Tags |
|
|
Links |
|
|
Added for You - Blowing Your Own Horn - A Key Marketing Strategy for Small Business
Here are my rules for businesses to get noticed by (potential) clients. Do something... 1. ... altruistic - People care if you're trying to help people ("10% of my sales will go to United Way") 2. ... politically incorrect - Challenge the prevailing wisdom ("Eating fat is good
Be Specific Describe exactly what product or service that you delivered or the type of honor or certi
Learn how to easily optimize your fund raising ideas -- whether for school fund raising, church fund raising, charity work, non profit organizations, or business that require minimal effort but produce maximum monetary rewards.Leverage is a fairly simple concept. According to Webster, leverage pro
Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.
What they all have in common is this: we engage in the same activity relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certif
I have come to realize that people rarely make their fortunes while working for someone else. If I want to strike it big, I realize that I need to work for myself. The problem is, I'm not what you would call entrepreneur material. I really don't have the next brilliant idea on how to make big and my toleran
What they all have in common is this: we engage in the same activity relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certi
Heres how to get your staff suggestion box overflowing with fabulous new ideas.First, move the program on-line with digital instructions, submissions and replies.Next, create a quick and easy contest every month. Set short timelines for submission of ideas, offer attractive rewards, and use new
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certi
People are always searching for best practice, somehow believing that there is a silver bullet solution that will cure their inventory problems. The problem, of course, is that what is best practice in one country/industry/business might not be best practice in another. In any case, the exalted best pract
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certi
Many experienced auto detailing professionals who have started out using a pressure washer rarely use Dry Wash n Guard. Most would say this is a matter of preference more than anything else. Each side has logical arguments as to why their methodology is better. Many pressure washing mobile detailers only use
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.
The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It aint bragging if you done it."
Copyright 2003, Charlotte Farrior
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/44204/added4u-Blowing-Your-Own-Horn--A-Key-Marketing-Strategy-for-Small-Business.html">Blowing Your Own Horn - A Key Marketing Strategy for Small Business</a>
BB link (for phorums):
[url=http://www.added4u.com/article/44204/added4u-Blowing-Your-Own-Horn--A-Key-Marketing-Strategy-for-Small-Business.html]Blowing Your Own Horn - A Key Marketing Strategy for Small Business[/url]
Related Articles:
Continuous Improvement - PDCA - The ACT Phase
Fundraising or Fund Development - What's the Difference?
Why Would Anyone Do That in My Meeting?
Bookmark it:
|