Because of this, attorneys have a distinct advantage over other professionals. The very nature of practicing law already involves both writing and speaking.

Although most of a lawyer’s writing is directed toward other lawyers, most of this written material can be easily reframed to address the questions and concerns of non-lawyers. The typical attorney has filing cabinets full of written material he or she has already produced. With minimal effort, briefs, letters, wills, trust agreements and contracts can all be reworked and revised to become information products like tip sheets, articles, booklets, white papers, speeches and even full-length books.

Moreover, an attorney must read a great many cases, statutes, law journals, court opinions, briefs and letters written by opposing attorneys, and continuing legal education materials. Each of these materials can also be used as the foundation for producing information products.

Here are a few ideas to help get the rainmaking process started:

1. Begin with written materials you have already created. How might potential clients benefit from this information? Can you develop a brief you have written to warn business clients of some pitfalls to be aware of when signing a contract? Can you turn a pre-nuptial agreement into a short article on things to consider when entering into such an agreement?

2. Look for ideas that can be turned into tips sheet articles or a frequently asked questions (FAQs) articles. These are not only popular with readers and magazine editors, they are very easy to write/

3. If you are wanting to attract business clients, seek out the trade publications that service those target industries. Trade magazines are very open to articles written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

4. Start a blog on a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can
   Management Consultants - The Trusted Advisors
   Answering the question "what is management consulting?" is as difficult as attempting to answer the question "how high is the sky?" There are two causes for the confusion about exactly what management consultants do. First, management consulting is an umbrella term that encompasses many different careers. Second, management consultants cannot give specific examples of their work because it almost always is confidential and highly sensitive.The essence of consulting is to help a client create value
   toward other lawyers, most of this written material can be easily reframed to address the questions and concerns of non-lawyers. The typical attorney has filing cabinets full of written material he or she has already produced. With minimal effort, briefs, letters, wills, trust agreements and contracts can all be reworked and revised to become information products like tip sheets, articles, booklets, white papers, speeches and even full-length books.

   Moreover, an attorney must read a great many cases, statutes, law journals, court opinions, briefs and letters written by opposing attorneys, and continuing legal education materials. Each of these materials can also be used as the foundation for producing information products.

   Here are a few ideas to help get the rainmaking process started:

   1. Begin with written materials you have already created. How might potential clients benefit from this information? Can you develop a brief you have written to warn business clients of some pitfalls to be aware of when signing a contract? Can you turn a pre-nuptial agreement into a short article on things to consider when entering into such an agreement?

   2. Look for ideas that can be turned into tips sheet articles or a frequently asked questions (FAQs) articles. These are not only popular with readers and magazine editors, they are very easy to write/

   3. If you are wanting to attract business clients, seek out the trade publications that service those target industries. Trade magazines are very open to articles written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

   4. Start a blog on a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can
      The Dawn Of Paralegal Ascendancy
      Increasingly the Paralegal job is finding wider use in law and the judiciary all over the world. In the so called developed countries, Paralegals have been recognized as an important and integral part of both the law firms and the judiciary.That took some time in coming; the roles of Paralegals have come to be accepted in the last two decades, with Universities and diverse institutions taking up the challenge of providing specialist training for Paralegals on different fields of human endeavour. To
      ney must read a great many cases, statutes, law journals, court opinions, briefs and letters written by opposing attorneys, and continuing legal education materials. Each of these materials can also be used as the foundation for producing information products.

      Here are a few ideas to help get the rainmaking process started:

      1. Begin with written materials you have already created. How might potential clients benefit from this information? Can you develop a brief you have written to warn business clients of some pitfalls to be aware of when signing a contract? Can you turn a pre-nuptial agreement into a short article on things to consider when entering into such an agreement?

      2. Look for ideas that can be turned into tips sheet articles or a frequently asked questions (FAQs) articles. These are not only popular with readers and magazine editors, they are very easy to write/

      3. If you are wanting to attract business clients, seek out the trade publications that service those target industries. Trade magazines are very open to articles written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

      4. Start a blog on a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can
         Marketing and Advertising - How Much Should You Be Spending?
         Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them. They need to know where to find you, and how to contact you. But how much should you spend to get that word out?For companies who are just beginning a communications program, the tend
         you have written to warn business clients of some pitfalls to be aware of when signing a contract? Can you turn a pre-nuptial agreement into a short article on things to consider when entering into such an agreement?

      5. Look for ideas that can be turned into tips sheet articles or a frequently asked questions (FAQs) articles. These are not only popular with readers and magazine editors, they are very easy to write/

      6. If you are wanting to attract business clients, seek out the trade publications that service those target industries. Trade magazines are very open to articles written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

      7. Start a blog on a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can
         What To Do When Nothing's New: Five Strategies for Success
         Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?Research shows that the vast majority – 76% -- come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before. In an ideal world, every company would be c
         ents, seek out the trade publications that service those target industries. Trade magazines are very open to articles written by non-professional writers. When your articles appear in these trade publications, you position yourself as an expert in the legal needs of that specific industry group.

      8. Start a blog on a legal niche that you want to get more work in. If you only write two or three paragraphs a day, your material will grow quite rapidly. This material can then be revised into publishable articles. And don’t think starting a blog requires any technical skills. If you can send an email, you can start a blog in less than 15 minutes. Check out blogger.com to see just how easy it is.

      9. Repackage the same written material you have been turning into articles and now create speech outlines and handouts to give to your audience. Once you have written a single article on a subject, you should be able to get speaking engagements on that same topic.

      10. Repackage your written material once again to create press releases. Tip sheets make great inserts in a press package if the topic is of interest to the publication’s readers.

      11. As you start to accumulate more and more written material, you may suddenly realize that just a little more effort could turn it all into a full-length book. Blogging (as long as you have been diligent about writing 2-3 paragraphs a day) especially has a way of writing a book for you, almost without your being aware how much material you have been writing.

          A book is the ultimate rainmaking tool. Your topic may be too specialized to make a lot of money on book sales, but as a way to attract new clients, a book has few equals.

      Remember, everything you write or ever have written, can be turned into information products. Non-lawyers find the law very interesting. As long as you can write to non-lawyers and remove jargon from your prose, you will find a receptive audience for your articles and other writings.

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