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    Packaging for the Leap from Shelf to Hand
    Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. After all, no one is even going to try your product if the package is not appealing…there’s simply too much competition to choose from. Let’s review four key packaging attributes that should be considered prior to making any packaging decisions. Innovation, Visibility, Content and Appeal. Innovation The buzzword in product development today is innovation. You can only color and shape a toilet brush in so many ways before you have to start considering how to change the mechanics of the product, thus the invention of disposable heads. The same theory can be applied to packaging design. Take Target’s pharmaceutical packaging for example. For years your pills were delivered in the same cylindrical bott
    sspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month f

    Hot Tips for Starting A Small Business, Part II
    There are thousands of new small businesses created each year in the United States; some are successful, some are not. There is one element that greatly influences whether a new small business will have a successful outcome. The factor is a solid business plan.The business plan should cover the business basics from goals to management, from marketing to operations. A business plan is a map for success, so don't go lightly on the details. A good business plan should include the executive summary, a definition of operations, an outline of the marketing strategy, and how the small business will be financially managed.The Executive SummaryThe executive summary should give a overview of the business and should include the following areas:* A detailed description of the business and its goals* Identification of the business ownership and the legal structure.* Discussion of skills and experience the potential owner and partners (if applicable) bring to the business.* Identification of advantages the business will have over its competitors.The Business OperationThe business operation section should cover the daily happenings of the potential small bus
    It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject.

    What we all learn talking with and listening to our peers can provide amazing insights. And if these peer groups meet regularly we can really leverage our business strengths. Conducting ongoing conversations with our peers really works.

    If you are the owner, successor, or manager of a business you know that what you're doing is rewarding. However it can also be an overwhelming and often isolating experience.

    This is particularly true in small to mid-size businesses: Owners can become more and more isolated with every new challenge, lacking an impartial and confidential place to frankly discuss the issues and concerns of his or her company.

    One of the best ways to handle that isolation is through peer groups.

    Whether meeting via teleconference or in person, peer groups provide business leaders and managers with an opportunity to honestly and openly discuss their goals, while helping other people solve their problems in the process.

    Peer groups provide a safe, supportive environment in which peers can share ideas, voice concerns and challenges, and receive ongoing support to keep on track to meet goals. You get more out of discussing someone else's issue in a constructive manner than you do talking about your own. And the other members feel the same - creating the ideal collaborative environment for growth.

    Many times, in the world of family businesses, secrecy is so much a part of the business history that those at the top of the company rarely look outside the company for advice. Or, perhaps they are seen as leaders in their industry or their associations-- they may feel it would be inappropriate or disadvantageous to seek advice from their peers within the industry.

    A peer group made up of business owners from across the country, in a variety of industries with a variety of backgrounds, allows businesspeople to share concerns and get feedback from ideas that they would be unable or unwilling to discuss with people in their own industry. That atmosphere, with its strict confidentiality, allows members to air their challenges in a different way and get advice from others on a number of issues.

    Since group members are developing their own businesses in different ways, with different goals and timeframes, a peer group is often able to provide members with cutting edge business strategies from people across the country or around the corner - people experiencing the same things differently.

    Effectiveness development for business people is a never-ending story. I believe the best way to achieve effectiveness is through an ongoing strategic conversation with peers.

    Whether these discussions are organized and moderated, or simply an ad hoc meeting of the minds, it is the ongoing nature of these peer discussions that allows them to deal with learning in a systematic way, putting out fires as they arise while developing future strategies for business growth.

    As a peer group participant and facilitator, I can attest first hand to their effectiveness as a business development and problem-solving tool. It is the development of these long-term supportive relationships that is critical to the process: Knowledge and strategy are, in the final analysis, not nearly as important as the relationships between people enthusiastically supporting one another. That support is truly what makes peer groups so incredibly powerful.

    There are essentially 2 ways of learning. One way is by practicing and getting feedback, or by acting, and then and measuring the success or failure of the act.

    The other is by talking about ideas, digesting them, and thinking them through in an ongoing conversation. Discussion illuminates. In a peer group environment, it creates a common understanding of different concepts through the different perspectives each of us brings to the table.

