here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most prove

Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you."

That's where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say "I do"?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don't even have a website?

Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most proven

o never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you."

That's where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say "I do"?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don't even have a website?

Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most prove

keting campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say "I do"?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don't even have a website?

Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most prove

hing valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don't even have a website?

Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most prove

here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize. This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn't even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you're talking to people who want to buy what you're selling.

The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: "We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write 'No Email' on your business card."

- Start a V.I.P. Club Many consumers like the idea of belonging to something exclusive, and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It's as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses' V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to sa