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    path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear tha

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    Despite all of the different methods of advertising, it comes down to two basic forms: Direct Response or Image. For most everyone who reads this, direct response is absolutely the only form yo
    The steps to globalization lead the way towards a global organization..the same applies to our GBU also..in my opinion, for a global comapny but there's a lot more to be done to achieve the global status... a company needs to go up the globalization pyramid so as to become a truly global company... [the pyramid something like the one given below]


    globalization^
    [own manufacturing & branding]^
    global marketing^
    international marketing^
    Acquisitions^
    JV^
    agent based^
    export^

    this is the way companies have gone global..& truly have they become global players..talk about Siemens, GE, Philips, Boeing, Daimler Benz, Ford, Toyota..etc.all have followed the same path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear tha

    Applying Lean Six Sigma to Service
    Although both Six Sigma and Lean Flow have their roots in manufacturing, it works just as effectively in service industries. Much of the U.S. economy is now based on services rather than manufac
    al status... a company needs to go up the globalization pyramid so as to become a truly global company... [the pyramid something like the one given below]


    globalization^
    [own manufacturing & branding]^
    global marketing^
    international marketing^
    Acquisitions^
    JV^
    agent based^
    export^

    this is the way companies have gone global..& truly have they become global players..talk about Siemens, GE, Philips, Boeing, Daimler Benz, Ford, Toyota..etc.all have followed the same path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear tha

    Evidence Greatly Enhances Your Ability to Persuade and Influence
    Some people are suspicious of statistical proof, so make sure your statistics are credible and sound. Know where you got them and who did the research. People know you can arrange statis

    [own manufacturing & branding]^
    global marketing^
    international marketing^
    Acquisitions^
    JV^
    agent based^
    export^

    this is the way companies have gone global..& truly have they become global players..talk about Siemens, GE, Philips, Boeing, Daimler Benz, Ford, Toyota..etc.all have followed the same path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear tha

    Executive Business Gifts As Sales Incentives
    Even the best sales representatives need a little motivation at times, right? Most companies do not consider executive business gifts for sales incentives—but they should be! In most sales situa
    rt^

    this is the way companies have gone global..& truly have they become global players..talk about Siemens, GE, Philips, Boeing, Daimler Benz, Ford, Toyota..etc.all have followed the same path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear tha

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    Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the yea
    path..

    the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear that one can never achieve a global status by not taking any risk.all the global companies have taken the risk at the time it required, & those which didnt ..have vanished or have become smaller than what they were before.

    risks of not becoming global:

    1. dependence on others business performance
    2. opportuinity loss
    3. not be able to differentiate ourselves

    Theories of globalization:


    1. Raymond Vernon
    2. Mc Kinsey
    3. Bartlett & Ghoshal

    I think we should all give it a thought and see what can be done to achieve a global status.

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