    Everyone helps everyone else gain a better understanding. We help each other figure out where we are right now, where we want to go in the future, create action plans, and then we hold each other accountable for our goal setting through continual review, discussing what's working and what's not, analyzing roadblocks, and more. Its an ongoing process of helping one another, and gaining the insight necessary to help ourselves.

    The objective of a peer group is to create a comfortable environment where participants can share strategies and thoughts, as well as to discuss their frustrations, in a non-competitive atmosphere.

    That non-competitive atmosphere may include people in the same industry but from different geographic locations, or a mix of people from a variety of industries. Peer groups aren't about networking, and they are non-commercial by nature. Participating in a peer group is like being a part of and receiving ongoing assistance from -- a board of advisors and therapists.

    Corporations call them focus groups. And they are. For businesspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month fo

    Cash Flow Notes
    Investing in cash flow notes is becoming popular in the financial world. To the layman, the concept of cash flow notes seems difficult to grasp. But cash flow notes are really not that complicated - they're simply written documents, like promissory notes, that declare intent to pay and set forth the terms and conditions of payment, including interest and length of time. Cash flows come in many different forms such as deeds of trust, court awards, annuities, mortgages and lottery winnings.You can take advantage of good opportunities such as buying properties or wiping out credit card debts by selling your cash flow notes. Some investors are willing to buy them at discounted rates, so that you can have cash on hand when you need it most. If you have sellable notes such as mortgages on any kind of real estate, structured settlements, inheritance notes, etc., you can possibly profit from selling them. Many things determine how much your note is worth. If you want to sell a real estate note, for example, the value will depend on the type and location of your property, its current market value, the amount of time it will take to the receivable payments and the credit rating of the property?s payer. Keep in mind th
    rs can share ideas, voice concerns and challenges, and receive ongoing support to keep on track to meet goals. You get more out of discussing someone else's issue in a constructive manner than you do talking about your own. And the other members feel the same - creating the ideal collaborative environment for growth.

    Many times, in the world of family businesses, secrecy is so much a part of the business history that those at the top of the company rarely look outside the company for advice. Or, perhaps they are seen as leaders in their industry or their associations-- they may feel it would be inappropriate or disadvantageous to seek advice from their peers within the industry.

    A peer group made up of business owners from across the country, in a variety of industries with a variety of backgrounds, allows businesspeople to share concerns and get feedback from ideas that they would be unable or unwilling to discuss with people in their own industry. That atmosphere, with its strict confidentiality, allows members to air their challenges in a different way and get advice from others on a number of issues.

    Since group members are developing their own businesses in different ways, with different goals and timeframes, a peer group is often able to provide members with cutting edge business strategies from people across the country or around the corner - people experiencing the same things differently.

    Effectiveness development for business people is a never-ending story. I believe the best way to achieve effectiveness is through an ongoing strategic conversation with peers.

    Whether these discussions are organized and moderated, or simply an ad hoc meeting of the minds, it is the ongoing nature of these peer discussions that allows them to deal with learning in a systematic way, putting out fires as they arise while developing future strategies for business growth.

    As a peer group participant and facilitator, I can attest first hand to their effectiveness as a business development and problem-solving tool. It is the development of these long-term supportive relationships that is critical to the process: Knowledge and strategy are, in the final analysis, not nearly as important as the relationships between people enthusiastically supporting one another. That support is truly what makes peer groups so incredibly powerful.

    There are essentially 2 ways of learning. One way is by practicing and getting feedback, or by acting, and then and measuring the success or failure of the act.

    The other is by talking about ideas, digesting them, and thinking them through in an ongoing conversation. Discussion illuminates. In a peer group environment, it creates a common understanding of different concepts through the different perspectives each of us brings to the table.

    Everyone helps everyone else gain a better understanding. We help each other figure out where we are right now, where we want to go in the future, create action plans, and then we hold each other accountable for our goal setting through continual review, discussing what's working and what's not, analyzing roadblocks, and more. Its an ongoing process of helping one another, and gaining the insight necessary to help ourselves.

    The objective of a peer group is to create a comfortable environment where participants can share strategies and thoughts, as well as to discuss their frustrations, in a non-competitive atmosphere.

