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Added for You - How to Find the MOST Powerful VISION for your Business Plan That Will Explode Your Business Results
I took a small group of friends to see John Lee Hooker, Jr. at a local jazz club. Hooker, son of the great John Lee Hooker, released his album Blues with a Vengeance in 2004. It scored a Grammy nomination and won the distinguished W.C. Handy Award for Best New Artist Debut. My friends enjoyed the music and had a great evening.At the club, Hooker and his group were announced and the music began. Everyone was clapping a
Many people believe that when the government came up with the telemarketing act that the telephone sales would stop. Consumers were overjoyed to find out that no longer would they be harassed while eating dinner or at home. Nowadays people get cell phone calls where people are trying to sell them stuff and they have to pay for the minutes. It is unfortunate and I believe the telephone sales should stop completely.Only bus
I frequently get approached by people and companies that want me to develop a business plan. The trouble is they try to tell me what the business plan should look like. And more often than not, they just want a quick and dirty paper plan. Typically, they want something that says their vision is that they want to be The Biggest and Baddest XYZ on the Planet.”
Here Is What Is Missing
The problem with that is they’ve missed a big part of the equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignme
Every large corporation has established procedures for periodic performance reviews for its employees. But do only large companies require such protocols? Employee reviews are a vital tool for compensation, promotion, and coaching that even the smallest business can use to its advantage.Even if you only have two employees and one of them is your brother-in-law, you can use periodic performance reviews to strengthen your or
Here Is What Is Missing
The problem with that is they’ve missed a big part of the equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignme
If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow margins and/or increase preference. If your brand is not adequately delivering one of the afore mentioned values, then this month’s Brand Thief is an imperative read.Too often the foundation of your marketing strategy, your b
Here Is What Is Missing
The problem with that is they’ve missed a big part of the equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignme
Have you ever wondered why some people are so creative? Is it really a gift or can you learn how to be more creative? I believe you can and here are a few ways to “tune up” your senses and light a creative spark in your life.1. Listen. You have two ears and one mouth. Use in proportion.2. Touch. Pretend you are blind and learn about life in an entirely new way.<
The problem with that is they’ve missed a big part of the equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignme
If you want to double your revenue and increase profits this year, there are many ways to do it. You could double your prices and hope that customers are willing to pay more…but it’s probably going to backfire, so don’t try it. You could find other sources of revenue that you aren’t currently using. You could find twice as many customers to purchase your product or service.
I know, I know. I’m hearing the roar from the peanut gallery as I say this. I hear comments like, “Well, Alan, it is there. It’s in the marketing plan.”
The point is that your vision, and what you are doing right down to the core of your business should START with the results and benefits that your customer gets from working with you, and doing that will result in you being the biggest a
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