| Added for You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Solo Professionals > Small Business Success: Thriving During Change (And Landing On Your Feet!) |
|
Added for You - Small Business Success: Thriving During Change (And Landing On Your Feet!)
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work? her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing?Welcome to salesmanship in print.Why long copy worksWeb-S The Wrong Way to Impress a Customer If I had $1.00 every time I heard someone say “ I don’t like change or, change makes me uncomfortable” I’d be a millionaire. Some people thrive on change – they love it and even create more of it. Others view change with anxiety and resistance. So often, we don’t associate potential, excitement and wonder with change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms – the clothes we wear, the food we eat, the conversations we have, traffic patterns, the WEATHER.Do you like to see impressive, amazing things? Do you like to witness jaw dropping, astonishing situations and events? Of course you do. Everybody does. And it only costs eight bucks. That's right, for eight bucks you can go to a movie theatre and watch Bruce Willis or Arnold Schwarzenegger deliver two solid hours of stunning imagery, special effects, lighting, action and thrills, splashed across the big screen in blazing color and Dolby Surround Sound. These days, with a few thousand dollars of equ While change is a constant in life, some changes (mergers and acquisitions, downsizing, reorganizations, job relocations, promotions, divorces, marriages, war) affect our lives on a bigger scale with impact on multiple areas of our business and personal lives. One of my clients has been in business for eighteen years. Up until five years ago, her business was thriving. In the period of one year; her client base was reduced by 50%, dramatically affecting her net income and her entire life! The timing couldn’t have been worse. She had just purchased a new home, a new car, and tickets for an Alaskan holiday. It felt like the rug had been pulled out from under her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new b Inform vs. Excite h change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms – the clothes we wear, the food we eat, the conversations we have, traffic patterns, the WEATHER.excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn’t do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won’t sell your product. So, how do you excite your prospect? Start by acknowledging that your prospec While change is a constant in life, some changes (mergers and acquisitions, downsizing, reorganizations, job relocations, promotions, divorces, marriages, war) affect our lives on a bigger scale with impact on multiple areas of our business and personal lives. One of my clients has been in business for eighteen years. Up until five years ago, her business was thriving. In the period of one year; her client base was reduced by 50%, dramatically affecting her net income and her entire life! The timing couldn’t have been worse. She had just purchased a new home, a new car, and tickets for an Alaskan holiday. It felt like the rug had been pulled out from under her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new Practice Good Manners in Business (mergers and acquisitions, downsizing, reorganizations, job relocations, promotions, divorces, marriages, war) affect our lives on a bigger scale with impact on multiple areas of our business and personal lives.Good Manners with Customers:Good manners are more than being “nice,” and they should be part of your fundamental business strategy. Everyone who makes up the company must always use their best manners which includes behavior, attitude, and grooming. Remember that your customers are judging you and your employees from the first moment they enter your business, and first impressions last.Did you know that people look at your face first and your feet second? That is what the etiquette experts s One of my clients has been in business for eighteen years. Up until five years ago, her business was thriving. In the period of one year; her client base was reduced by 50%, dramatically affecting her net income and her entire life! The timing couldn’t have been worse. She had just purchased a new home, a new car, and tickets for an Alaskan holiday. It felt like the rug had been pulled out from under her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new Want A Better Job? Try Working For Nothing! ess was thriving. In the period of one year; her client base was reduced by 50%, dramatically affecting her net income and her entire life! The timing couldn’t have been worse. She had just purchased a new home, a new car, and tickets for an Alaskan holiday. It felt like the rug had been pulled out from under her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new Recently, I decided to enlarge my sales and marketing efforts through outsourcing, so I contacted a number of service bureaus about promoting my successful line of customer service and sales training videos. I have found very few organizations that are willing to truly satisfy my needs by working on a pay-for-performance basis.Everyone else insists on being paid, on the clock, for their time and for administration.It reminds me of my former college students who claimed they deserved a better grade on an 3 Mistakes You Can't Afford To Make When You Write A Press Release her with so many changes happening all at once! Being in transition (the process or an instance of changing one form, activity, state, or place to another) brought up uncertainty, confusion, anxiety and the “F” word. FEAR. Big Time! Re-evaluating her values, life purpose, and needs helped her to identify new business directions and goals with greater clarity and confidence. Five years later, it’s a whole new ball game with plenty of home runs.You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can’t wait to get the press release on their desk. You fire up the fax machine, hit the go button and then rush over to your phone to wait for the calls. And nothing happens. You check your confirmation sheet, 500 faxes sent out successfully, but still nothing happens. Chances are you’ve made one of the 3 fatal mistakes people often make when sending out a press release.The first mistake many people make in Creating a Defensive Strategy If you’re facing (or anticipating) one change of several changes, these tips will help you navigate through transition and help you land on your feet: 1. Acknowledge what’s happening. Get real about your situation and eliminate denial. Identify what you can control and/or influence to gain perspective in devising a strategy for action. 2. Invite collaboration. Brainstorming is an excellent resource for pooling knowledge by gathering other points of view for creative problem solving. 3. Ramp up self-care. Taking good care of yourself physically, mentally, emotionally, and spiritually is a key factor in staying strong and focused. Establishing some daily routines/habits provides consistency and a sense of control. (exercise schedules, morning and evening routines). 4. Need to vent and/or have someone just listen? Build a support team of family, friends, colleagues and or professionals who will hear you with objectivity and encouragement. Sometimes we just need to be heard! 5. Interru
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Five Facts You Must Know When Changing Careers Managing Change: Principles for Success Chronological vs. Functional Resumes - Which To Choose?
|