    That non-competitive atmosphere may include people in the same industry but from different geographic locations, or a mix of people from a variety of industries. Peer groups aren't about networking, and they are non-commercial by nature. Participating in a peer group is like being a part of and receiving ongoing assistance from -- a board of advisors and therapists.

    Corporations call them focus groups. And they are. For businesspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month f

    Smart Media Communications; Part 2 - Understanding The Media Markets And The Media
    If you are thinking about initiating a public relations/media communications effort it makes sense to understand the media markets to help formulate a communications strategy. In this article we will discuss the major media markets and practical considerations associated with a low budget communications plan.THE TOP-30 MEDIA MARKETSAs mentioned in (Part 1) of this series, there are 30 major cities in America known as the TOP-30 media markets. They are called major media markets because the population levels exceed over one million people across a wide demographic audience and they are:Atlanta, GA Milwaukee, WI Baltimore, MD Minneapolis/St. Paul, MN Boston, MA New Orleans, LA Chicago, IL New York, NY Cincinnati, OH Philadelphia, PA Cleveland, OH Phoenix, AZ Columbus, OH Pittsburgh, PA Dallas/Fort Worth, TX Portland, OR Denver, CO Sacramento, CA Detroit, MI St. Louis, MO Houston/Galveston, TX San Diego, CA Indianapolis, IN
    g edge business strategies from people across the country or around the corner - people experiencing the same things differently.

    Effectiveness development for business people is a never-ending story. I believe the best way to achieve effectiveness is through an ongoing strategic conversation with peers.

    Whether these discussions are organized and moderated, or simply an ad hoc meeting of the minds, it is the ongoing nature of these peer discussions that allows them to deal with learning in a systematic way, putting out fires as they arise while developing future strategies for business growth.

    As a peer group participant and facilitator, I can attest first hand to their effectiveness as a business development and problem-solving tool. It is the development of these long-term supportive relationships that is critical to the process: Knowledge and strategy are, in the final analysis, not nearly as important as the relationships between people enthusiastically supporting one another. That support is truly what makes peer groups so incredibly powerful.

    There are essentially 2 ways of learning. One way is by practicing and getting feedback, or by acting, and then and measuring the success or failure of the act.

    The other is by talking about ideas, digesting them, and thinking them through in an ongoing conversation. Discussion illuminates. In a peer group environment, it creates a common understanding of different concepts through the different perspectives each of us brings to the table.

    Everyone helps everyone else gain a better understanding. We help each other figure out where we are right now, where we want to go in the future, create action plans, and then we hold each other accountable for our goal setting through continual review, discussing what's working and what's not, analyzing roadblocks, and more. Its an ongoing process of helping one another, and gaining the insight necessary to help ourselves.

    The objective of a peer group is to create a comfortable environment where participants can share strategies and thoughts, as well as to discuss their frustrations, in a non-competitive atmosphere.

    That non-competitive atmosphere may include people in the same industry but from different geographic locations, or a mix of people from a variety of industries. Peer groups aren't about networking, and they are non-commercial by nature. Participating in a peer group is like being a part of and receiving ongoing assistance from -- a board of advisors and therapists.

    Corporations call them focus groups. And they are. For businesspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month f

    Fixed Price Contracts For First Time Customers
    Fixed price contracts are the best and safest method when working with a customer for the first time. This puts the customer as ease and it reduces your risk of not being paid at all. With this first fixed price contract your main objective is to establish the willingness and ability to pay. After that you can build the relationship.It's important to note that when you establish a fixed price contract you do that with a customer - not a client. Until a customer has proven that they'll be with you through the duration they are a transaction related customer. They are not a long-term client yet. When you first start out with somebody if you set up a price fixed contract the customer will be a lot more receptive because they perceive lower risk.This perception may mean a lower margin for you because your fixed price contract is less per hour than you normally charge. Don't worry about this. The more important objective here is to turn this customer into a client after you have established the willingness and ability to pay.Fixed Price Contract ConditionsDoing price fixed contract work is only viable if you have very a defined project. It is very difficult to do with an emergency service
    nd thinking them through in an ongoing conversation. Discussion illuminates. In a peer group environment, it creates a common understanding of different concepts through the different perspectives each of us brings to the table.

