing? After all, you didn’t get into this business, your business, to write. Wouldn’t your time be better spent crunching numbers, following up calls, checking inventory or brainstorming a new market to enter? Be honest.
Freelance copywriters are great because they’re usually just a phone call away and highly available to turn copy on a moment’s notice. (Even better, those writing projects that took you days to finish will take a skilled copywriter no more than a matter of hours). Need a last-minute press release to get the word out about a new product? Keep your copywriter’s number handy and with one quick call, the news is flowing.
3) THEY OFTEN DROP PEARLS OF WISDOM, FOR FREE
Remember when we said that qualified copywriters have a background working for ad agencies and marketing firms? Well, that really benefits you, the small business owner, because copywriters work closely with marketing managers, graphic designers, printers and media consultants. Through so much exposure to this fount of expertise, copywriters pick up a thing or two – and often don’t fully realize the wealth of knowledge they hold.
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to
Internet Video is leading the way to Internet Television. The status quo is changing in the entertainment industry. No longer will the ole boy network control such a huge potential for profits. Now, thanks to broadband Internet Access and video technology, an entirely new industry is being created. That industry is Internet Television.Innovative entrepreneurs have found ways to create and produce television for the Internet without having to overcome the obstacle usually created with traditional broadcast television. Social networking sites like the forum at www.tvnetresource.com give tvpreneurs the chance to find other
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of your marketing message faster, shorter and, ultimately, better.
2) THEY MAKE YOUR LIFE EASIER
Non-professional copy isn’t just costing you customers. It’s a tremendous time- sucker. As you struggle for hours or days to perfectly craft your own marketing verbiage, what other more-important jobs aren’t you doing? After all, you didn’t get into this business, your business, to write. Wouldn’t your time be better spent crunching numbers, following up calls, checking inventory or brainstorming a new market to enter? Be honest.
Freelance copywriters are great because they’re usually just a phone call away and highly available to turn copy on a moment’s notice. (Even better, those writing projects that took you days to finish will take a skilled copywriter no more than a matter of hours). Need a last-minute press release to get the word out about a new product? Keep your copywriter’s number handy and with one quick call, the news is flowing.
3) THEY OFTEN DROP PEARLS OF WISDOM, FOR FREE
Remember when we said that qualified copywriters have a background working for ad agencies and marketing firms? Well, that really benefits you, the small business owner, because copywriters work closely with marketing managers, graphic designers, printers and media consultants. Through so much exposure to this fount of expertise, copywriters pick up a thing or two – and often don’t fully realize the wealth of knowledge they hold.
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to
There are many options available for anyone who is interested to pursue a career in nursing. The demand for healthcare professionals are continuously on the upswing so there is a positive demand for them in the years to come.The following are some of the options available for anyone who is interested to pursue a career that is related in the medical field that is related in some way to nursing.Those who cannot do, assistFor those who are still weighing their options whether to pursue a full-fledged career in nursing or to just simply try out at first if nursing is indeed the career for them, there is a short co
Freelance copywriters are great because they’re usually just a phone call away and highly available to turn copy on a moment’s notice. (Even better, those writing projects that took you days to finish will take a skilled copywriter no more than a matter of hours). Need a last-minute press release to get the word out about a new product? Keep your copywriter’s number handy and with one quick call, the news is flowing.
3) THEY OFTEN DROP PEARLS OF WISDOM, FOR FREE
Remember when we said that qualified copywriters have a background working for ad agencies and marketing firms? Well, that really benefits you, the small business owner, because copywriters work closely with marketing managers, graphic designers, printers and media consultants. Through so much exposure to this fount of expertise, copywriters pick up a thing or two – and often don’t fully realize the wealth of knowledge they hold.
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to
Who needs a Business Plan?Every business needs one. It's not just for start-ups or new product launches or business expansion initiatives.Why? And what should be in one?Documenting a Business Plan is an extremely useful process to focus management and owners on their business concept, strategies, and operating plans. It forces consensus and decision making that might otherwise be neglected. It requires issues to be resolved and the decisions to be reflected in financial projections.A well-documented business plan will help you communicate the most important elements of your strategy and plans to the peop
Once you’ve established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to print four- color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any “outside the box” suggestions to help promote my business?) Even if they don’t have the answer to all your questions, they can most likely point you to someone who does.
So, armed with your three good reasons, are you ready to find your own freelance copywriter? Not so fast. As you call around and interview writers, there are a few things you should always look for.
First, your copywriter must be a good listener. If the prospective writer is doing more yakking than listening, politely end the call and move on. The last thing your business needs is another chef in the kitchen.
Secondly, make sure the copywriter agrees to send you a detailed project estimate before each and every project. This is just good business and a copywriter worth his/her salt will not fight you on this! Nothing stings like relying on a vague verbal estimate, only to pony up for an invoice that’s twice what was expected.
Lastly, make sure your freelance copywriter is flexible, knowledgeable and willing to work with you and your input. You don’t want a robot who just does what you say. At the same time, you don’t need a creative martyr who’ll fight you on every little change. Find a well-balanced individual who brings a fresh marketing perspective to the table, but ultimately respects your role as the client and differs to your business expertise. Good luck and happy hunting!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/42639/added4u-3-Reasons-Your-Business-Needs-A-Freelance-Copywriter.html">3 Reasons Your Business Needs A Freelance Copywriter</a>
BB link (for phorums):
[url=http://www.added4u.com/article/42639/added4u-3-Reasons-Your-Business-Needs-A-Freelance-Copywriter.html]3 Reasons Your Business Needs A Freelance Copywriter[/url]
Related Articles:
Salary Negotiation Secrets Revealed
Preparation of the Marketing Campaign: The Marketing Mix
Why Cold Calling is Such a Waste of Time
Bookmark it:
|