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  • Added for You - What is the Secret to Building a $100M Consulting Practice?

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    Retailing is very diverse and sometimes the edges start to blur with other type of business. The word retail comes from the Old French retaille “to cut off”. So a wholesaler or manufacturer sells bulk lots while the retailer is willing to sell off smaller or individual pieces. Of course this definition only takes us so far because many wholesal
    odity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably a

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    Imagine if you were no longer threatened by consulting commoditization and the resulting loss of firm revenues. What if you could leverage technology in a way that would increase your profit margins and open doors of unlimited add-on consulting opportunities?

    You are painfully aware that service-capability selling by a consulting organization no longer works. Clients are increasingly seeking productized consulting solutions to common business problems.

    Now absorb this information: Gartner reports that the consulting organizations that will ultimately survive in the future will be those that create standard, repeatable consulting services.

    What then, is the secret to building a thriving consulting practice in the face of commoditization?

    1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably al

    Gaming and Entertainment Industry Destroyed by Hurricane Katrina
    Due to the catastrophic affects of Hurricane Katrina there will be about 3 million people migrating to other cities? Where will they go? New Orleans had 1.3 million people in the surrounding area. There are few homes left, few jobs until relief efforts and rebuilding gets going. There will be need for engineers, heavy equipment operators, construc
    es?

    You are painfully aware that service-capability selling by a consulting organization no longer works. Clients are increasingly seeking productized consulting solutions to common business problems.

    Now absorb this information: Gartner reports that the consulting organizations that will ultimately survive in the future will be those that create standard, repeatable consulting services.

    What then, is the secret to building a thriving consulting practice in the face of commoditization?

    1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably a

    What You Should Consider For Your Company Design Logo
    A company that has no logo is dead…at least in marketing and branding terms. The company design logo is the visual representation of its entrepreneurial identity that will make it recognizable for the entire world out there. A good logo design must have such power of attraction that can even entice investors to make a deal with your company. Howev
    that the consulting organizations that will ultimately survive in the future will be those that create standard, repeatable consulting services.

    What then, is the secret to building a thriving consulting practice in the face of commoditization?

    1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably a

    Creating A Vision and Mission
    Business Essentials – Vision & MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at la
    >1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably a

    Business Relationships at Christmas: Saying Thank You in the Holiday Season
    People are critical to the success of any business and they show up in many different roles including employees, customers, shareholders, suppliers, partners, regulators, etc. The businesses that achieve the greatest success are those that place a very high value on business relationships and have a strategy that includes relationship mana
    odity) but the way you do it (your brand).

    Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.

    2. Do This to Profit From Commoditization You probably already know this, but productizing services with pre-defined project plans not only accelerates project completion but also increases firm profit margins.

    Think of how many of your current services could be pre-defined and delivered as a solution package. What affect would that have on your profit margins?

    3. Do This to Move Beyond Commoditization Most experts agree that it costs 6-12 times more to acquire a new customer, than it is to expand your offering into existing customers.

    Can you imagine the doors of add-on opportunities that will open to you as you successfully deliver a productized commodity service?

    Now for the best news of all: productizing your services couldn’t be easier. Software technology exists that allows firms to quickly productize services with project plans, resource plans, billable hours and even client collaboration.

    But be sure to select a software partner that provides:

    1. ASP software (the last thing you need is technology hassles)

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