    Everyone helps everyone else gain a better understanding. We help each other figure out where we are right now, where we want to go in the future, create action plans, and then we hold each other accountable for our goal setting through continual review, discussing what's working and what's not, analyzing roadblocks, and more. Its an ongoing process of helping one another, and gaining the insight necessary to help ourselves.

    The objective of a peer group is to create a comfortable environment where participants can share strategies and thoughts, as well as to discuss their frustrations, in a non-competitive atmosphere.

    That non-competitive atmosphere may include people in the same industry but from different geographic locations, or a mix of people from a variety of industries. Peer groups aren't about networking, and they are non-commercial by nature. Participating in a peer group is like being a part of and receiving ongoing assistance from -- a board of advisors and therapists.

    Corporations call them focus groups. And they are. For businesspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month f

    Quit Talking and Listen! Give Clients and Prospects Your Undivided Attention
    I have found that the best sales people are the best listeners, not the ones that talk your ear off. Listening is a skill that much more than just hearing the words coming out of their mouth. Here are some tips that you can use to see how well you actually listen.Maintain eye contactThis is more than just starring at them to appear to be interested. It also helps you concentrate on what they have to say.Ask relevant questionsDon't assume that you understand where they are coming from. Be sure to ask a follow up question and rephrase or restate what they have said. This not only keeps you in the conversation but it also lets them know you truly understand what they said.Avoid distractionsYou want to control the setting as much as possible. If the sun is in your eyes, move your seat. If you are outside take off your sunglasses. If you are in a room make sure it is as quite as possible and don't forget to turn off your cell phone. If you are expecting a more important call let them know before hand. It will go a long way on keeping you looking professional. The more comfortable the both of you are the easier it will be to communicate.Take notesUnless you have a ph
    sspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

    Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren't always interested in providing or even in a position to provide regular, step-by-step instructions.

    A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

    The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

    Most groups "meet" twice a month for an hour and a half teleconference. And if the members are from the same general area, they usually supplement their teleconferences with a quarterly in person session. The technological developments of the digital age have made it both easy and convenient to conduct meetings at a distance. Often groups will not meet in person for the first year or so after the group is formed.

    From my experience as a group member and facilitator, once we meet face to face, I believe it changes the dynamic of the group. Groups always seem to work together very effectively without ever having met, but after when the members are able to meet, the level of effectiveness increased considerably. While I do believe that people can create successful peer group relationships without ever meeting in person, being able to put a face to a voice is certainly advantageous in the development of a relationship.

    I've taken part in thousands of conference calls and people phrase things differently, they couch their thoughts in cogent sentences before they open their mouths, they're reluctant to cut each other off if they have a burst of an idea, and every time you hear a noise in the background, you're wondering which member of the conference isn't fully engaged. There's a trust issue there.

    Each group develops uniquely, but there is one element that has been crucial in my experience: Commitment. Commitment to the group and the process is an absolute requirement if the peer group is to succeed. The members must be regularly willing to give of their time and their business acumen. If there is a facilitator, group members must also be committed to the ongoing investment of their money until they are ready to take over the group's management themselves.

    These are commitments that will result in their own personal and business growth and their ability to make decisions. Whatever time, energy, and capital they invest is a direct investment in their own success.

    There are as many different ways to organize a group's agendas, as there are groups. Supporting materials like books and articles on the topic at hand can prove useful here. Sessions can be structured around a source book or around study groups. The content can be supplied or developed in a number of ways. But in addition to the content, its the free exchange of ideas that is critical.

    The benefit of having specific content is that it keeps focus and prevents the process from becoming just a gab session amongst business people. A principle value of the group process is that it helps each person ideas and solutions (or potential challenges) that are not apparent to them or that they may not have experienced themselves. A peer group helps people learn from the mistakes of others for a greater likelihood of success.

    So what does the most effective peer group look like? It is one composed of business owners from the same industry, but located far enough apart that they are not direct competitors. Their meetings are facilitated professionally so that 100% of the time each member spends is on their and their peers growth, not on the management and housekeeping details that assure the group's momentum. And they meet together at least once of twice a year at their industries association events. It's a perfect scenario!

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