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Time to Reinvent Your Business
What does reinvent mean and when should you consider it? Not when profits are down or when your cash flow is dangerously low. By then it is too late. Businesses often under-perform even though the cash seems to be flowing and the profitability is just OK. You aren't doing as well as you did or as well a

tive response and adding “coast of” in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthous

Don't Puke on Your Audience
Graphic design is a key element in communicating effectively with your audience; whether it is for a trade show or any other form of marketing communication. The tendency in trade show marketing is to say as much as possible in the time and space allowed during a trade show. Generally, you have 3-10 secon

Everyone loves a good story. Whether it’s the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.

I participated in a seminar a couple of weeks ago and met Rob Nicoll the owner of a Meadery. “A Meatery?” I asked. No, a Meadery where Rob makes mead, honey wine, and cordials. The name of his newly developing business is Fiddler’s Reach and it’s located on the coast of Maine.

One thing I’ve found in talking to people all over the country is that the very mention of the word “Maine” evokes an immediate positive response and adding “coast of” in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthous

Conferences to Change Attitudes
We may not be too far form a time when there is very little point in holding a conference for large numbers of delegates simply to relay information, because data will be disseminated in a variety of other ways on personal communication systems. There will be no need to have a conference to exchang

le get drawn in and feel involved. Storytelling is as old as civilization itself.

Key to Sales Stay in Touch and In the Mind of Your Prospect
Often sales people make mistakes in thinking that a comment from the prospect that they are not interested at this time, makes them a dead lead. They maybe a dead lead or they might be your very best future customer. The key is to leave the door open in case in the future they are interested at that time.

f a Meadery. “A Meatery?” I asked. No, a Meadery where Rob makes mead, honey wine, and cordials. The name of his newly developing business is Fiddler’s Reach and it’s located on the coast of Maine.

Resilient Mindset
Developing a resilient mindset of a millionaire by re-wiring your subconscious for wealth creation we will need to answer a few simple questions about financial pressure. When I refer to financial pressure I’m not necessarily talking about being broke and struggling. You can be wealthy and still have fina

ocated on the coast of Maine.

Get a Job! Tips for Organizing Your Resume
Whether you're a Vice President of Marketing or a recent college grad, your resume is the 'key' to opening the doors of employment. It is an employer's first impression of you and believe it or not, many hiring officials spend less than thirty seconds reviewing it. With only fleeting moments to make a fir

tive response and adding “coast of” in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthouses, wild sea roses, and a feeling of peace and ease.

As I talked with Rob about his business, he spoke of tying his business story into the mystique of the coast of Maine. The name of his company, Fiddler’s Reach, comes from the name of a sharp turn in the river that ships have to navigate to finish their sea journey.

In days of old, once a ship came safely through Fiddler’s Reach, the journey was nearly done, the work slowed down, and the sailors had time to relax and anticipate the joy of homecoming after long months at sea. And that is when the fiddler would reach for his fiddle and the sailors would dance, sing, and laugh.

What an appropriate

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We always say that we need money to make money. Is this true? Or we can REALLY make money without money?

The title of this article has to be one of the most obvious statements ever uttered, but that makes it no less true. Because if customers can't be converted into sales, you obviously won't make any money.

What motivates anyone to start a small business? You are usually alone, without a lot of start up cash (hardly ever enough), without the full range of skills to make the business work and most often without sufficient knowledge of the market you are about to enter. Despite all of these barriers to setting off in a small business we set sail, like a ship without adequate navigation, in search of something we want.

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Added for You - Tell Me a Story: A Simple But Powerful Tool to Build Your Business

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